Garden Site Case Study
Garden Site sells both home and garden products online to consumers. Anicca was commissioned to advise Garden Site on how to improve their PPC advertising campaign to grow their online sales.
- To increase the volume of sales generated through the website with special consideration to individual product margins
- To improve the efficiency of existing AdWords account to increase conversion rates
- To reduce cost-per-acquisitions
We restructured Garden Site’s AdWords account in line with PPC best practice and included the introduction of SKAGs (single keyword ad groups).
We setup Product Listing Ads before the transition to Shopping campaigns.
- Achieved a 38% increase in click-through rates
- Reduced CPAs by 37%
- 437% increase in the volume of sales through PPC
Call 0116 298 7482 to speak to
one of our digital marketing consultants