About us

Anicca is an independent digital marketing agency, providing integrated marketing services to some of the UK’s best-known and well-loved brands.

Based in the city of Leicester, we pride ourselves on our technical knowledge and expertise within our service areas, with all our teams trained and accredited by relevant bodies, including Google, Facebook Blueprint and Twitter Flight School.

With a 50/50 split between B2B and B2C clients, we offer expertise across a huge variety of sectors, specialising in e-commerce marketing for retailers and lead generation for global B2B companies.

With clients in sectors as diverse as manufacturing, health & medical, home & garden, fashion & retail, financial services, transport & logistics, we can field experts in a number of industries.

Experts in our own field, Anicca team members are regularly called upon to speak at a range of digital conferences including SMX, PPC HeroConf, BrightonSEO and our own digital marketing conference, Leicester Digital Live (previously named E-Commercial Conference, which we founded and have run since 2015).

From a range of backgrounds, our team consists of people with both in-house and agency experience. Backgrounds include journalism, marketers, scientists, creatives and even bakers and HGV drivers! We pride ourselves on having plenty of real-life experience and being able to talk to clients with varying degrees of digital expertise and knowledge.

We are ambitious for ourselves and for our clients. The agency has grown rapidly in the past five years, with revenue growth at over 100%, and we are targeted to double in size again over the next three years.

Company structure

Anicca Group Ltd

Company number: 10834687

In 2017, we created a group company structure to allow us to diversify and set-up new companies to offer new or complementary services. The holding company is Anicca Group Ltd.  This is owned and run by our directors, Ann Stanley, Darren Wynn  and Caroline Spence.

Anicca Digital Ltd

Company Number: 06984338

Anicca Digital is our original digital marketing company. The three directors have the following roles:

• Ann Stanley (aka Ann Simmonds) – Ann is our MD, she is the founder and majority shareholder. Ann’s role is mainly consultancy, training and business development, specialising in search, paid media and e-commerce marketing
• Darren Wynn – Darren joined Anicca in 2010. Darren started his career at Anicca in the PPC team, where he progressed to head of the department. Darren is now Operations Director and responsible for finance and internal running of the technical teams
• Caroline Spence – Caroline joined Anicca in 2014 having spent many years working in senior roles within global PR agencies. Caroline is now Client Development Director and key account manager for our biggest clients

Anicca Ventures Ltd

Company number: 10855341

Anicca Ventures Ltd has been set-up as a vehicle for us to create joint ventures with other companies, on an equity-share basis. Our first joint venture is with Glasses Frames and Lenses, where we provide the digital marketing expertise and the original founder (Tina Mason) is providing the product expertise. Darren and Ann are responsible for running Anicca Ventures Ltd.

Leicester Digital Ltd

Company number: 10725580

We have also set-up Leicester Digital Ltd, for running future events and conferences.