Analytics Training

Google Analytics training

Next course on 6th June 2018

We offer tailored and one-day Google Analytics training courses for those looking to get the most from their Google Analytics accounts. Our 1-day Analytics course is led by our Head of Analytics who has been involved with Analytics and online marketing for over 10 years working for both B2B and B2C clients.  We offer one-to-one or group training at either our offices here in Leicester or off site at your offices. Our one day training sessions can be tailored to suit your needs whether beginner or advanced. We will teach you the practical skills and Google Analytics tips you will be able to use every day.

Tailored courses (1-2 day)

We offer bespoke / tailored training options for users looking for training related to their specific needs and business use. This type of training is fully flexible allowing training to take place at a location to suit you. Tailored training typically takes place over 1 or 2 days.  Please get in touch with us to find out more information on costs and training details.

Single day boot camp (On site)

Our one day ‘Boot Camp’ Google Analytics training courses are aimed at new and intermediate users of Google Analytics. Suitable for marketers, business owners or anyone who wants to gain a better understanding of how to use Google Analytics to get actionable insights about their website & users.

This hands-on practical course will introduce you to the key features of Google Analytics and will offer you professional tips on how to utilise the tool for your own needs. During the course we will cover best practice for setting up and organising your account, as well as how to locate data, and set and report on business KPIs. By the end of the course you will have the confidence and skills to be able to find and extract the information you need to make informed business decisions. Please see selected course dates below.

Course dates:

  • 6th June 2018
  • 20th September 2018
  • 22th November 2018

Getting started with Google Analytics

  • Setting up Google Analytics
  • Intro to Google Tag Manager
  • Setting objectives
  • Google Analytics dimensions & metrics

Using Google Analytics reports

  • Audience insights
  • Channel reporting
  • Tracking email and social campaigns
  • Integrating AdWords & Tag Manager tools
  • User behaviour
  • Interpreting & Segmenting Data

Conversion & revenue reporting

  • Setting up goals & funnels
  • Ecommerce revenue reporting
  • Identifying barriers to conversion
  • First and last click attribution

Reporting 

  • Building & scheduling reports
  • Creating dashboards

This course is a must for any marketing/digital marketing manager who needs to show return on their marketing investment.

Suitable for marketing managers, business owners or anyone who wants to gain better understanding of how to use Google Analytics to get actionable insights about their website & users through enhanced business reporting.

Our courses provide a practical approach and offers you professional tips on how to utilise Google Analytics for your own needs.

During the course, we will cover best practice for setting up and organising your account, as well as how to locate data, and set and report on business KPIs.  By the end of the course, you will have the confidence and skills to be able to find and extract the information you need to make informed business decisions.

Course fees

  • 1 day Boot camp = £300 per person (specified dates only)
  • Tailored training = from £900  (group price)

 

Conact us about Analytics training





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“Excellent Google Analytics training conducted by Ed Truman. Supporting us right from the outset, Ed made it very simple for us to understand and tailored the session to the needs of our business and our customers.”

- Rachel Starling, XMA Ltd

Call 0116 298 7482 to speak to
Angie Longman, our People Development Director