About us

Anicca is a 30-strong independent digital marketing agency, providing integrated marketing services to some of the UK’s best-known and well-loved brands.

Based in the city of Leicester, we pride ourselves on our technical knowledge and expertise within our service areas, with all our account teams trained and accredited by relevant bodies including Google, Facebook Blueprint and Twitter Flight School.

With a 50/50 split between B2B and B2C brands, we offer expertise across a variety of sectors, specialising in ecommerce marketing for retailers and lead generation for global B2B companies.

With clients in sectors as diverse as Home & Garden, Fashion & Retail, Financial Services, Transport & Logistics, we can field experts in a number of industries.

Experts in our own field, Anicca team members are regularly called upon to speak at a range of digital conferences including SMX, PPC HeroConf, SASCon and our own E-Commercial Conference (which we founded and have run since 2015).

From a range of backgrounds, our team consists of people with both inhouse and agency experience. Backgrounds include journalism, marketers, scientists and even bakers and HGV drivers! We pride ourselves on having experience IRL (In Real Life) and being able to talk to clients with varying degrees of digital expertise and knowledge.

We are ambitious for ourselves and for our clients. The agency has grown rapidly in the past three years, with revenue growth at over 100%, and we are targeted to double in size again over the next three years.

Company structure

Anicca Group Ltd

Company number: 10834687

In 2017, we created a group company structure to allow us to diversify and set-up new companies to offer new or complementary services. The holding company is Anicca Group Ltd.  This is owned and run by our four directors, Ann Stanley, Darren Wynn,  Caroline Spence and Angie Longman.

Anicca Digital Ltd

Company Number: 06984338

Anicca Digital is our original digital marketing company. The four directors have the following roles:

• Ann Stanley (aka Ann Simmonds) – Ann is our MD, she is the founder and majority shareholder. Ann’s role is mainly consultancy, training and business development, specialising in search, paid media and ecommerce marketing
• Darren Wynn – Darren joined Anicca in 2010. Darren started his career in Anicca in the PPC team, where he progressed to head of department. Darren is now Operations Director and responsible for finance and internal running of the technical teams
• Caroline Spence – Caroline joined Anicca in 2014 having spent many years working in senior roles within global PR agencies. Caroline is now Client Development Director and key account manager for our biggest clients
• Angie Longman – Angie joined Anicca in 2016, having worked in senior management roles in other agencies. Angie is our People Development Director and is responsible for training and development of our team.

Anicca Academy Ltd

Company number: 09216544

Anicca Academy Ltd was set-up to manage our training courses and to develop and run our new digital marketing apprenticeship (although the creation and presentation of the course materials will be carried out by the technical staff of Anicca Digital). Angie and Ann are responsible for running Anicca Academy Ltd.

Anicca Ventures Ltd

Company number: 10855341

Anicca Ventures Ltd has been set-up as a vehicle for us to create joint ventures with other companies, on an equity-share basis. Our first joint venture is with Glasses Frames and Lenses Online, where we provide the digital marketing expertise and the original founder (Tina Mason) is providing the product expertise. Darren and Ann are responsible for running Anicca Ventures Ltd.

Leicester Digital Ltd

Company number: 10725580

We have also set-up Leicester Digital Ltd, for running future events and conferences.