Cross-Channel Social Media

Creating a more cohesive customer experience for your audience with bespoke social media campaigns

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What is cross-channel social media?

Nowadays our customers are not on just one single platform they are on multiple and it can be hard to know which platforms to interact with to capture your target audience. It can be even harder to create a more comprehensive personalised customer experience for each of your brands touchpoint.

With a cross-channel social media marketing strategy we can take into account all suitable channels allowing you to customise your businesses message at every step of the campaign planning process thus giving your platforms a more cohesive and connected journey for your customers to experience.

Are you cross-channel ready?

It can be a challenge managing various social media channels or defining your customers journey and we know implementing a cross-channel social media marketing strategy can seem a bit intimidating. However, implementing this level of strategy can improve your customers’ browsing experience ensuring that your brand remains at the forefront of your target audience’s mind.

Our experienced social media team currently work across a variety of different social media channels, such as: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Spotify and YouTube. We can help your business select the right channels for your message, design campaigns for multiple channels, as well as tracking and analysing those campaigns.

On-going optimisation

We test and optimise your strategy, performance of different post copy, audience targeting, and platform format on an on-going basis.

Stronger brand

Increasing visibility across channels will build a better relationship allowing you to create a stronger brand that complements your business.

Increasing engagement

We help get your audience networking across your various channels building brand loyalty and creating emotional connections.

Channel selection

We will guide you in determining your audience, where they spend their time, and what they are doing on those various platforms.

Our specialist social media team have an in-depth, working knowledge of every platform’s format and posting options – so we can develop intelligent, robust and effective cross-channel strategies for your business.

Our bespoke cross-channel campaigns are designed with the objectives of each individual business in mind, our approach is always the same – a fully consultative process using reliable data to inform decisions.

Why Anicca?

We will work with you to better understand your brand and your product/service. We can help identity your audience to make sure your brand message is in front of the right people and on the right platform. We will also help brief the content creation process so that you have the right raw files to create appropriate assets throughout.

Throughout the process we will work in partnership with your business, and always aim to create a mutually beneficial relationship with our clients. We want your cross-channel social media marketing campaigns to succeed just as much as you do and will never recommend anything that we don’t believe will work for you, your brand or your business objectives.