8th June 2018 by Holly Kelly
According to Forbes, B2B customers are now progressing 70% of the way through the purchase funnel before engaging a sales representative (Forbes, Dec 2017). Your digital content is the key to securing that end sale, so delivering a consistent and informative message is essential. Here we look at 5...

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24th May 2018 by Katie Smith
Instagram has 500 million active users which makes it an attractive resource for your business. We are all aware that social media can require both time & money, both valuable resources to your business. However, can you afford to not tap into that potential audience waiting for you? This...

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9th May 2018 by Stefan Bercik
Have you ever wondered how your ads compare to your competitor’s ads? What is your market share on the Google search or display network? How often are your ads NOT shown even when they could be? All of these metrics can easily be found in AdWords, however their potential is often overlooked....

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2nd May 2018 by Ed Truman
@danaditomaso who presented at Brighton SEO 2018 recently brought to my attention the very useful benefits of using calculated formulas within Google Data Studio during her talk on ‘The math behind effective reporting. Calculated field formulas within Google Data Studio are a very powerful...

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30th April 2018 by Holly Kelly
Visiting Brighton SEO this year was a little different because for the first time, I saw it from both a delegate perspective and a speaker perspective.  This year, I delivered my first training seminar on advanced PPC. Once my nerves subsided and I started to relax, the content came quicker and...

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30th April 2018 by Gurpreet Bassi
On Friday 27th April, members of the Anicca Digital team headed over to Brighton for BrightonSEO. As a PPC enthusiast I was interested to see what the paid search / PPC track had to offer. Read on for a summary of some of the topics covered and the key take-aways… The Hidden Potential of...

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28th March 2018 by Holly Kelly
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind...Read...

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26th March 2018 by Sian Morley
I recently attended the Digital Growth Conference and I was blown away by the keynote speaker Andrew Grill a practical futurist.   Andrew has previously managed six technology start-ups over a 12 year period and he uses this experience to enrich SMEs with ideas to drive growth.  So here are...

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