28th March 2018 by Holly Kelly
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind...Read...

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26th March 2018 by Sian Morley
I recently attended the Digital Growth Conference and I was blown away by the keynote speaker Andrew Grill a practical futurist.   Andrew has previously managed six technology start-ups over a 12 year period and he uses this experience to enrich SMEs with ideas to drive growth.  So here are...

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2nd March 2018 by Sian Morley
The new AdWords interface is now available for all users, if you want an advantage over your competitors, then we have the perfect guide to all the latest features. These are only available to those that have switched to the new interface. 1. Promotion Extensions A promotion extension is a great...

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19th February 2018 by Brad Longman
For local businesses, getting found for local searches makes a huge difference to store footfall, website visits and ultimately, conversions. If you own a cafe or a restaurant and someone in the area searches for ‘cafes’ or ‘restaurants’, then Google will display the...

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19th January 2018 by Katie Smith
The beginner’s guide to setting up Facebook Business Manager When we meet a lot of our clients and start talking Facebook advertising they haven’t yet heard of Facebook Business Manager. This handy guide explains a little about the tool and why your business may benefit from it. We have...

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29th November 2017 by Sarah Ross
If you have a shoestring marketing budget, it’s essential to be a bit more creative to see how far your budget will stretch. For product marketers, one of your objectives could be getting free (and positive) publicity for your product.  You will be pleased to hear that you don’t have to spend...

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8th November 2017 by Alex Gillham
Our annual E-Commerical conference kicked off with Anicca Digital’s MD Ann Stanley’s talk on using Paid Channels as part of a multi-channel strategy. Filled with actionable advice, the talk was a tour of how Google AdWords can act as the essential glue between SEO, PR, Content Marketing and...

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2nd November 2017 by Sarah Potter
With sharp insights into ecommerce, Ian Lockwood of Boom shares his rules for winning at Ecommerce SEO, highlighting the importance of identifying and fixing tech issues, alongside incorporating deep and broad content in order to improve click through rates. With Google making it more and more...

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2nd November 2017 by Sarah Potter
Think the run up to Christmas is the peak for retail and eCommerce sales? Think again.   Seasoned search marketing professional Simon Jacobson of Bing has been examining the numbers. December’s traditional peak in sales has now been usurped by an American import, as Black Friday (followed...

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