Based in the city of Leicester, since 2007, we pride ourselves on our technical knowledge and expertise across a full range of digital marketing channels, with all our teams trained and accredited by relevant bodies, including Google, Meta and Microsoft. With a mix of both B2B and B2C clients, we offer expertise across a huge variety of sectors. However, we specialise in 4 key areas:
With clients in sectors as diverse as manufacturing, health & medical, home & garden, fashion & retail, financial services, transport & logistics, we can field experts in a number of industries, to help you grow your business or meet your objectives.
2007 – Anicca is founded
2008 to 2010
We made a lot of changes that really allowed us to accelerate our growth:
2016• In 2016, Anicca received multiple awards and recognitions, including finalist positions at three UK Search Awards, two Google Premier Partner awards, and being shortlisted for the Online Retail Awards 2016 for one of our PR and PPC campaigns.• We were also awarded Google Premier Partner status for our expertise in search, mobile, display, and shopping advertising.• We were handpicked by Google to participate in its prestigious Elevator Programme, which provides support for high-growth companies.• Our CEO, Ann Stanley, won the Business Woman of the Year award at the Leicestershire Women in Business Awards and was also invited to speak at SMX Advanced in Seattle, after six years of speaking at SMX London.• Angie Longman joined us as head of client services, and went on to become Operations director, joining Caroline Spence, Darren Wynn and Ann Stanley on the board
2017• Anicca experienced significant growth, having doubled our revenue between 2015 and 2017, and started working with a lot of larger clients.• We celebrated our 10th anniversary, hosting a summer party for all our staff and their families.• We purchased our own office, providing us with plenty of room to expand and grow our business.• Our outstanding work and expertise were recognised in multiple awards ceremonies, including being finalists in three categories in the UK Search Awards and three CIM awards, including Marketer of the Year.• Our CEO, Ann Stanley, graduated from the Goldman Sachs 10,000 Small Businesses programme, reflecting our commitment to ongoing education and professional development.
2018• Anicca was recognised for Excellence in Customer Service, winning the Leicestershire Business Awards (East Midlands Chamber of Commerce).• We were finalists in the UK Agency Awards for Best Integrated Campaign, showcasing our ability to deliver outstanding results across multiple channels.• Our innovative use of Instagram was recognised by The Drum Social Buzz Awards, where we were finalists for Best Use of Instagram.• We were also finalists in The Drum B2B Awards, reflecting our expertise in the B2B marketing space.• Our CEO, Ann Stanley, wrote and published the A10 Framework, a comprehensive marketing guide designed to help businesses with their multi-channel campaigns.• Anicca moved into a brand new, refurbished office building in the heart of Leicester next to the River Soar, providing us with a modern and spacious workspace to better serve our clients.
2019• We won three awards at the prestigious Drum Search Awards – Best Use Of Data or Insights, Best B2B Campaign and the Grand Prix Award• We were nominated for four awards in the UK Biddable Media Awards• However, the impact of Brexit was not good in the summer of 2019, and with growing competition, it was a relatively quiet year
2020 – The devastation of Covid
2021 – our best year ever!
At the start of 2021, we embarked on a team restructuring and welcomed new talent into our organisation. We successfully recruited several senior staff members, who played crucial roles in our growth:
Our best year ever!
As we approached 2022 and our 15th birthday, we were looking forward to some ambitious growth plans and an exciting year.
2022 – a year of two halves
2023 – so far!
Company number: 10834687
In 2017, we created a group company structure to allow us to diversify and set-up new companies to offer new or complementary services. The holding company is Anicca Group Ltd. This is owned and run by our directors, Ann Stanley and Darren Wynn.
Company number: 10855341
Anicca Ventures Ltd has been set-up as a vehicle for us to create joint ventures with other companies, on an equity-share basis. Our first joint venture is with Glasses Frames and Lenses, where we provide the digital marketing expertise and the original founder (Tina Mason) is providing the product expertise. Darren and Ann are responsible for running Anicca Ventures Ltd.
Company Number: 06984338
Anicca Digital is our original digital marketing company. The three directors have the following roles:
Company number: 10725580
We have also set-up Leicester Digital Ltd, for running future events and conferences.
The word Anicca is central to Buddhist teaching: the idea that all things are impermanent, i.e. everything changes.
We believe that your website and digital marketing will also be constantly changing, so Anicca is here to advice you and provide the technical and marketing expertise to keep up to date and ahead of your competitors.
Get in touch.Let’s talk.
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Anicca Digital 1 Abbey Gate LeicesterLE4 0AA