Ecommerce Marketing, Events

Google to speak at our E-Commercial Conference on Ecommerce Marketing & Technology – November 3rd, The Curve Theatre, Leicester

Written by Ann Stanley on 2nd September 2015

Leicester Digital will be holding an e-commerce marketing and technology conference with speakers from Anicca and other Leicester based agencies, technology partners and established e-commerce businesses.  We are pleased to announce that Adam Devlin from Google will be joining us at 5pm to do a talk on “Insights from Google: consumer trends, on line growth & the future of digital advertising”.

We will be holding the conference on the 3rd November, 2015 at The Curve Theatre in Leicester  – which hosts up to 150 delegates in their Studio Theatre.  This will be an amazing venue – as it will be in the backdrop of the live set from the show “A Streetcar named Desire”.

In addition to the Studio we will also have a seminar room set out for the round tables, as well as the mezzanine, which will be used for refreshments and exhibition tables from our speakers and sponsors.

Conference program

8.30-9.15  Registration & breakfast

9.20    Welcome

9.30    Building site authority and customer trust

  • Reviews and seller ratings
  • Google Certified Shopping
  • SEO Authority through content marketing, PR and outreach
  • Discussion

10.30    Product feeds and shopping ads

  • What’s new in shopping ads and buy buttons
  • Advantages of using Feed management software
  • Social shopping
  • Discussion

11.30    Break

12.00    What’s new in Digital marketing

  • Google updates, technical and on-page SEO for ecommerce
  • Affiliates marketing and management
  • Remarketing, cart abandonment etc.
  • Discussion

1.00    Lunch

2.00    Maximising revenue from new and existing clients

  • Interactive merchandising
  • CRO and testing
  • CRM, segmenting multichannel & data
  • Discussion

3.00    Break

3.30    Round tables – round 1

  • Developing the brand online and offline
  • Market places
  • Logistics and order processing
  • Payments technologies

4.30    Round tables – round 2

  • Mobile responsive vs apps
  • Ecommerce platforms
  • Methods to increase return on ad spend (ROAS)
  • International expansion

5.00   “Insights from Google: consumer trends, online growth & the future of digital advertising” by Adam Devlin 

5.45 Drinks, reception and Leicester Digital Exchange Networking

Evening networking

Our monthly Leicester Digital Exchange networking meet and greet will also be held at the Curve, so even if you do not want to come to the conference you can join us in the bar. This will be a great combined event as the Curve have their own networking event so we will all be networking and hearing from Google together!

Sign-up for the E-Commerial conference

We are only charging £25 (including VAT) for this day long event, in order to cover the cost of the refreshments.

You can sign up at our Meet-up.


We are looking for a few sponsors for this event to contribute to the other costs (mainly renting this amazing venue for the day). If you are interested in sponsoring then please contact [email protected] – you will get a table to advertise your products or services and your logo on all relevant slides and banners.