Leicester's strategic SEO agency - Delivering visibility and conversions for our clients

We start by carrying out an in-depth audit of your website, benchmarking your current organic performance against competitors and identifying how our SEO services can help your business increase your organic visibility. We then hold a consultation meeting with you to formulate an effective SEO strategy and action plan. We use a number of highly specialised tools to assess the technical aspects of your site, the keyword landscape, your current levels of visibility and to identify the areas where we feel organic visibility, traffic and conversions and can be increased most effectively. We’re also able to offer competitor insights to give you an understanding as to their levels of visibility, estimated organic traffic and ranking positions for keyphrase they are actively targeting.

Technical SEO is the foundation on which a successful SEO campaign is built. If your site cannot be effectively crawled and indexed by search engines, this can have a limiting effect on the rest of the campaign. Our aim is to identify and resolve key technical issues that can have a negative impact on the crawl efficiency or the user experience.

On-page aspects of SEO focus on every aspect of a web page that a user can see and this can influence organic rankings. Here, we are looking at researching the keyphrase environment around the products and services you provide and how we can optimise your site to give search engines a clear understanding as to the subject matter of your page, how it relates to specific target keyphrases and the wider topic matter whilst still delivering a great experience for users. Of course, this expands into supporting content and developing an exciting content marketing strategy to act as the blueprint for ongoing content development.

Off-page SEO is about building brand awareness and earning links from relevant high authority sites. Whilst link earning has earned itself a bad reputation due to the risk of penalisation if implemented in an unethical way, links can play a key role in developing organic visibility. Our ethical link earning approach encompasses the development of high quality content and using traditional PR techniques to amplify the reach and visibility of these pieces to key influencers in your industry.

As a completely transparent and open SEO agency, we provide detailed monthly reports to all SEO clients, so that they know exactly what is going on with their campaign. As standard, we hold quarterly face-to-face strategy meetings with our clients to ensure our service is in line with their current business objectives.