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Getting the most out of your audiences for sequential & remarketing campaigns (29th May)

Ann Stanley will demonstrate how to use a range of paid search and social remarketing audiences to amplify content marketing for ecommerce and B2B lead generation campaigns.

The use of sequential and remarketing in paid media is well documented for B2C paid advertising. However, there is an ongoing challenge for B2B marketers is finding enough volume in niche markets. After this session, you’ll be able to:

  • Find new customers through niche audience identification, audience amplification & filtration
  • Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals
  • Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences
  • Use video and images to create lower-cost awareness campaigns

Agenda

  • Fundamentals of creating audiences
  • Advanced Audience strategies
  • Use of video campaigns
  • Case study – generating leads for our A10 Marketing Framework

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0116 298 7857

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