Analytics Reporting and CRO

Anicca Digital’s own Head of Analytics, Ed Truman, shares the key features of Google Analytics 4 and the benefits they can offer businesses.

This week’s webinar from Anicca Digital is presented by Jayesh Mistry who will be talking on “How to use Psychology & User Bias Theory to Enhance the Performance of Your Website”. He will explain the way users behave on websites and the elements that will influence their decision making. The

Anicca’s last webinar of 2020 was a live audit of 2 real Analytics. Ann Stanley will review two live accounts to show the techniques we use for understanding: the status of a website the source of traffic how different users behave on your site whether the site converts i.e. if

Conversion research and user insight is critical for conversion rate optimisation (CRO) and improving website performance, however, getting meaningful data isn’t always easy. Ed Truman’s webinar presents practical insights and techniques based around using your existing web analytics to gather user insight. It also introduces other user insight tools to

Gurpreet Bassi, Head of Paid Search here at Anicca gave attendees of E-Commercial Conference 2017 a quick run through of Google AdWords remarketing in her workshop. If you would like to learn more about Google remarketing then check out the slides here.

This workshop was presented by Ed Truman at the Leicester Digital meet-up on the 7th August.

Anicca’s Digital Marketing Seminar – 18.05.18 Google Dash Boards

Ann Stanley presented a “Practical guide for using Data Studio (and Supermetrics) for report visualisation” at InOrbit 2018 conference in Slovnia. This covers the following sections: Getting started Purpose and objectives Metrics and Dimensions/Segments Data sources Demonstration of tools Introduction to Supermetrics Data Studio Simple editing functions Use of data