Leicester Digital Live 2022 boasts over 15 expert speakers covering a range of interesting talks and topics with actionable insights that you can apply to your own marketing plan. We will publish the agenda shortly.Slides from the speakers’ presentations will be added after the event. We will also broadcast the recordings as a series of webinars.
How to benefit from integrating your search and social marketing strategies
Ann explains how to maximise your digital marketing by integrating strategies across multiple-channels and especially search and social.
Ann is the Founder and CEO of Anicca Digital. Ann has worked in digital marketing since 2002. She is mainly responsible for digital marketing consultancy and training. As a result she is constantly striving to keep up to date and also likes to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
Title – Debranding: Stripping back your brand, to stand out more
What is Debranding? and why are all the big brands doing it right now? Thom will discuss examples of the biggest “Debrands” you may or may not have noticed, as well as industry movements in Debranding, and finally the benefits and advantages to applying this to your own brand in a digital world.
Thom is an experienced Head of Strategy who is lucky enough to have worked with the biggest brands with a creative and outcome-driven approach.
From amplifying sales to engagement across all associated channels, Thom has 14+ years of demonstrated & proven results in planning, managing and executing brand strategy campaigns, monitoring the digital presence and goals from Social to AI, utilising appropriate data to form marketing plans and budgets for future campaigns, and building user-first experiences within multiple industries.
Title – Universal Analytics is Dead, Meet GA4
Your guide to migrating to Google Analytics 4, actions you need to take – when you should do it, and things you need to know about Google’s reincarnation of Google Analytics.
Ed Truman is head of Analytics & Conversion at Anicca Digital and has been involved with Analytics and Online marketing for over 10 years. Ed has helped hundreds of clients with website measurement and using data insights to better understand customer behaviour and report on the ROI of marketing efforts.
Specific services provided include conversion tracking and data insights, data analysis, data visualisation and reporting, and conversion rate optimisation.
Driving an innovation agenda that drives impact
A chance to hear how Boots is looking to drive an innovative approach with it’s closest media partners all in the service of driving results and connecting more closely with it’s consumers
How To Use A.I. In Your Digital Marketing Strategy
Are you curious about how you can use artificial intelligence (A.I.) in your digital marketing strategy? In this talk, we’ll explore how A.I. can be used to create content, personalise campaigns, and more.
Lee will be sharing elements of his entrepreneurial and life’s journey, the lessons he’s learned from his failures and struggles and how he’s used them to make an impact.
Building Topical Authority, by Leveraging User Intent
A blend of actionable ideas, combined with a deep SEO insight. You learn: How User Intent can become a key element of your SEO strategy How to build your own knowledge graphs (Don’t PANIC!) and much more!
The world is waking up to the power of voice, podcasting and social audio. The time is now to put your money where your mouth is
Shane will discuss the exploding audio and podcast markets, and why starting your own journey into the new voice economy as a brand or business is a need not a want.
Title – TBC
Callum is the founder of reviews.io. He is a true entrepreneur that has a passion for creating a sales and customer service cloud based software that helps businesses increase turnover and improve customer satisfaction.
Freddy Krueger’s Guide to Scary Good Reporting
Greg will show you how to create reports that clients will understand and be excited about – and happy, excited clients stay clients for a longer period of time.