Leicester Digital Live Conference 2022 - Speaker Bios & Topics - Anicca

Leicester Digital Live 2022 boasts over 15 expert speakers covering a range of interesting talks and topics with actionable insights that you can apply to your own marketing plan. We will publish the agenda shortly.
Slides from the speakers’ presentations will be added after the event.
We will also broadcast the recordings as a series of webinars.

Ahrefs - Joshua Hardwick

Details of this presentation:

How to use Ahrefs

Learn how to use Ahrefs to improve your SEO

Bio:

Joshua Hardwick is the Head of Content at Ahrefs. He’s been involved in SEO for 11 years and specialises in link building and outreach. Before working for Ahrefs, Joshua ran an SEO business providing link building and consultancy services.

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Anicca Digital - Ann Stanley (Host)

Details of this presentation:

How to benefit from integrating your search and social marketing strategies

Ann explains how to maximise your digital marketing by integrating strategies across multiple-channels and especially search and social.

Bio:

Ann is the Founder and CEO of Anicca Digital. Ann has worked in digital marketing since 2002. She is mainly responsible for digital marketing consultancy and training. As a result she is constantly striving to keep up to date and also likes to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).

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Anicca Digital - Thom Sharlow (Host)

Details of this presentation:

Title – Debranding: Stripping back your brand, to stand out more

What is Debranding? and why are all the big brands doing it right now? Thom will discuss examples of the biggest “Debrands” you may or may not have noticed, as well as industry movements in Debranding, and finally the benefits and advantages to applying this to your own brand in a digital world.

Bio:

Thom is an experienced Head of Strategy who is lucky enough to have worked with the biggest brands with a creative and outcome-driven approach.

From amplifying sales to engagement across all associated channels, Thom has 14+ years of demonstrated & proven results in planning, managing and executing brand strategy campaigns, monitoring the digital presence and goals from Social to AI, utilising appropriate data to form marketing plans and budgets for future campaigns, and building user-first experiences within multiple industries.

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Anicca Digital - Ed Truman

Details of this presentation:

Title – Universal Analytics is Dead, Meet GA4

Your guide to migrating to Google Analytics 4, actions you need to take – when you should do it, and things you need to know about Google’s reincarnation of Google Analytics.

Bio:

Ed Truman is head of Analytics & Conversion at Anicca Digital and has been involved with Analytics and Online marketing for over 10 years. Ed has helped hundreds of clients with website measurement and using data insights to better understand customer behaviour and report on the ROI of marketing efforts.

Specific services provided include conversion tracking and data insights, data analysis, data visualisation and reporting, and conversion rate optimisation.

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ATG IT - Steve McGowan

Details of this presentation:

TBC

A clickbait title with a serious story. Cybercrime shouldn’t exist, but sadly it does and it’s a massive business for the criminals. They’re making hundreds of millions from attacking SMEs like us every day. Join Steve as he looks at the cybercrime world in 2022 and how we can defend ourselves.

Bio:

Cyber Security Director at ATG, Steve works with creatives to protect them from cybercrime. After over 20 years in the industry including some time with an agency, he has helped startups to multinationals stay safe.

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Automation Ninjas - Kenda Macdonald

Details of this presentation:

Fighting brains with marketing – The art and science of banishing cognitive bias

The human brain does odd things. It is full of corruptions, or cognitive biases, and these little errors we all make on a daily basis are bad for your marketing. They damage your conversion rates, lose you customers and undermine your marketing efforts.

Bio:

Kenda Macdonald is a forensic psychology major and the founder of Automation Ninjas. She is an international keynote speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain. Her biggest bugbear is how “modern” marketing doesn’t take consumer behaviour into consideration. Her mission is to fix that. Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency.

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Boots - Ollie Shayer

Details of this presentation:

Driving an innovation agenda that drives impact

A chance to hear how Boots is looking to drive an innovative approach with it’s closest media partners all in the service of driving results and connecting more closely with it’s consumers

Bio:

I have been working in media for the last 18 years in FMCG, retail and pureplay e-commerce across the EU, US, LATAM and APAC regions. Currently, I am Omni-media director for Boots UK and ROI, with a focus on the implementation of an Omni-Channel, consumer-centric agenda – with responsibility for both our consumer media agenda and also our retail media group – Boots Media Group. I recently lead the eCommerce and Media transformation for ECCO and before that the delivery of global media strategies and activation for Booking.com. Highlights include in-housing all of the programmatic advertising, building a global agency network, and transforming brand marketing to a data-driven approach by masterminding a new integrated marketing process. Formerly I was Head of Media Planning at Diageo Western Europe and head of digital for Nestle UK and ROI.

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Broadhurst Digital - Martin Broadhurst

Details of this presentation:

How To Use A.I. In Your Digital Marketing Strategy

Are you curious about how you can use artificial intelligence (A.I.) in your digital marketing strategy? In this talk, we’ll explore how A.I. can be used to create content, personalise campaigns, and more.

Bio:

Martin Broadhurst is a digital sales and marketing consultant who specialises in A.I., automation and the digital customer experience. He is a CIM Marketing tutor and a self-proclaimed Kebab connoisseur. Martin has over a decade of experience working with clients in a variety of industries. He has focused on helping businesses harness the power of A.I. and automation to improve their sales and marketing performance.

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Conversion Science - Ariel Sumeruk

Details of this presentation:

Optimisation hacking with Marketing Automation

Describing several lightweight marketing automation approaches that enable achieving sophisticated marketing automation and increase campaign efficiency without a massive investment in systems and products.

Bio:

Ariel is the owner and managing director of Conversion Science, an SEM and analytics consultancy. Previously he was the MD and head of BI for a super affiliate specialising in paid search as well as a Google regional trainer. Ariel has been in the online space for 17 years and before that had a career as a Quant in Finance and a PhD in Physics.

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Essentialise Workplace Wellbeing - Lee Chambers

Details of this presentation:

Searching for meaning in a social world

Lee will be sharing elements of his entrepreneurial and life’s journey, the lessons he’s learned from his failures and struggles and how he’s used them to make an impact.

Bio:

Lee Chambers is a business psychologist and founder of Essentialise Workplace Wellbeing. After a diverse career, spanning a range of sectors from corporate finance to local government and building a video game business, he launched Essentialise in 2020. They support organisations in building wellbeing and inclusion strategies and deliver bespoke interventions and workshops. Lee has an interesting story to share and is the current Great British Entrepreneur of the Year for Service Industries.

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InLinks - Dixon Jones

Details of this presentation:

Building Topical Authority, by Leveraging User Intent

A blend of actionable ideas, combined with a deep SEO insight. You learn:
How User Intent can become a key element of your SEO strategy
How to build your own knowledge graphs (Don’t PANIC!)
and much more!

Bio:

Dixon Jones is a multi-award winning SEO Speaker and entrepreneur who has helped to build the Internet Marketing industry for over 20 years. He is currently an investor and CEO of Inlinks.net which is the first entity SEO toolset built from the ground up around its own Knowledge graphs and NLP algorithms. His book “Entity SEO” looks at how the search world has moved from a keyword approach to a topic and user intent mindset.

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Limor - Shane Monahan

Details of this presentation:

The world is waking up to the power of voice, podcasting and social audio. The time is now to put your money where your mouth is

Shane will discuss the exploding audio and podcast markets, and why starting your own journey into the new voice economy as a brand or business is a need not a want.

Bio:

Shane Monahan is a former professional rugby turned product designer and tech entrepreneur. He is the Founder and CEO of the social audio platform Limor. “What Instagram did for images and TikTok did for video, Limor does for voice & Podcasting.” Shane is a leading expert and thought leader in the field of the emerging industry of social audio and traditional podcasting.

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Reviews.io - Callum McKeefery

Details of this presentation:

Title – TBC

Bio:

Callum is the founder of reviews.io. He is a true entrepreneur that has a passion for creating a sales and customer service cloud based software that helps businesses increase turnover and improve customer satisfaction.

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Search Labs - Greg Gifford

Details of this presentation:

Freddy Krueger’s Guide to Scary Good Reporting

Greg will show you how to create reports that clients will understand and be excited about – and happy, excited clients stay clients for a longer period of time.

Bio:

Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He’s got over 19 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches. Greg graduated from Southern Methodist University with a BA in Cinema and Communications and has an obscure movie quote for just about any situation.

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Yoast - Jono Alderson

Details of this presentation:

Yoast SEO; behind the bullets

Yoast SEO is the most sophisticated technical SEO platform in the world, but it’s all hidden behind the scenes, and few go beyond scratching the surface.

Bio:

Jono is a digital strategist, marketing technologist and full-stack developer. He’s an expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation, growth, PHP, CSS and more. He’s worked with startups, agencies, and some of the world’s biggest brands to turbo-charge websites, implement growth strategies, prepare for the future, and win markets. At Yoast, he makes decisions that influence the organic visibility of over 12 million websites across WordPress, Shopify and other platforms & systems.

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