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LEICESTER DIGITAL LIVE

Agenda 2022

Leicester Digital Live Agenda 2022

We are running two streams of talks in adjacent rooms, to make it easy to switch between talks. We look forward to seeing you all there! Don’t worry if you miss anything, all talks will be recorded and available to watch on catch-up.

Time

Stream 1 – Innovation & Inspiration   

Talks from our guest speakers, household brands & the tech platforms

Stream 2 – Technology Showcase       

Our favourite suppliers will demo their software & show how it’s used with practical case studies

9:15-9:30

Take your seat and Introduction to the conference

Ann Stanley & Thom Shardlow, Anicca (event organiser & hosts)

9:30-10:00

Freddy Krueger’s Guide to Scary Good Reporting
Greg Gifford, Search Labs USA

10:00-10:30

Universal Analytics is Dead, Meet GA4
Ed Truman

10:30-11:00

Morning Break 

11:00-11:30

Searching for meaning in a social world

Lee Chambers, Essentialise Workplace Wellbeing 

11:30-12:00

Lessons to be learned from an unusual cyber-crime story
Steve McGowan, ATG (lead-sponsor)

12:00-12:30

Driving an innovation agenda that drives impact
Ollie Shayer, Boots

Lunch – Option 1

12:30-1:00

Lunch – Option 2

Lunch – Option 1

1:00-1:30

Lunch – Option 2

Practical SEO & Content Marketing –
How to use Ahrefs for SEO and more
Joshua Hardwick, Ahrefs (badge sponsor)

1:30-2.00

The power of voice, podcasting and social audio

Shane Monahan – Limor

Practical SEO & Content Marketing –
Yoast SEO; behind the bullets
Jono Alderson. Yoast

2:00-2:30

Fighting brains with marketing –
The art and science of banishing cognitive bias
Kenda Macdonald, Automation Ninjas

Advanced PPC & Analytics Techniques – 
Optimisation hacking with Marketing Automation
Ariel Sumeruk, Conversion Science
(Anicca’s South African Partner) 

2:30-3:00

How To Use A.I. In Your Digital Marketing Strategy
Martin Broadhurst, Broadhurst Digital

Break – Option 1

3:00-3:30

Break – Option 2

Practical SEO & Content Marketing –
Building topical authority, by leveraging user intent
Dixon Jones, Inlinks

3:30-4:00

Debranding: Stripping back your brand,
to stand out more

Thom Shardlow, Anicca

Advanced Cross-Channel Techniques (PPC, SEO & Social)
Integrating your search and social marketing strategies

Ann Stanley, Anicca 

4:00-4:30

The power of brand advocates
Callum McKeefery, Reviews.io  

4:30-5.00

#AskAnicca panel discussion with selected speakers – 
Conference close & relocate to the bar

*please note agenda is subject to change

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