Social media marketing
Social media is now a recognised touch point for potential customers, customers use social media to browse products and offers and reassure themselves as to the suitability of their purchase. Specific sectors such as hospitality, food and drink, fashion and beauty see high levels of social media engagement and should be an intrinsic part of any online strategy.
The two-way conversation that is social media demands dedicated resources and an understanding of the customer base. As an agency that works with clients across B2C, B2B, trade and a range of sectors, we’re all too familiar with the nuances that make up different markets and can adapt our strategies accordingly. We run social media campaigns with the objective of creating brand advocates out of mere followers. We can also provide advice and consultancy on the increasing use of customer service via social media.
Social media for search
As a research and data-driven social media agency, we believe that the planning stage of any campaign is the most important. Our strategies are based on thorough research and analysis of not just your business, but your competitors and your audience. We also use social as part of your search strategy as social engagement and authority has an increasingly important role to play in search.
Our PPC team have a wealth of knowledge and experience in creating and running effective paid campaigns across Facebook, Twitter and LinkedIn.
We understand that things sometimes go wrong. Preventing situations from arising and managing them when they do requires experience and skill, something we have an abundance of.
Social media training
Whether you want to get a better understanding of social media, or would like intensive hands-on training for your staff, our team of experts are here to help. Contact us today to find out more about our social media training options.
Social Media Audits and Consultancy
Though each social media campaign must be bespoke and tailored, they all start in the same place: a detailed social media audit. From this point we can either support your in-house team or begin to plan your social media strategy
Community & Reputation Management
Social Media Strategy
A social media strategy will use extensive research and analysis to define how your business will use social media to achieve its overall business objectives
Social Media Marketing Campaigns
We build social media campaigns that are designed around the individual businesses objective of each client. There is no ‘one-size-sits-all’ approach to social media, why it is essential to build bespoke campaigns that fit your business requirements
Paid Social Media Advertising
Whether you are targeting business or consumers there will be a social media platform where you can advertise to your target audience. Whether this Facebook, LinkedIn, Twitter, YouTube (or one of the many other social media platforms), our technical team can advise you on using paid social media as part of your digital marketing strategy
Social Media Lead Generation
We recommend the use of lead generation ads as an effective technique to collect users information in Facebook and LinkedIn, without them needing to leave the platform
Whether you are using your own website or a third-party social platform to generate sales; social commerce, including buy buttons, apps, retargeting and chatbots can all help drive ecommerce awareness and sales
Social Media Platforms Overview
With such a wide number of social media platforms available it is important to ensure your business is using the most effective channel for your product and target audience
Our PPC Process
Our PPC campaigns are effective and successful because we focus only on what works in terms of increasing targeted traffic and conversions.
Technical auditsKeyword researchEstimated budgets and proposalCompetitor and market intelligence
Conversion tracking and set-up of-AnalyticsSet-up of paid search and text adsSet-up of advanced AdWords features-and other campaigns typesMulti-platform PPC
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Call 0116 298 7482 to speak to one of our Consultants