CIM Cambridge Digital Marketing Conference 2015 – What’s new in search

Ann Stanley presented the CIM Cambridge 2015 Digital Marketing Conference on the 9th July in Duxford.

In this presentation Ann provides an update of  “what is new in search”. She discusses the impending Google algorithm updates and shows you how to not only access, but make real use of the  “not provided” keyword data. Key topics from the presentation are:

  • An overview of the digital marketing landscape in 2015
  • Recent updates to the Google algorithm and how to avoid being penalised
  • Essential tools and techniques to help you carry out your own effective SEO campaign
  • Sofa.com case study using SEO Monitor to reveal “not-provided” key phrases