Advanced AI Prompt Engineering Techniques for Marketing & Business
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Advanced AI Prompt Engineering Techniques for Marketing & Business

In the rapidly evolving world of Generative AI, prompt engineering has become a critical skill for businesses seeking to maximise the potential of large language models, and their generative AI interfaces, such as ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity and even the up-and-coming DeepSeek. This guide explores advanced prompting techniques that can transform how…

Google Shopping Optimisation: Free Product Listings
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Google Shopping Optimisation: Free Product Listings

  Google Shopping has many complex (and seemingly convoluted) features and potential listing formats. Since the expertise in terms of optimising Google product listings began as an SEO exercise, shifted over to PPC teams and then back to SEO again; it’s not hard to see why optimisation guidance has become so confusing. Before we learn…

Using Facebook Lead Generation Ads to Grow Your Business in 2024
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Using Facebook Lead Generation Ads to Grow Your Business in 2024

Using Facebook Lead Generation Ads to Grow Your Business in 2024   Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later…   Want to skip to the good bit? Click the…

Maximising PR and Link Building Strategies for Seasonal Success

Maximising PR and Link Building Strategies for Seasonal Success

  If you are like the Anicca Digital team, you will use your downtime to scour the internet for the best Black Friday deals. Once a way of celebrating the holiday period after Thanksgiving in the USA, Black Friday became popular over the pond in 2010 when Amazon brought the phrase, and the bargains to…

Key Takeaways from Leicester Digital Live 2023 –  Anicca Digital’s Annual Digital Marketing Conference

Key Takeaways from Leicester Digital Live 2023 –  Anicca Digital’s Annual Digital Marketing Conference

Key Takeaways from Leicester Digital Live 2023 –  Anicca Digital’s Annual Digital Marketing Conference  With 10 top-flight speakers and Winstanley House packed with some of the region’s best digital marketers, Leicester Digital Live 2023 (LDL23) has been a huge success.    One of the day’s hot topics was AI, with Fernando Angulo from SEMRush, Martin Broadhurst…