People Also Ask Goes 97% AI, Google Calls EU Search Its Worst Ever, and Cloudflare Turns on Googlebot
Search marketing news: People Also Ask answers hit 97% AI, Google calls its EU results the worst quality drop in 29 years.
How We Use AI to Improve Our SEO OfferingÂ
There has been A LOT of conversation around AI and SEO over the last couple of years, a lot of which has focused on what AI is doing to search itself, from AI Overviews and AI Mode through to the rise of Generative Engine Optimisation. That is a signifcant shift, and one we have spoken…
AI in Marketing & Management (1st Sep 26): Google’s Flagship Gap Widens as ChatGPT Ads Passes $1 Billion
Google’s Gemini Pro flagship delay widens as ChatGPT Ads passes $1 billion, Meta reportedly halts a second AI-driven layoff round, and Anicca AI & Insights turns one with the launch of Armadello Analytics & AI Insights.
Google Carves Europe Out of Site Reputation Penalties, the Spam Update Bites Harder Than Usual & goto Redirects Go Live
This week’s search marketing news: Google exempts the EEA from site reputation penalties, the August spam update bites hard, goto URLs go live.
Anicca’s spin-off, Anicca AI & Insights, celebrates its 1st birthday, with the launch of Armadello Analytics & AI Insights
We started building our AI apps in our spare time. Now, as Anicca AI & Insights celebrates its first birthday, we are launching Armadello Analytics & AI Insights. This is a look back at the last eighteen months, how we got here, what we are launching now, on our first birthday, and where we are…
This Week in AI in Marketing & Management (24th Aug 26)
Claude completes its reach across every device as xAI launches Grok Bot, plus OpenAI’s ChatGPT Ads reach Europe and new AI ad-disclosure laws.
August Spam Update Rolls Out, ChatGPT Ads Reach 31 European Markets, and AI Overviews Open in France at 52%
This week’s search marketing news: Google’s August spam update rolls out, ChatGPT ads reach 31 European markets, AI Overviews hit 52% in France.
This Week in AI in Marketing & Management (17th Aug 26)
Anthropic now watermarks Claude worldwide for the EU AI Act, Gemini 3.7 Flash races GPT-5.6 Sol on speed, and AI’s climate cost.
AI Impressions Reach Every Search Console, One in Seven ChatGPT Ads Misses Its Topic, and Meta Starts Building an Index
This week’s search marketing news: Search Console’s AI report reaches everyone, 1 in 7 ChatGPT ads lands off-topic, Meta starts crawling.
This Week in AI in Marketing & Management (10th Aug 26)
The machine-readable brand era arrives: Ally Financial’s AI search strategy, and Google Ads’ AI Max migration lands 1 September.
