In this week’s webinar, Ann Stanley provided a practical guide on how to develop your own series of webinars or virtual events. This could be to replace existing seminars or training course, or as a new channel to promote your business.
With most business and training events cancelled, there has been a lot of concerned marketing managers, wondering how they will get in front of their customers, prospects and students.
While we have been working from home; we have all become accustomed to attending multiple Zoom or Google Hangout meetings every day. Most weeks, we will probably sign-up (and sometimes watch) several educational and free webinars from various suppliers and organisations. These companies have kindly shared their content to maintain their brand visibility and ensure that potential customers perceive them as being helpful “in these difficult times”.
Ann will take you through the steps required to create, promote and host your own virtual events. This will include an insight into our own practical experience of running our weekly webinars for the last 3 months.
- Understanding your objectives and selecting your webinar hosting software, including the advantages of using paid packages
- Preparing the content for your presentation, creating landing/registration pages and creative assets
- The steps to prepare and promote your event – including timelines and choice of marketing channels (both organic and paid)
- Tips for hosting on the day – how to use the software with other presenters, use of polls, creation of offers, managing chats and Q&A, how to record and publish your video
- Post-event follow-up and a case-study based on Anicca’s webinars (including our metrics and top tips from our learnings)