Conversion research and user insight is critical for conversion rate optimisation (CRO) and improving website performance, however, getting meaningful data isn’t always easy.
Ed Truman’s webinar presents practical insights and techniques based around using your existing web analytics to gather user insight. It also introduces other user insight tools to enable you to take a deeper look into what makes some users convert and other users not.
Agenda
- What is conversion rate optimisation (CRO)
- Where do I start?
- A systematic process to gather data
- Technical analysis
- Heuristic analysis
- Web analytics analysis
- User click tracking
- Qualitative surveys
- User testing
- Plan your test hypothesis
- Summary of the CRO process
