Pricing & rate card.

Clear, fair pricing based on the work involved, not a percentage of your ad spend. Here is a guide to our management fees, day rates and pre-paid support options.

How our fees work

You will be given a proposal for the set-up and monthly management of your project, based on the amount of work required. We do not charge a percentage of ad spend, because we do not want to be dis-incentivised from making savings; we want your account to be as effective as possible. Each year we benchmark our prices against industry-average agency day rates to stay competitive.

Management fees and day rates

These figures are from January 2025 and exclude VAT.

Days per month	Project work (1 to 6 months)	Retainer (6 to 12 month contract)	18+ month contract
2 to 5 days	£150/hour£1,125/day	£130/hour£975/day	£120/hour£900/day
6 to 10 days	£130/hour£975/day	£130/hour£975/day	£120/hour£900/day
11+ days	£120/hour£900/day	£120/hour£900/day	£120/hour£900/day

A levy of £250 per day applies to these rates if the work is consultancy carried out by one of our Strategists or any of our Directors.

Anicca Agility: ad hoc and pre-paid support

If you do not want to commit to an ongoing project, or only need a shorter amount of support, our Anicca Agility service of ad hoc and pre-paid hours is ideal. You decide how many hours to buy and use them as you need across a set period. The more hours you buy, the lower the rate and the longer you have to use them.

These prices exclude VAT and are paid in advance. The main benefit is priority: we can usually book your work in within 2 to 5 working days, or the same day for genuine emergencies, subject to fair use. Hours can be used across all our services, with a minimum of 4 hours per mini-project, and any unused hours are carried forward within the agreed period.

Package	4 hours, ad hoc & emergency	10 hours pre-paid	25 hours pre-paid	50 hours pre-paid
Hourly rate	£150/hour	£140/hour	£130/hour	£125/hour
Total contract	£600	£1,400	£3,250	£6,230
Use within	The same week	The same month	3 months	6 months

Invoicing, payment terms and third-party costs

Invoicing and payments

For most projects we invoice on the first day of the month for the work happening that month, with standard payment terms of 14 days. There are exceptions, such as short-term projects, training courses, projects with a specific payment schedule, and clients with a poor credit record, where we may require payment up front.

Ad spend

In most cases clients pay their ad spend directly to Google, Microsoft, Meta and so on. If you are a new advertiser or have difficulty setting up payments, we can pay on your behalf, invoicing one or three months in advance, and we charge a handling fee deducted from the budget. Advertising can only start once we have received your payment.

Third-party costs

We provide a quote and get your agreement for any additional third-party costs, such as extra paid advertising or creative. Bought-in materials, excluding ad spend, attract a small agency handling fee, included in any quote. Reasonable travel, accommodation and subsistence is recharged at cost. For more, please read our terms and conditions.