23rd March 2020 by Sarah Ross
Keeping up with a changing digital landscape had never been more necessary. As a result of coronavirus (COVID-19), audience behaviour has dramatically altered within the space of a few days and marketers are having to keep up, while changing tactics.   At Anicca Digital, we embrace every...

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11th March 2020 by Jess Harvey
Due to continued growth here at Anicca, we are recruiting once again, this time for a Paid Media Account Manager. The Role The Paid Media Account Manager will be responsible for smooth and efficient delivery of the Pay-Per-Click (PPC) service. You will be responsible for liaising with clients to...

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19th November 2019 by Jess Harvey
Over the last two decades, the technical specialists at Anicca Digital have provided training for more than a thousand professionals and students, on all aspects of digital marketing. This has included a range of subjects, many of which are outlined below: • Search engine optimisation (SEO) •...

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29th October 2019 by Holly Kelly
In PPC there is a world of opportunity and data available, you just need to know where to look. When it comes to tools and resources there is usually a subscription fee involved and if you’re lucky you might benefit from a free trial. Over my years in the world of PPC, I have come...Read more...

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18th October 2019 by Ed Truman
Date: 7th November 2019 9.30-1.30 Location: Anicca Digital 1 Abbey Gate, Leicester LE4 0AA Join us for a morning of practical and diverse talks around the A10 Marketing Framework, put together by Ann Stanley, MD at Anicca Digital. Hear from specalists from the Anicca team about what tips and tricks...

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10th October 2019 by Jess Goodridge
Experts in e-commerce and digital marketing brought their knowledge to Leicester earlier this week for our annual Leicester Digital Live, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky, Microsoft and HubSpot were among the speakers...

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9th October 2019 by Jess Goodridge
Andraz Stalec, of Red Orbit, reminds us that, “Increasing amounts of users are staying on Google.” Assumption 1: Most loyal users come from direct traffic. We’ve long thought this was the case, but it’s more common today seeing channels like paid search, organic search and...

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9th October 2019 by Sarah Ross
Maddy Potts, Head of Digital at the University of Nottingham, wastes no time in encouraging us to ditch the ‘content is king’ mantra, before revealing the only source you need to tap into for content inspiration. Over the last few years we’ve all had it drummed into us that ‘content is...

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