SEO & Content Marketing, Top Tips, Hints & Advice

Search Marketing Tips For Law Firms & Solicitors

Written by Ann Stanley on 26th September 2012

Law 2012 – Olympia Conference Centre – 25-27 September 2012

Speaking on 25th September at Law Autumn – one of the flagship events for the legal profession and held for the sixth consecutive year at Olympia Conference Centre, Ann Stanley will present guidance for solicitors and law firms on how they should really use search.

The presentation will guide legal professionals through the complexity of search results and explain how recent Google updates have changed the implementation of SEO (search engine optimisation).

These updates include:

• Penguin
• Venice
• Panda
• Fresh

search marketing tips - law autumn

These changes to online search requirements change the way that Google now compiles and displays search results. Ann will guide delegates through how these algorithm changes have affected businesses across the web.

Ann will also present the importance of developing a social media presence and how Google uses social profiles to build stronger and more relevant search results pages. Have you noticed the increasing presence of Google+? The social network’s importance to Google’s search results will also be highlighted in the presentation.

This is an unmissable session for law firms and business professionals who want to develop their online presence, within an SEO context.

Delegates will be able to gain valuable insights into how Google updates have already (and will in the future) affect their search rankings. Search engines are constantly developing to tackle misuse and meet the demands of users. It is essential that online businesses stay abreast of these changes or risk being left behind…

Here’s a sneak peek of Ann’s presentation for those who can’t make it: