Paid social media training boot camp
Next course from 16 – 20 April 2018
Social media advertising is cost effective, highly targeted and adaptable to any business objective. Social media advertising provides organisations the chance to reach, engage and convert new customers like never before.
But with ever changing ad formats, algorithm updates and technological advances, it can be a challenge to develop a successful social media advertising campaign that works for your business.
This in-depth course will focus on the planning and implementation of ad campaigns across a range of social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.
Since Facebook announced plans to de-prioritise commercial organic posts, they are unlikely to reduce the amount of sponsored or promoted posts. Businesses more than ever before will need to deploy Facebook advertising.
You will learn from Anicca’s leading social media specialists. Their daily experience in planning and implementing social media campaigns will ensure you’ll learn up-to-date techniques and innovations. Together with tried and tested tips for a range of budgets and business sectors.
16 – 20 April 201813 – 17 August 2018
Day 1- Introduction to Social Media Advertising
Getting started with your advertising campaignWhich platform should you invest in and why?How to plan an effective campaign including media planning, budget allocation and creativeThe importance of content in advertisingAdvert regulationCase studies
Day 2 – Twitter and LinkedIn Advertising
Getting to know Twitter’s ads managerHow to set up an effective Twitter campaignAdvanced targeting options including remarketing, custom audiences and look-a-likesHow to set up Twitter website cardsEffective strategies for ecommerce and b2b businessesHow to manage your campaignPractical ImplementationGetting to know LinkedIn’s ads managerHow to set up an effective LinkedIn sponsored ad campaignAdvanced LinkedIn advertising including sponsored InMailEffective strategies for lead generation, web traffic and brand awarenessPractical Implementation
Day 3 – Facebook and Instagram Advertising
Getting to know Facebook Business Manager including an introduction to Ads Manager & Power EditorSetting up an effective advertising campaign for Facebook and Instagram. Including brand awareness, traffic, engagement, lead generation and local campaignsAdvanced targeting options including remarketing, custom audiences and look-a-likesAdvanced buying methods including reach and frequencyAdvanced ad types including CanvasHow to set up Facebook Pixels for your websiteOptimising and Management of CampaignsEffective strategies for ecommerce and b2b businesses including ‘honeypots’Practical Implementation
Day 4 – Pinterest and YouTube
Introduction to Pinterest ads managerHow to set up an effective Pinterest campaign. Including awareness, engagement and trafficAdvanced targeting with custom audiences and look-a-likesHow to set up conversion tracking Management and Optimisation of pins Introduction to YouTube advertisingSetting up a YouTube campaignManagement and OptimisationPractical Implementation
Day 5 – Google Analytics and Reporting
Setting up Google Analytics for social media reportingUnderstanding the key metrics in Google AnalyticsFurther configuration and customisation e.g. ecommerce tracking, goals and funnels
This bootcamp has been created for digital and marketing professionals with an existing business presence on social media. Participants will require a basic understanding of the fundamentals of social media marketing and may be looking to start advertising or improve their current approach.
Attendees will learn how to utilise social media advertising to drive brand awareness, website traffic, lead generation and conversion. Alongside key practical elements such as campaign set up, content creation and measurement.
These hands-on workshops are designed to provide you with a toolbox of tactics that will enable you to launch and manage your own campaigns. We encourage interaction and discussions to allow participants to develop ideas that can be implemented when returning to their own work.
Course Fees: Designed to be flexible, you can pick between the different combinations of training days, to ensure you get the training you want and need.
1 day – £300 excl. VAT (any day)2 days – £550 excl. VAT3 days – £750 excl. VAT4 days – £900 excl. VAT5 days – £1,000 excl. VAT (Monday – Friday)
Option of a training passport
You can purchase a training passport for 5, 10, 15 or 20 days, which you can use over a 12 month periodYou (and/or other colleagues within your company) can use a number of these days to attend a “pick and mix” combination of training days from any of our boot camps that are held in LeicesterThe prices below are excl of VAT.
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“… the level of detail included was way beyond any other training we’d attended, and it really is training rather than a showcase selling their services. A real passion for the subject really comes through from the staff at Anicca…”
Jeremy Newman – Brammer
Call 0116 298 7482 to speak toAngie Longman, our People Development Director