9th September 2016 by Brad Longman
On Wednesday Google announced a new feature via their Webmaster Central Blog. They are now introducing ‘Reviews from the Web’ to the knowledge panels for businesses when you perform a Google search. This allows businesses to display reviews from 3rd party sites such as Facebook and many others...

Read more
24th August 2016 by Holly Kelly
Shortly after Google’s official announcement in May that they would be releasing a new ad format in the form of expanded ads, Bing followed suit (as expected) announcing its support for this feature. Just like in AdWords what this now means is that you get 50% more character space to fill with...

Read more
14th July 2016 by Holly Kelly
It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as...

Read more
13th July 2016 by Ella
In a recent article that appeared on my Twitter feed,  Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the death of online written content, or rather predicting it will dead be very soon. And I...

Read more
29th June 2016 by Cody
Anicca is thrilled to announce that we have been awarded Google Premier Partner status. Google has given us this status across the fields of search, mobile, display and shopping ads. This status is to recognise our high-quality service for our clients across the awarded fields, and our ability to...

Read more
28th June 2016 by Neil Hannam
After a plentiful breakfast and a couple of cups of Seattle’s finest coffee, SMX Advanced kicked off a session titled ‘The periodic table of SEO ranking factors’ delivered by three highly respected and well known faces of the SEO industry. Marcus Tober @marcustober – Searchmetrics...

Read more
31st May 2016 by Ella
We have made it onto Online Retail Awards 2016 shortlist for one of our PR and PPC campaigns and naturally, we are thrilled! Shortlisted under the ‘Home and Garden’ category, our team have been working together with local business www.buydirect4u.co.uk to help them make an impact locally and...

Read more