SMX London 2015 – Google Shopping Ads – Top Tips, avoiding disapprovals & what’s new

SMX London took place 20-21st May and this year Ann Stanley presented in the session on Google Shopping Ads – Top Tips, avoiding disapprovals and what’s new.  You can link through to the SlideShare of the workshop, or download the presentation from this blog.

The presentation included practical tips on:

1) Top tips and methods to improve your results

  • Enhance your ads with promotions, product reviews and Certified Shopping
  • Bid management and other strategies to ensure your ads get seen (but without cannibalisation)
  • Strategies for dealing with poor performance on mobiles
  • Invest in feed management software

2) How to avoid possible pitfalls and account disapproval

  • Site-wide disapprovals
  • Availability and pricing issues

3) What’s new and what’s coming soon

  • Remarketing for Shopping ads
  • The Google Buy Button – will Google become a marketplace?

You can view the presentation below:

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