In the rapidly evolving world of Generative AI, prompt engineering has become a critical skill for businesses seeking to maximise the potential of large language models, and their generative AI interfaces, such as ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity and even the up-and-coming DeepSeek. This guide explores advanced prompting techniques that can transform how…
Digital marketing can feel like a Halloween haul, brimming with tricks (challenges) and treats (rewards) – but how do you make sure your bucket is full of goodies? It’s all about mastering the right blend of strategy, creativity, and analytical thinking… and today, we’re here to share a few spellbinding tips to help you…
Google Shopping has many complex (and seemingly convoluted) features and potential listing formats. Since the expertise in terms of optimising Google product listings began as an SEO exercise, shifted over to PPC teams and then back to SEO again; it’s not hard to see why optimisation guidance has become so confusing. Before we learn…
Due to recent client wins and business growth, Anicca are looking for their next PR superstar to join the Owned & Earned team. Think you would make a great addition to the team? Read below to find out more about the role and how to apply. About the Role Anicca Digital is a multi-channel, digital…
Using Facebook Lead Generation Ads to Grow Your Business in 2024 Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to the good bit? Click the…
What happened in SEO in 2023 2023 has been a whirlwind for most SEO professionals. In a continually evolving industry, 2023 has seen multiple algorithm updates, new technologies, and numerous innovations. In this blog post, we will summarise the most noteworthy changes we’ve seen in the industry and also discuss what tips and SEO strategies…
In Google Ads, a whole host of different tools can help you manage your campaigns better. While some tools, like the Keyword Planner tool, are well-used and known by most PPC marketers, other valuable tools often fall through the cracks. Or are not used to their full potential. In this article, I will share…
If you are like the Anicca Digital team, you will use your downtime to scour the internet for the best Black Friday deals. Once a way of celebrating the holiday period after Thanksgiving in the USA, Black Friday became popular over the pond in 2010 when Amazon brought the phrase, and the bargains to…
PPC and SEO integration will allow you to enhance your performance and streamline your tasks. Both are both critical elements of any digital marketing campaign. However, very often they operate in silos. This can prove to be inefficient and you can miss out on crucial learnings to enhance the performance of each channel. When…
Key Takeaways from Leicester Digital Live 2023 – Anicca Digital’s Annual Digital Marketing Conference With 10 top-flight speakers and Winstanley House packed with some of the region’s best digital marketers, Leicester Digital Live 2023 (LDL23) has been a huge success. One of the day’s hot topics was AI, with Fernando Angulo from SEMRush, Martin Broadhurst…
