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Top tips for using LinkedIn to promote your business (17th July)

In this week’s webinar, Ann Stanley presented four important aspects of using LinkedIn to promote your business, develop new relationships and generate leads. The webinar will contain a lot of tips that you can implement straight away.

The four elements are:

  • Profiles
  • Posts
  • Popularity (aka Connections)
  • Promotions

More details

Profiles:
– How to audit business LinkedIn profiles (including competitors) and ensure that they are complete, up-to-date and appropriate for your target audience

Posts:
– How to create and collate posts, and to share content that will get the maximum engagement

Popularity (aka Connections):
– The best way to get followers is to connect to other relevant business owners – how to use searches in LinkedIn and in Sales Navigator (paid premium account) to identify and communicate with your 1st and 2nd-degree contacts.

Promotion:
– How to use LinkedIn advertising to find new audiences and generate leads

 

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