Ed Truman will be presenting this webinar on how to set-up and use the new Google Analytics package, launched in September 2020.
In this talk, Ed will explain the main differences and benefits of Analytics 4 as compared to the standard analytics that you are probably using now. This will include a demonstration of the dashboard and familiarisation with some of the key and new features;
- Smarter insights that use machine learning to identify trends.
- Deeper integration with Google Ads.
- Customer-centric data measurement.
- More granular data controls.