Ecommerce Marketing, Paid media (Pay Per Click), Social Media (organic and paid), Top Tips, Hints & Advice

SMX Advanced 2016 (Seattle) – Ann Stanley speaks on buy buttons, social shopping, remarketing and feed management

Written by Ann Stanley on 23rd June 2016

After 6 years of presenting at SMX London, Ann Stanley had entered the SMX Advanced Hall of Fame by presenting at SMX Advanced for the first time. The talk was on e-commerce panel and focused on “Buy buttons, shopping ads, social shopping, PPC remarketing and feed management software”. The panel was moderated by one of Anicca’s  heroes Ginny Marvin from Search Engine Land.


You can download the presentation below:

Details of the presentation

The presentation covers:
  • Search
    • Shopping ads in search
    • Shopping ads in Bing vs AdWords
  • Introduction to social commerce
    • Stats in the growth in social commerce
    • Different types of social commerce
  • Facebook and Instagram
    • F-Commerce (Facebook shopping apps)
    • Facebook buy buttons
    • Instagram Shop Now buy buttons
  • Pinterest
    • Pinterest Rich pins
    • Pinterest Buy it buy buttons
    • Practical tips using Pinterest buy buttons
  • Twitter
    • Twitter dynamic remarketing (product ads)
  • Social shopping
    • Top social shopping sites by sector
    • Introduction to Polyvore
    • Introduction to Houzz
  • Display ads
    • Products and price buttons in display ads
    • Buy buttons in TrueView video ads
  • Cross platform remarketing tactics
    • Use of honey pots to get visitors to your site so you can remarket to them
    • RLSA for shopping
    • Facebook dynamic retargeting product ads
    • Dynamic product ads in display (AdWords)
  • Feed Management
    • Examples of Feed Management Software
    • Why you should use feed managment software
    • When to implement feed management software and how much will it cost

Do you need help with your e-commerce marketing?

If you need help on any of these areas then contact one of our ecommerce consultants by emailing [email protected] or give us a call on 0116 298 6460.