Ecommerce SEO

Experts in ecommerce SEO

Running an ecommerce business can present a number of different challenges, with SEO being one of the top ones.

The way ecommerce sites are structured can typically lead to SEO problems due to lacking the correct set-up of technical SEO, functionality and UX (User Experience) elements. Websites in competitive niches also require an effective content marketing, brand awareness building and link earning strategies to grow organic visibility, drive traffic to the site and increase sales.

With the number of online stores increasing by the day and the growing dominance of marketplaces like Amazon and Ebay, attracting new customers to your ecommerce website can be a challenge. Our ecommerce focused approach to SEO is designed to help bring new and profitable traffic to your website.

Our experienced, talented and results-driven SEO team are on hand to help your website make more sales and more money. We have experience with working on a number of different ecommerce platforms, including Magento, Prestashop, Shopify and WordPress with WooCommerce, as well as Enterprise systems.

Our approach…

We approach every ecommerce SEO project on a case by case basis, taking account of every unique aspect of your brand, industry, products and internal infrastructure. Because of this we are able to provide a truly bespoke ecommerce SEO service based on your individual business needs and objectives.

We work on a consultative basis, involving and educating your internal team as much as possible while fully integrating our campaign with your other marketing channels.

Technical auditing

A full analysis of your website from a technical perspective with an emphasis on issues that commonly affect ecommerce site. This ensures search engines can crawl and index your content and ensures there are no technical issues impacting visibility or conversions.

We investigate duplicate content and thin content issues (common for ecommerce sites), page speed, mobile friendliness and everything else that could impact your website’s SEO performance.

On-page optimisation

With so many categories and product pages, on-page optimisation is a real challenge for ecommerce sites. From carrying out keyword research for thousands of products to identifying and fixing keyword cannibalisation issues, we will deliver an effective on-page optimisation solution that targets high-value search terms as well as the all-important long tail.

Link earning

With most ecommerce websites operating in competitive niches and up against giants like Amazon, a creative and effective link earning strategy is a must.

As well as attracting new links from authoritative websites, it is also important to manage the flow of link equity across your ecommerce site – making sure product pages get their fair share of link love.

Conversion rate optimisation

Improving ranking positions and traffic is worth nothing if your ecommerce website fails to convert the extra visitors into customers.

We offer Conversion rate analysis and run split tests to improve conversion rates, as well as analysing the full sales funnel to look for further opportunities to improve the effectiveness of your site to generate additional revenue.

In an ever-changing e-commerce landscape, it is important to work with an experienced agency that has a proven track record of helping e-commerce businesses grow.

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Call 0116 298 7913 to discuss your ecommerce project