E-Commercial Conference Leicester November 3rd 2015

This was the first E-Commercial conference held at the Curve Theatre on November 3rd 2015.

Watch the video below, or download the presentations from each of the speakers.

Adam Devlin by City Headshots DublinKeynote Presentation – Consumer trends, online growth & the future of digital advertising by Adam Devlin from Google

What is in store for SMBs? Adam has a passion for technology – he had his first computer at the age of four, and hasn’t looked back since! Prior to joining Google, he worked in different positions where he was the go-to person for creative ideas, and how to fix those troublesome formulae in Excel! Other Googlers at Google describe him as a very Googley Googler, where he has worked there for the last four years as an Agency Development Manager.

9:30 Session – Building Site Authority and Customer Trust

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Google Trusted Stores – James Bavington from Creare

Google’s Trusted Stores programme is a free initiative to help online merchants build trust with their prospective customers by carrying the ‘Google Trusted Store’ badge. Having successfully certified many ecommerce clients at Creare, I’ll be explaining what the programme is, which businesses are eligible and also how the technical integration works using real-world examples throughout.Download the Presentation Here
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Reviews and seller ratings – Callum McKeefery from Reviews.co.uk

Callum has an extensive background in founding and building online start-ups and growing SaaS based companies. As the Managing Director of Reviews.co.uk & Reviews.io, he first acted as developer and designer for the entire Review Collection Platform. Starting the company from his kitchen table, the company now has over 3,000 clients worldwide with a head office in Leicester.
Download the Presentation Here
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10:30 Session – Product Feeds and Shopping Ads

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Social shopping- Samantha Hearn from Anicca Digital

Inspire, Influence and Shop: Examining the current landscape and potential value of social shopping for retailers Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both SEO and PR in turning conversations into sales and customers into advocates.
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Advantages of using feed management software – James Murphy from Webjuice

Properly managed product feeds have become crucial for brands selling online, but navigating the maze of merchant centres can be time consuming and costly. In this presentation, James goes through the advantages and pitfalls of using feed management software for websites selling through multiple platforms.

Download the Presentation Here

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What’s new in shopping ads and buy buttons – Ann Stanley from Anicca Digital

This presentation focuses on the new shopping ads and buy buttons that are becoming an important part of ecommerce marketing. It includes insight into AdWords Shopping Ads and the resurgence of some of the traditional shopping comparison engines.

Download the Presentation Here

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12:00 Session – What’s New in Digital Marketing

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What’s new in Remarketing – Ann Stanley from Anicca digital

With competition intensifying in the digital sphere it has become critical for websites to re-engage with users that have shown an interest in their products/services, before their competitors do. Ann discusses the latest developments in Remarketing and shares her experience with trying to capture customers that would have previously been lost.

Download the Presentation Here

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Personalisation – the key to success in Q4 – Patrick Obolgogiani from Nosto

How to tailor the customer journey for more successful seasonal shopping Patrick helps online retailers to deliver personalised shopping experiences through his work at Nosto – earth’s fastest growing personalisation solution, serving over 10,000 retailers. 

Download the Presentation Here

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Google updates, technical and on-page SEO for ecommerce – Sukh Singh from Anicca Digital

Sukh touches on three of Google’s algorithm updates as well as technical and on page SEO issues that are common with ecommerce sites. Sukh will expand on his points and provide delegates with the chance to share their experience in a round table discussion later in the day.

Download the Presentation Here

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14:00 Session – Maximising Revenue From New and Existing Clients

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Using marketing automation software as part of your content marketing strategy – Ann Stanley from Anicca Digital

Marketing Automation Software  (MAS) is often used by B2B businesses with long lead times to integrate and automate their sales and marketing processes. In this presentation Ann talks about how you can use this software as part of your content marekting strategy to encourage visitors to convert and buy from you.Download the Presentation Here[/two_third_last]

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CRO and testing – Andraz Stalec from Red-Orbit

Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get “lost” fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.

Download the Presentation Here

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