15th October 2018 by Elona Jetullahu
Let’s face it, social media has become the Holy Grail of marketing today. We live in a world where decisions are made by a swift swipe, a quick scroll or an impulsive click. The internet to many is a comfy hub to communicate with others, learn new things, look at memes… and vent about...

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12th October 2018 by Katie Smith
Social media influencers have become a valuable source for millions of brands trying to reach a new audience.  Businesses can utilise influential users on social media to promote their product, service or brand. With research showing that 72% of people made a fashion or beauty purchase after...

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4th October 2018 by Caroline Spence
Writing for social media can be daunting. With multiple platforms that touch different target audiences and potential customer bases, plus the real-time nature of networks such as Twitter, no one would blame you for sitting in front of a blank screen, thinking ‘what do I do now?’ Well,...

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1st October 2018 by Jess Harvey
Each year Anicca chooses a charity to raise money for, the team spend the year trying all different types of events and bake sales to raise money and awareness of the charity. This year Anicca chose to raise awareness for Dementia UK, a suggestion made by one of the team after a family member...

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1st October 2018 by Caroline Spence
We were delighted to be recognised by the East Midlands Chamber of Commerce in the Excellence in Customer Service category at their annual awards on Friday 21st September  2018. This award means a lot to us – as a service business, our relationships with our clients are everything. Without...

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24th September 2018 by Stefan Bercik
“We do not want to run a PPC campaign for brand keywords, because we’re already in the top position in organic search anyway. It’s just a waste of money.” – PPC Client.   This is the most common argument of companies that do not want to do branded PPC campaigns...

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18th September 2018 by Neil Hannam
According to Hubspot’s State of Inbound 2018 report, “55% of marketers say blog content creation is their top inbound marketing priority”. With content playing such an imperative role in digital marketing, (check out our top 12 reasons why content marketing is an important part of your...

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10th September 2018 by Brad Longman
In recent years Google has continued to push a greater emphasis on Structured Data (Schema) and as a result continues to support an ever-growing range of markups for various parts of a website. Essentially, schema is a way for you to highlight important information for your business, whether this...

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