Garden Site

38%

increase in

click-through-rate

 

37%

reduction

in CPAs

 

437%

increase in

sales through

PPC

Garden Site Case Study

Garden Site sells both home and garden products online to consumers.  Anicca was commissioned to advise Garden Site on how to improve their PPC advertising campaign to grow their online sales.

Objectives

  • To increase the volume of sales generated through the website with special consideration to individual product margins
  • To improve the efficiency of existing AdWords account to increase conversion rates
  • To reduce cost-per-acquisitions

Our solution

We restructured Garden Site’s AdWords account in line with PPC best practice and included the introduction of SKAGs (single keyword ad groups).

We setup Product Listing Ads before the transition to Shopping campaigns.

Result

  • Achieved a 38% increase in click-through rates
  • Reduced CPAs by 37%
  • 437% increase in the volume of sales through PPC

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