Agenda

E-Commercial 2018 Agenda

Below is a rundown of the agenda from E-Commercial 2018.

Time Event Company Speaker
8:30 - 9:30 Registration & Breakfast
9:30 - 9:35 Welcome Anicca Digital Neil Hannam
9:35 - 10:00 Whats new in paid media for ecommerce: including New features in Google and Bing Ads, Google CSS partners (30% shopping ads rebate), Facebook and Instagram paid ads, Amazon Ads etc Anicca Digital Ann Stanley
10:00 - 10:30 Topic TBC Watches of Switzerland Group Samantha Hearn
10:30 - 11:00 How to create a winning e-commerce customer journey Thorntons Ferrero John Rowley
11:00 - 11:30 Break and Networking
11:30 - 12:00 Successful product feed optimisation Shoptimised John Cave
12:00 - 12:30 Panel Discussion
12:30 - 13:30 Lunch and Networking
13:30 - 14:00 Workshops
Segmenting Your Audience Characteristics and Developing Bespoke Targeting Strategies Anicca Digital Holly Kelly & George Price
Amazon Advertising Best Practices DayToDayEbay Prabhat Shah
Using Google Data Studio to Super-charge Your Website Report Anicca Digital Ed Truman
How to Use Social Media For E-Commerce Anicca Digital Bakti Jathwa & Katie Smith
Sky AdSmart and targeted TV advertising Sky AdSmart Gareth Bakewell
14:00 - 14:15 Moving to next workshop
14:15 - 14:45 Workshops As Above
14:45 - 15:00 Break
15:00 - 15:30 How to get someone to buy once they've landed on your website Strafe Creative Ross Davies
15:30 - 16:00 Shifting your focus to retention Andraž Štalec Red Orbit
16:00 - 16:30 Panel Discussion
16:30 - 17:00 Final words, drinks and networking at bar