Case Studies

What’s new in Remarketing

Ann Stanley - Anicca Digital

With competition intensifying in the digital sphere it has become critical for websites to re-engage with users that have shown an interest in their products/services, before their competitors do. Ann discusses the latest developments in Remarketing and shares her experience with trying to capture customers that would have previously been lost....

What’s new in shopping ads and buy buttons

Ann Stanley - Anicca Digital

This presentation focuses on the new shopping ads and buy buttons that are becoming an important part of ecommerce marketing. It includes insight into AdWords Shopping Ads and the resurgence of some of the traditional shopping comparison engines....

Advantages of using feed management software

James Murphy - Web Juice

Properly managed product feeds have become crucial for brands selling online, but navigating the maze of merchant centres can be time consuming and costly. In this presentation, James goes through the advantages and pitfalls of using feed management software for websites selling through multiple platforms....

Inspire, Influence and Shop: Examining the current landscape and potential value of social shopping for retailers

Samantha Hearn -

Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both SEO and PR in turning conversations into sales and customers into advocates....

Reviews and seller ratings

Callum McKeefery - Reviews.io

Callum has an extensive background in founding and building online start-ups and growing SaaS based companies. As the Managing Director of Reviews.co.uk & Reviews.io, he first acted as developer and designer for the entire Review Collection Platform. Starting the company from his kitchen table, the company now has over 3,000 clients worldwide with a head office in Leicester....

Google Trusted Stores

James Bavington - Strategiq

Google’s Trusted Stores programme is a free initiative to help online merchants build trust with their prospective customers by carrying the ‘Google Trusted Store’ badge. Having successfully certified many ecommerce clients at Creare, I’ll be explaining what the programme is, which businesses are eligible and also how the technical integration works using real-world examples throughout....

2015 Keynote Presentation : Insights from Google

Adam Devin - Google

Adam Devlin of Google presented the E-Commercial Conference keynote talk at our 2015 event. His talk was named - Consumer trends, online growth & the future of digital advertising. What is in store for SMBs?...