Local SEO

Multi-Location Local SEO

If your business has multiple locations and targets a local audience, improved visibility in localised search results is essential to your online success.

Our local SEO services for multi-location businesses can help drive more relevant visitors to your site, generating more leads, enquiries and conversions – alongside increasing footfall to physical locations.

Local SEO has moved beyond location pages and ‘stuffing’ the name of your location in your web copy. As search engines become more sophisticated, websites must now communicate essential information about their multiple locations in a format which can be easily read and trusted by local search algorithms.

The SEO team at Anicca Digital will make sure your business is found for non-branded local searches (such as ‘near me’ searches), personalised searches and geo targeted searches across search engines and devices with our technical and creative know-how.

Our approach to local SEO

A company’s Google My Business page or pages sits at the heart of a local SEO campaign. It is vital that this page is completed with accurate information but also the name, address and phone (NAP) data aligns with your website and citations on third party sites.  This audit of third party citations and alignment of NAP data is the first crucial step towards local visibility. Local SEO projects also feature:

On-Page optimisationSet-up and optimisation of Google My Business accountsCitation audit and alignment of NAP dataPlacing local citations to help increase the authority of your websiteTechnical SEO factors such as implementation of structured dataLocal-focused digital PR campaignsLocalised link earning through PR and content campaignsCreation of local landing pagesOptimisation for voice search enquiries on mobile or voice-controlled speakers such as the Amazon Echo

With ever increasing localisation and geo-targeting of search results based on user locations, our local SEO services aim to ensure you are visible to the right users, in the right place at the right time. We will maximise local visibility across your multiple locations, increasing brand awareness and driving traffic that generate leads and sales.

We can integrate local SEO campaigns into any SEO project and you also combine your local SEO campaign with a local PPC campaign to help you dominate the search engine results pages for local enquiries.

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Call 0116 298 7482 to discuss your SEO project