Digital PR Strategy & Planning

Create effective PR campaigns with insightful strategy and planning that align with your business’s objectives.

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Effective PR strategy
and planning

PR is often seen as a delivery service but there is so much more to it. How we plan to deliver your objectives and meet (and exceed) pre-defined KPIs is achieved with an effective PR strategy.


This begins with careful PR planning and research in order that we can maximise your column inches, link clicks or reach. We will monitor your competitor’s activities and look at the results achieved to date, allowing us to then plan your campaigns or PR outreach that will align with your business’s goals.

Our expert PR & Content team often work with the wider Annica Digital business to help deliver a total solution to help you achieve above and beyond your KPIs. We will:


  • Research the most appropriate channels to amplify your message
  • Apply keyword research to increase your domain authority
  • Identify the most applicable and valuable opportunities for your business
  • Monitor and review competitor activity to maximise your share of voice

Insight-Led Strategic PR Planning

An effective digital PR strategy is only as good as the data behind it. At Anicca Digital we focus on your data and business aims, this means we spend time reviewing the competitor and sector landscape to build a complete picture of the space you’re operating in.

We then look more closely into your sector and industry to review current activities and identify new opportunities that might be relevant to your business. These could include trends, topical issues, insights and news that can shape the PR agenda.

Business Presence

We audit your business’s online and offline presence using media monitoring tools to evaluate what is being said about your business.

Advice and Support

We’ll give you advice on how to further maximise your message with partnerships, sponsorship opportunities and blogs.

Content Scheduling

We create content calendars and PR strategies examples which are planned across several months but with room for ad hoc outreach, enabling your business to create the news agenda and build an expert position.


An integral part of the process is identifying keywords and phrases to maximise page reach. The resulting details will shape PR planning and content calendars and inform outreach to provide richer content.

Allow us to crunch the numbers for you to make informed decisions rather than relying on guesswork. Will start by reviewing online and offline activities, reviewing publications, reviews, social media and your online raking against your competitors.

Our experienced PR strategy team work with a wide range of businesses using our data-driven approach to help develop and implement digital campaigns that not only create reach but have a significant impact on your bottom line.

Why Anicca?

Anicca is a privately owned business which has your interests at the heart of everything we do. From digital PR strategy & Content Marketing, to Analytics, SEO and Paid support, we execute the same care and focus on whichever service, or services you are using to support your campaign.

We are based in Leicester and in addition to working with several local businesses, we also work with nationally based and recognised companies across a range of industries, but with a specialization in engineering, construction, local authorities and B2B.

Our PR Results

“Highly recommend Anicca as a digital agency to help drive your digital marketing activities. The friendly, knowledgeable team were instrumental in helping us achieve our goals."

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