PR Campaign Management

Pro-active PR campaign management to bring your business visibility

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What is PR Campaign Management?

In a world where stories can be flashed around the planet in an instant, opinions can be formed in moments and reputations can be damaged before you’re even aware, it’s vital that your PR campaign is constantly monitored and carefully managed.
The immediacy that the digital era has created has brought us both pros and cons. Our campaign management works to ensure that you are aware of the cons and how to handle them with our help and how to get the most out of the pros.

Our PR Campaign Management Services

PR campaigns need to bring together numerous elements in order to cut through the increasing levels of noise and distraction in everyday business life. We work to ensure that your audiences experience information download, not overload.

Whatever the extent of your history with Public Relations, we work with you to understand and issues or challenges you may have experienced in the past and how your campaigns can be more effective in the future.

Understanding your objectives

Understanding your current level of organic visibility, traffic, engagement and conversion through technical, off-page and on-page SEO audits.

Precise planning and preparation

We take our time to plan to ensure the most robust and effective campaigns which deliver results for your business and cut through the noise. 

Implementation and monitoring

Once agreed and implemented, all of our campaigns are monitored on a daily basis through dedicated reporting tools and we pro-actively manage them within guidelines agreed with you at the outset.

Reporting and ongoing refinement

We report on a variety of aspects of your campaign such as reach and coverage on a monthly basis, reporting on completed work and making recommendations based on results.

Your business never stands still and neither does its story. Whichever stage your business is at in its life-cycle, there is always a tale to be told. And that narrative doesn’t necessarily have to be about new products or initiatives. More and more people are sharing their experiences and the lessons they’ve learned, and gaining an audience through revealing what previously would have been kept hidden.

Anicca’s approach to PR campaign management incorporates the tried and tested methodologies of traditional PR with the tools and techniques of digital PR to maximise coverage and impact.


Our PR team has many years of experience in both fields and the team members have worked with a wide range of businesses and organisations, each with their own stories to tell and audiences to reach.

Why Anicca?

With a dedicated PR team supporting your business, we work seamlessly with you to deliver your objectives. Following an ideation session, we will create an effective PR strategy, develop content or editorial calendars and plan our outreach. 


Depending on what you are looking to achieve, we will implement a PR heavy, content heavy or a blended campaign to support your business. 

We also have the advantage of support and knowledge from the wider Anicca team, such as through SEO, Analytics, Paid and Strategy services, all under one roof. 


Either fill out our contact form or call us on the number below so we can discuss your requirements and how we can help you.

Our PR Results

“Highly recommend Anicca as a digital agency to help drive your digital marketing activities. The friendly, knowledgeable team were instrumental in helping us achieve our goals."

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