Anicca Academy is excited to launch our 16-day FAST-TRACK Skills Bootcamp in Digital Marketing, starting on the 13th January, running for 6-weeks every Monday, Tuesday & Thursday, for learners and employers in the Leicestershire area, leading to a Level 5 qualification from the Digital Marketing Institute (DMI).
Anicca Academy is the Training Division of Anicca Digital, a renowned digital marketing agency that has provided digital marketing services and client training for over 18 years.
Since January 2022, Anicca Academy has delivered 29 bootcamps and enrolled over 850 learners based in the East Midlands and New Anglia, to boost their career or business with new skills in digital marketing.
You can check out our credentials on Companies House or the Governments Register of Training Providers, by using our registration number UKPRN: 10054420.
Our Skills BootCamp in digital marketing is based on the syllabus and content from the DMI Level 5 Professional Diploma in Digital Marketing. The 10 modules cover the theory and practical skills required across a wide range of digital marketing channels, with a whole day dedicated to each of these topics:
No matter your current expertise, our 16-day bootcamp is designed to guide you through the core digital marketing activities, developing new skills that will enhance your career prospects or help your business grow.
Anicca’s bootcamp stands out as the only Level 5 Skills Bootcamp in Digital Marketing in the UK, as we offer the option of taking the Digital Marketing Institute (DMI) Qualification – Professional Diploma in Digital Marketing.
On completion of the 16-day course, all job-seekers are guaranteed a job interview.
We also provide self-employed and employer-supported learners with business or career support, including completing an Action Plan, to help learners apply their learning to grow their business, and/or enhance their career.
Job-seekers and self-employed get the course for free, whereas employers that support their staff, pay a small contribution of 10-30% towards the course fee – see more details below.
Skills Bootcamps are based on location, and we are recruiting now for learners who live or work in several areas:
If you live or work in Leicestershire and wish to apply – then please complete the application form at this link.
We are also recruiting for Skills Bootcamps in other areas, but you will need to click on these links below, if you are based in any of these counties:
Anicca’s bootcamp is designed to deliver over 100 hours of guided learning hours (GLH’s) over 16 days, including live online lessons, webinars, practical workshops, and access to Anicca’s extensive digital marketing resources. This includes:
We also provide an Action planning workshop to help you grow your business, expand your current role, find a new position, or get a new job, with your current employer.
You can attend our 1-day of guided exam revision, once you have completed the 10 days of core lessons, and the extra workshops.
You will then need to provide evidence of “positive outcomes”, ie. a job interview or your Action plan. Then you will get:
We want to hear from any employers that have staff that would benefit from the course, or that may be interested in offering our learners a job interview or career opportunity.
You can find out more about our free trainee placement and recruitment service for employers.
The funding is from the Department of Education (DfE); as part of the Lifetime Skills Guarantee and Plan for Jobs.
Individual learners get the course for free, but employers supporting their staff on the course will get a 70-90% grant. Here is a breakdown of the details for the 3 different types of learners:
a) Job-seekers i.e. learners looking for a job or an apprenticeship – Free place
Job-seekers and career switchers get a FREE place, as they will receive 100% grant funding for the course and the cost of the DMI exam.
This includes the following groups:
However, you must be able to start work as soon as the course is complete and provide evidence of any interviews or job offers, either organised by yourself, or by our Employment Liaison Officers (ELOs), as part of our obligation to provide a guaranteed job interview to all job-seekers.
Note: There are other eligibility criteria that apply, these are outlined in the section below.
b) Self-employed learners or sole traders – Free place
Self-employed learners can also join the programme for FREE. However, you will need to complete an Action Plan and provide evidence of how you have applied your learnings to grow your business.
c) Employer-supported learners – Employers contribute 10-30%*
Depending on the company size, employers are required to contribute 10-30% towards the cost of the Skills Bootcamp, in order for their staff to attend the course. Below are the details for both learners and their employers:
Leicestershire SME businesses with less than 250 employees only pay 10% contribution (£325 +VAT)
Larger Leicestershire businesses, with more than 250 employees, pay 30% contribution (£975 +VAT)
Our established Anicca Academy Skills Bootcamp
is the only digital marketing qualification delivered by practising agency professionals. It is a premium programme designed to give learners the theoretical and practical skills required to set up and manage in-house digital marketing campaigns.
Practical and theoretical training
The DMI course marries theory and practical skills to provide with a solid base from which to build your career.
Comprehensive Level 5 training course
Our FAST-TRACK course has over 100 Guided Learning Hours (approximately 3 day per week x 6 weeks) and leads to a Level 5 qualification from the DMI.
Learn from industry experts
Students also learn the intangibles from industry experts who provide tips on soft skills and personal experiences to better understand the demands of the industry.
Supported learning
We support students with a plethora of slides, exercises, videos, and activities to support development and self-study. We also have a WhatsApp community, where we provide information about the course and answer all your questions.
Certifications and exams
You will get a Certificate of Attendance and an opportunity to take the Digital Marketing Institute (DMI) level 5 qualification i.e. “The Certified Digital Marketing Professional” – this is a Scottish Qualifications Authority (SQA) accredited qualification.
Guaranteed Interview for Job-seekers
Our ELO’s, will work with you to help you with CV preparation and understand your career aspirations. We then identify and post jobs on our Whatsapp group on a daily basis, and act as a match-maker service with local employers to ensure that all unemployed learners get a guaranteed interview.
The Introduction to Digital Marketing module enables you to harness the power of digital marketing as a core driver of the marketing strategy for your organisation. You will understand the foundation principles of digital marketing and be able to distinguish how it differs from traditional marketing.
This module will also introduce you to the Digital Marketing Institute (DMI) methodology, an iterative framework that outlines the foundation tenets of digital marketing and the visual scheme that provides the basis for implementation of the different channels.
Digital marketing channels include:
This opening module on our professional Anicca Academy programme explains and demonstrates the power of the internet and how to harness these changes as the relationship between organisations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business.
This module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media. This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn and YouTube, as well as learning about the new emergent social platforms.
The Social Media Marketing module also explores how to implement social advertising features to build and sustain relationships with customers. You will appreciate the challenges of implementing an effective social media strategy for your business, with a focus on the importance of listening as the critical starting point. You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spend against baseline expectations. Lastly, you will be aware of privacy and data protection issues associated with social media marketing.
Topics include:
The Search Engine Optimisation (SEO) module examines the various tactics for enhancing your website’s position and rankings within search engines.
The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. You will learn about the range of specialist tools that are available to help common search engines find, view and rate websites. With this in mind, you will learn about on-page optimisation techniques and understand the process of effective keyword research and selection.
The content marketing module will enable you to develop the knowledge and skills to plan and
execute a content marketing strategy in a persona-orientated, data-driven way informed by your
business objectives, aligned with a buyer journey and fits an overall marketing strategy.
By the end of this module, you will understand the fundamentals of content marketing concepts and
strategy. You will be understand how to conduct content research to find opportunities in order to
develop clear and actionable objectives for a digital marketing strategy. You will gain the skills
needed to initiate a content marketing strategy, whilst also exploring the value of both creating and
curating compelling content through a number of different channels.
The website optimisation module will teach you how to build and publish a well-designed, high
performing and optimised website that is aligned to your business goals. You will be guided through
the key components of web design to design, create and publish an effective website and choose the
most suitable hosting option based on your budget and business objectives.
Through this module you will gain insight into the importance of optimisation, be able to identify the
principles of good web design and realise how to attract potential customers with effective content
and copy. This module will help you to understand how to use your website for insight, tracking,
measurement and data capture using various metrics and tools.
The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns.
The module covers the four foundational aspects of email marketing: subscriber management, email design, delivery and reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features in third-party email systems and solutions.
You will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user-centric content, coherent layout and an attractive design.
Students will understand what split testing entails, and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.
You will be able to monitor and evaluate email marketing analytics, and be aware of data protection and privacy issues associated with email marketing.
Topics include:
The Paid Search, or Pay-Per-Click Marketing, (PPC) module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.
You will understand the fundamentals of search engine marketing and appreciate the mechanics of how PPC systems function. Students will develop advanced keyword research and selection skills and learn how to apply these to Google Ads campaigns.
You will be able to analyse current search marketing activity and target your campaign to key audience groups in order to enhance and improve click through rates. You will recognise the features of strong ad copy and develop your skills in writing compelling ads.
Learn how to set and manage budgets for Google Ads campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.
Topics include:
The Display and Video Advertising module equips you with the skills and knowledge to implement and manage effective digital display campaigns and video campaigns. The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns.
You will develop a comprehensive understanding of the creation and deployment of digital display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience. You will be able to develop clear campaign objectives and measure and optimise your campaign based on firm results analysis. Students will be able to research and use a range of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA entail commercially. You will also learn how to use the standard digital media planning process to obtain the best possible return on your digital display advertising efforts.
Topics include:
The Web Analytics module enables you to fully measure, monitor and optimise your digital marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.
You will understand the rationale and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites. Discover how to align business KPIs with your analytics goal configuration, and utilise the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, technology, devices, interests and more.
Learn how to assess the effectiveness of your website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations, etc. Create and schedule customised reports and explore the real time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.
Topics include:
The Planning Your Digital Marketing Strategy module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent digital marketing plan.
This module is based on the Digital Marketing Institute methodology, which incorporates a nine-step process based on three distinct parts.
Part one includes a situation analysis exercise, a formal information gathering process and an audience definition exercise.
Part two develops a set of clear and meaningful objectives for the digital marketing plan. Appropriate tools are selected on the basis of the anticipated audience(s), and objectives and budget are set based on the channels detailed within the Digital Marketing Institute framework. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.
Part three of the Digital Marketing Institute methodology emphasises the importance of an iterative process of monitoring, analysis and enhancement based on performance.
The Strategy and Planning module provides you with the skills to create a formal digital marketing plan for your organisation, which will allow you to implement a successful and effective digital marketing strategy.
Topics include:
The Skills Bootcamp is suitable for learners over 19 who are prepared to work hard. However, a Level 5 qualification is like trying to do an A-level in 6 weeks, requiring you to invest around 20 hours per week in your studies. The modules must be watched live on the day of broadcast, so you will need to organise your schedule to accommodate this.
In addition, places are limited, so we need to ensure that all applicants are eligible and have the necessary time and commitment to complete the programme. So, everyone will be asked to carry out a simple online diagnostic test, to benchmark their current understanding of digital marketing.
You will then be interviewed by one of our friendly team, who will establish if the course is right for you and if you are likely to complete the course. We also need to determine if you will progress your career by providing evidence of a new job, promotion, or pay rise as a result of applying your learning during the boot camp to your business.
Learners have to say yes to all the criteria below:
If you pass all these eligibility criteria then please complete this application form, where you will be asked to confirm these questions and provide details about yourself, your career so far and your aspirations for the future.
Our FAST-TRACK course, for learners based in Leicestershire, is planned to start on the 13th January so you can apply now using the button below or using the link to our online application form.
Places are limited, so we need to ensure that you are eligible and have the time and commitment to complete the programme.
Skills Bootcamps are based on location, and we are currently recruiting for our FAST-TRACK bootcamp that starts on 13th January (held on Mondays, Tuesday & Thursdays), for learners that live or work in the following areas:
1) Screening interview
Once we have received your completed application form, we will check your eligibility and then we will invite you to book an interview with us to make sure you understand what is involved and that you will either be looking for a job at the end of the course, or able to apply your learning to your own or your employer’s business.
2) Diagnostic Test
Once the interview has taken place, you will receive an email with details of how to complete the DMI diagnostic test. You have 2 days to complete the test and provide us with a screenshot of your results. Note: most people get between 30-50% in the test. If you score below 20%, you may struggle with learning the content.
3) Contracts and commitment
All learners are required to sign a contract committing to completing the course and agreeing to all the terms and conditions. This also means that you will need to keep us informed if you can’t attend live on a specific day, and you must also record your attendance, using an online timesheet.
4) Induction and overview session
We will then offer you the opportunity to attend the morning induction/overview session. All applicants must attend this online webinar. This is the day before the first lesson.
5) Action Plans
If you are supported by your employer (or if you are self-employed), we will also require you to complete an Action Plan to demonstrate how you will apply your learning to your business or organisation.
Depending on the region, this may be before or after the course starts, and we can help you with this during a 1-2-1 meeting with one of our Employer Liaison Officers.
6) Cooling-off period
It is vital that everyone that starts the course completes it, otherwise someone else will miss out. Therefore, we allow a few days cooling-off period, after the Induction. We expect a few applicants to drop out, usually because they realise the level of commitment involved in watching the lessons live every week and the amount of work required to study for a Level 5 qualification.
If you do need to withdraw from the course, due to ill health, or a change in personal or employment circumstances; then please let us know immediately, because we may be able to arrange a referral to a future bootcamp.
If you do not attend the lessons or let us know what is happening, you may lose your place.
7) Employers
If you are employed, then one of our team will speak to your employer and ask them to sign their own contract. We will issue an invoice for their contribution towards the fees.
The course is monitored by DfE, and Ofsted, so there are a lot of questions to determine if you are eligible for the funding and to benchmark the impact of the training on employability.
Once you have passed your screening interview and signed your contract, we will allocate places on a ‘first come, first served’ basis.
Once you are enrolled, you will be contacted by our learner support team, who will provide you with a learning pack and details of induction sessions and the learning timetable.
Email one of our team at [email protected]
Learners can call Lucy Hammond, our training manager, on 0116 254 7224, if you have any questions or want to check your eligibility over the phone.
Employers can email [email protected] or [email protected] if you want any further information on our services for employers – or you can visit this page on our free recruitment services.
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Anicca Digital
1 Abbey Gate
Leicester
LE4 0AA
