The Department of Education has set very strict eligibility criteria, to ensure that the learners that start the course can finish it and apply the skills to improve their career or apply their learnings to their business. 

Quick Eligibility Checklist:

• Age Requirement: Open to those aged 19–65, with an exception for self-employed individuals beyond this age range.
• UK Residency: Applicants must have resided in the UK for the last three years with valid Right to Work documentation. You will be required to show proof of ID during your online screening interview.
• Geographical Location: Specifically for those living or working in the East Midlands or East Anglia (see below). Applicants from other specified areas can pay to join or apply for other free courses in their region.
• Employment Criteria: Actively seeking a role in digital marketing, self-employed, or have the backing of your employer to cover the course fee.
• Must be able to watch the lessons live on the day of broadcast: Available to watch the live sessions for 16 weeks, dedicating about 10 hours weekly for study, including a full-day (9:30-4:30), on Tuesdays (September course) or Wednesdays (October course), plus 1 hour every Friday (9-10 am) and 3 extra Friday overflow-workshops (10 am-1 pm)
• Bootcamp History: Must not have attended another Skills Bootcamp within the last year.
• Screening Processes: You will need to attend a 30-minute online screening interview, to ensure that you are suitable and committed to completing the course. You will then take a short skills test to assess your current level of digital marketing knowledge.
• Data Protection Agreement: Willingness to provide personal details to Anicca Digital Ltd, maintained in strict compliance with GDPR, and shared with funding partners as necessary.
• Proof of Advancement: Must be prepared to complete weekly timesheet and feedback forms, following each lesson, and provide evidence of career progression or positive outcomes from the course, e.g. obtaining a new job, promotion or gaining new customers for your business.

Please check your eligibility criteria before completing the application form.

Our screening process

If you pass these qualification checks, you will be eligible to proceed to the next steps in our screening process:

• We invite you to a 30-minute online screening interview with our friendly team, to answer your questions and check your ID and right to work in the UK
• We will invite you to take a short online skills test, from the Digital Marketing Institute (DMI), which we use to benchmark your progress during the course (a pass mark of 20% is required)
• Before taking your diagnostic test, you may like to watch our “Beginners Guide to Digital Marketing”. This hour-long video will introduce you to some of the concepts and terminology that we use in digital marketing: Note, you will need to register to watch the recording of this webinar. 
• We send you a contract to sign outlining your commitments
• You attend a morning Induction and overview session on basic digital marketing techniques
• You have a 7-day cooling-off period, to ensure you are happy to start
• You join the first full-day online lesson live the following week and every week over 4 months. The first 3 months are for the core DMI lessons, the last month consists of 2 half-day workshops (morning and afternoon) covering a range of practical topics such as: writing for SEO, Facebook and paid social ads, Photoshop skills, GA4, practical PR, ChatGPT and practical prompting, etc
• You join the weekly Friday webinars (9-10am), with 3 extended overflow sessions up to 1pm (where the lesson is too long to fit into one day).

Your Next Move

If you tick all the boxes and are keen to advance your digital marketing expertise, we invite you to apply through the application form above, or via the county-specific page below.