Case Studies

Humanising Search: Voice and Visual Recognition

James Murray - Bing

Search has lost its way. Somewhere along the path to indexing the world’s information we forgot about the Human in the Search equation. Search engines have forced human behaviour to adapt to them rather than the other way around. Humanising search means focusing less on individual keywords and more on natural language intent. Join Bing’s James Murray for a glimpse of the future and discover how radical new voice and visual...

Improving Your Mobile eCommerce Site

James Murphy - Web Juice

James has experience in multiple disciplines of digital marketing, but after trying his hand at paid search, SEO and content marketing, James chose to develop his stills in web development. James has experience in a number CMS platforms including Prestashop, Wordpress and Magento and is familiar with a number of coding languages including HTML, CSS, XSLT, XML, PHP, MySQL. This presentation was part of E-Commercial Conference 2...

Getting The Most From Google Analytics’ Enhanced Ecommerce Reporting

Ian Lockwood - Boom

This session provides tips and examples of the insights available from Enhanced Ecommerce reporting in Google Analytics. Wondering which products are most frequently removed from your shopping cart or which products have the lowest conversion rate? This session is for you! This was part of E-Commercial Conference 2016....

Remarketing Strategies

Ann Stanley - Anicca Digital

With competition intensifying in the digital sphere it has become critical for websites to re-engage with users that have shown an interest in their products/services, before their competitors do. Ann discusses the latest developments in Remarketing and shares her experience with trying to capture customers that would have previously been lost. This was a presentation from E-Commercial Conference 2016....

Social Commerce

Samantha Hearn -

Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both SEO and PR in turning conversations into sales and customers into advocates. This...

Future Of SEO For eCommerce Websites

Own Gill - Hallam

The talk will focus on how SERP structure has changed over the last 12 months, and how we expect it to continue to change over the next. Tips, advice and predictions will be provided on all points, focusing on businesses who have an eCommerce website. This was a presentation from E-Commercial Conference 2016....