19th April 2018 by Rajal Prajapat
Once upon a time, TV advertising was reserved to those with massive marketing budgets who could afford a slot on prime-time TV. In the past few years, Sky has revolutionised TV advertising through their AdSmart scheme and TV advertising is  now open to the masses including SMEs. This March, I had...

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6th April 2018 by George Price
Nowadays, businesses need to consider how best to utilise online marketing methods to reach prospective customers.  The reality is that for most people delving into the digital landscape of paid advertising, it can seem like a complicated and costly process. To address this issue, search engines...

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4th April 2018 by Neil Hannam
93% of all online experiences start with search engines. If you haven’t optimised your website, you will struggle to rank in search results. So, the big question is, how do you improve your positions and click through rate from search results pages? 1. Choose Relevant Keyphrases Before you can...

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3rd April 2018 by Neil Hannam
Why is content marketing important? As a fast growing and highly effective marketing channel, businesses that have adopted a strategic approach to content marketing have reaped the benefits by consistently producing content that entertains, informs, solves problems or persuades their audience....

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28th March 2018 by Holly Kelly
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind...Read...

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27th March 2018 by Neil Hannam
Yesterday Google took to their Webmaster Central blog and announced it was starting to roll out mobile first indexing after more than eighteen months of testing and experimentation. In short, where Google has previously crawled and indexed the desktop version of your website, it will now use the...

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26th March 2018 by Sian Morley
I recently attended the Digital Growth Conference and I was blown away by the keynote speaker Andrew Grill a practical futurist.   Andrew has previously managed six technology start-ups over a 12 year period and he uses this experience to enrich SMEs with ideas to drive growth.  So here are...

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21st March 2018 by James Dixon
After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed....

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