Paid Social Training

Paid social media training boot camp

Next course from 16 - 20 April 2018

Social media advertising is cost effective, highly targeted and adaptable to any business objective. Social media advertising provides organisations the chance to reach, engage and convert new customers like never before.

But with ever changing ad formats, algorithm updates and technological advances, it can be a challenge to develop a successful social media advertising campaign that works for your business.

This in-depth course will focus on the planning and implementation of ad campaigns across a range of social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.

Since Facebook announced plans to de-prioritise commercial organic posts, they are unlikely to reduce the amount of sponsored or promoted posts.  Businesses more than ever before will need to deploy Facebook advertising.

You will learn from Anicca’s leading social media specialists. Their daily experience in planning and implementing social media campaigns will ensure you’ll learn up-to-date techniques and innovations. Together with tried and tested tips for a range of budgets and business sectors.

Course dates:

  • 16 - 20 April 2018
  • 13 - 17 August 2018

Day 1- Introduction to Social Media Advertising

  • Getting started with your advertising campaign
  • Which platform should you invest in and why?
  • How to plan an effective campaign including media planning, budget allocation and creative
  • The importance of content in advertising
  • Advert regulation
  • Case studies

Day 2 – Twitter and LinkedIn Advertising

  • Getting to know Twitter’s ads manager
  • How to set up an effective Twitter campaign
  • Advanced targeting options including remarketing, custom audiences and look-a-likes
  • How to set up Twitter website cards
  • Effective strategies for ecommerce and b2b businesses
  • How to manage your campaign
  • Practical Implementation
  • Getting to know LinkedIn’s ads manager
  • How to set up an effective LinkedIn sponsored ad campaign
  • Advanced LinkedIn advertising including sponsored InMail
  • Effective strategies for lead generation, web traffic and brand awareness
  • Practical Implementation

Day 3 – Facebook and Instagram Advertising

  • Getting to know Facebook Business Manager including an introduction to Ads Manager & Power Editor
  • Setting up an effective advertising campaign for Facebook and Instagram. Including brand awareness, traffic, engagement, lead generation and local campaigns
  • Advanced targeting options including remarketing, custom audiences and look-a-likes
  • Advanced buying methods including reach and frequency
  • Advanced ad types including Canvas
  • How to set up Facebook Pixels for your website
  • Optimising and Management of Campaigns
  • Effective strategies for ecommerce and b2b businesses including ‘honeypots’
  • Practical Implementation

Day 4 – Pinterest and YouTube

  • Introduction to Pinterest ads manager
  • How to set up an effective Pinterest campaign. Including awareness, engagement and traffic
  • Advanced targeting with custom audiences and look-a-likes
  • How to set up conversion tracking
  •  Management and Optimisation of pins
  •  Introduction to YouTube advertising
  • Setting up a YouTube campaign
  • Management and Optimisation
  • Practical Implementation

Day 5 – Google Analytics and Reporting

  • Setting up Google Analytics for social media reporting
  • Understanding the key metrics in Google Analytics
  • Further configuration and customisation e.g. ecommerce tracking, goals and funnels

This bootcamp has been created for digital and marketing professionals with an existing business presence on social media. Participants will require a basic understanding of the fundamentals of social media marketing and may be looking to start advertising or improve their current approach.

Attendees will learn how to utilise social media advertising to drive brand awareness, website traffic, lead generation and conversion. Alongside key practical elements such as campaign set up, content creation and measurement.

These hands-on workshops are designed to provide you with a toolbox of tactics that will enable you to launch and manage your own campaigns. We encourage interaction and discussions to allow participants to develop ideas that can be implemented when returning to their own work.

Course Fees: Designed to be flexible, you can pick between the different combinations of training days, to ensure you get the training you want and need.

  • 1 day - £300 excl. VAT (any day)
  • 2 days - £550 excl. VAT
  • 3 days - £750 excl. VAT
  • 4 days - £900 excl. VAT
  • 5 days - £1,000 excl. VAT (Monday – Friday)

Option of a training passport

  • You can purchase a training passport for 5, 10, 15 or 20 days, which you can use over a 12 month period
  • You (and/or other colleagues within your company) can use a number of these days to attend a “pick and mix” combination of training days from any of our boot camps that are held in Leicester
  • The prices below are excl of VAT.
Number of days Costs for training passport Equivalent cost per day Discount
5 £1,000 £200 Normal price
10 £1,800 £180 10%
15 £2,500 £166 16%
20 £3,000 £150 25%

Find out more about our social media advertising boot camp





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“… the level of detail included was way beyond any other training we’d attended, and it really is training rather than a showcase selling their services.  A real passion for the subject really comes through from the staff at Anicca..."

Jeremy Newman - Brammer

Call 0116 298 7482 to speak to
Angie Longman, our People Development Director