25th January 2017 by Brad Longman
According to Google, over 50% of all desktop pages loaded on the internet are HTTPS pages and is continuing to grow. HTTPS stands for Hypertext Transfer Protocol Secure. You’ll notice that if you visit a website, HTTPS pages are identified by the secure symbol next to the URL. These pages are...

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7th November 2016 by Sarah Potter
From little acorns, mighty oaks do grow and this was certainly the case for our annual E-Commercial conference, which closed the Leicester Business Festival on Monday 31st October. With both Google and Bing representatives among the event’s 10 speakers, along with key players from the world of...

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1st November 2016 by Holly Kelly
James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your...

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23rd September 2016 by Brad Longman
Big news in the SEO world today. Google has officially announced the roll out of the updated Penguin Algorithm on its Webmaster Central Blog. Initially launched in 2012 the Penguin Algorithm targets poor quality and spammy link tactics. It’s been nearly 2 years since the last Penguin update, so...

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9th September 2016 by Brad Longman
On Wednesday Google announced a new feature via their Webmaster Central Blog. They are now introducing ‘Reviews from the Web’ to the knowledge panels for businesses when you perform a Google search. This allows businesses to display reviews from 3rd party sites such as Facebook and many others...

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24th August 2016 by Holly Kelly
Shortly after Google’s official announcement in May that they would be releasing a new ad format in the form of expanded ads, Bing followed suit (as expected) announcing its support for this feature. Just like in AdWords what this now means is that you get 50% more character space to fill with...

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14th July 2016 by Holly Kelly
It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as...

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13th July 2016 by Ella
In a recent article that appeared on my Twitter feed,  Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the death of online written content, or rather predicting it will dead be very soon. And I...

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