Leicester Digital Live 2023 boasts over 10 expert speakers covering a range of interesting talks and topics with actionable insights, on the exciting theme of AUTOMATION & INTEGRATION.
We will publish the agenda shortly. Slides from the speakers’ presentations will be added after the event.
We will also broadcast the recordings as a series of webinars.
Anicca Digital - Ann Stanley (Host)
Details of this presentation:
Staying ahead of technical innovations that can really mess with your marketing performance
Ann explains the technqiues used to win 3 categories at the UK Paid media awards, for the work carried out on Books2door.com, where we maximised paid social advertsing (using Meta) by using server-side tracking and the Meta conversion API. Ann also show how tracking in Meta Ads Manager differs to GA3 and GA4, and how revenue increased in direct and organic search, due to wrongly attributed tracking and assisted conversions.
Bio:
Ann is the Founder and CEO of Anicca Digital. Ann has worked in digital marketing since 2002. She is mainly responsible for digital marketing consultancy and training. As a result she is constantly striving to keep up to date and also likes to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc)
Broadhurst Digital - Martin Broadhurst
Details of this presentation:
How To Use A.I. In Your Digital Marketing Strategy
Are you curious about how you can use artificial intelligence (A.I.) in your digital marketing strategy? In this talk, we’ll explore how A.I. can be used to create content, personalise campaigns, and more.
Bio:
Anicca - Rachel Cryan
Details of this presentation:
How you can skyrocket your sales with TikTok shop
Bio:
Rachel is an account director at Anicca specialising in social media
Worderist.com - Hannah Smith
Details of this presentation:
Bio:
I offer creative content consultancy, content strategy, and training to agencies and inhouse teams.
Over a five and half year period at Distilled, I was part of the creative team which delivered over 14,000 pieces of linked coverage.
For close to three years, I led the creative and PR team at Verve Search. In that time I was responsible for launching more than 150 creative content pieces which generated over 8,250 pieces of linked coverage.
I offer consultancy, training, and ongoing support to develop teams, improve processes and deliver results.
Semrush - Fernando Angulo
Details of presentation: Ecommerce Trends 2023
Bio:
GYDA - Neil Collard
Details of this presentation:
The future of search in a world of generative AI
Bio:
InLinks - Dixon Jones
Details of this presentation:
What is InLinks and why is it different from the way other SEO tools work? How can you use the system to get ahead online?
InLinks was conceived after Google purchased MetaWeb (who owned Freebase). This is a long way round to say that all tools before this did not based their methodology on Knowledge Graphs. This mean the way InLinks makes SEO recommendations is a more modern approach. The talk will show you how Google uses Knowledge Graphs to understand content and how you can as well.InLinks was conceived after Google purchased MetaWeb (who owned Freebase). This is a long way round to say that all tools before this did not based their methodology on Knowledge Graphs. This mean the way InLinks makes SEO recommendations is a more modern approach.
The talk will show you how Google uses Knowledge Graphs to understand content and how you can as well.
Bio:
Similar.ai - Robin Allenson
Details of this presentation:
From Manual to Automated: SEO Success with Recipes
Discover how our intelligent SEO platform’s automation ingredients and recipes have driven remarkable rankings and traffic growth. Topics include automation, no-code SEO, keyword research, Google Search Console, ChatGPT, site maps, SERPs, faceted navigation, linking, and more.
Bio:
Interflora - Sandra Varley
Details of this presentation:
The Christmas countdown starts now – for integrated marketing campaigns!
Hear Sandra’s top tips for maximising the festive season with creative Email, Direct Mail and SMS automated and segmented consumer marketing campaigns.
Bio:
