*please note agenda is subject to change
Time
LEICESTER DIGITAL LIVE
Agenda 2022
Leicester Digital Live Agenda 2022
We are running two streams of talks in adjacent rooms, to make it easy to switch between talks. We look forward to seeing you all there! Don’t worry if you miss anything, all talks will be recorded and available to watch on catch-up.
9:15-9:30
Take your seat and Introduction to the conference
Ann Stanley & Thom Shardlow, Anicca (event organiser & hosts)
9:30-10:00
Freddy Krueger’s Guide to Scary Good Reporting
Greg Gifford, Search Labs USA
10:00-10:30
Universal Analytics is Dead, Meet GA4
Ed Truman
10:30-11:00
Morning Break
11:00-11:30
Searching for meaning in a social world
Lee Chambers, Essentialise Workplace Wellbeing
11:30-12:00
Lessons to be learned from an unusual cyber-crime story
Steve McGowan, ATG (lead-sponsor)
12:00-12:30
Driving an innovation agenda that drives impact
Ollie Shayer, Boots
Lunch – Option 1
12:30-1:00
Lunch – Option 2
Lunch – Option 1
1:00-1:30
Lunch – Option 2
Practical SEO & Content Marketing –
How to use Ahrefs for SEO and more
Joshua Hardwick, Ahrefs (badge sponsor)
1:30-2.00
The power of voice, podcasting and social audio
Shane Monahan – Limor
Practical SEO & Content Marketing –
Yoast SEO; behind the bullets
Jono Alderson. Yoast
2:00-2:30
Fighting brains with marketing –
The art and science of banishing cognitive bias
Kenda Macdonald, Automation Ninjas
Advanced PPC & Analytics Techniques –
Optimisation hacking with Marketing Automation
Ariel Sumeruk, Conversion Science
(Anicca’s South African Partner)
2:30-3:00
How To Use A.I. In Your Digital Marketing Strategy
Martin Broadhurst, Broadhurst Digital
Break – Option 1
3:00-3:30
Break – Option 2
Practical SEO & Content Marketing –
Building topical authority, by leveraging user intent
Dixon Jones, Inlinks
3:30-4:00
Debranding: Stripping back your brand,
to stand out more
Thom Shardlow, Anicca
Advanced Cross-Channel Techniques (PPC, SEO & Social)
Integrating your search and social marketing strategies
Ann Stanley, Anicca
4:00-4:30
The power of brand advocates
Callum McKeefery, Reviews.io
4:30-5.00
#AskAnicca panel discussion with selected speakers –
Conference close & relocate to the bar
