About us

Learn how Anicca Digital, winner of the UK Large Paid Media Agency 2023, has provided integrated digital marketing services for over 16 years!

Based in the city of Leicester, since 2007, we pride ourselves on our technical knowledge and expertise across a full range of digital marketing channels, with all our teams trained and accredited by relevant bodies, including Google, Meta and Microsoft. With a mix of both B2B and B2C clients, we offer expertise across a huge variety of sectors. However, we specialise in 4 key areas:


  1. Ecommerce marketing for product manufacturers and both B2C and B2B brands
  2. Lead generation for software, STEM and other B2B companies
  3. Working with Universities and other training providers to help with learner recruitment for Skills bootcamps, professional courses, and undergrad/postgrad qualifications
  4. Providing services, training and destination marketing to local government and other non-profits.

With clients in sectors as diverse as manufacturing, health & medical, home & garden, fashion & retail, financial services, transport & logistics, we can field experts in a number of industries, to help you grow your business or meet your objectives.

Anicca's history and accolades

Company structure

Anicca Group Ltd

Company number: 10834687

In 2017, we created a group company structure to allow us to diversify and set-up new companies to offer new or complementary services. The holding company is Anicca Group Ltd. This is owned and run by our directors, Ann Stanley and Darren Wynn.


Anicca Ventures Ltd

Company number: 10855341

Anicca Ventures Ltd has been set-up as a vehicle for us to create joint ventures with other companies, on an equity-share basis. Our first joint venture is with Glasses Frames and Lenses, where we provide the digital marketing expertise and the original founder (Tina Mason) is providing the product expertise. Darren and Ann are responsible for running Anicca Ventures Ltd.

Anicca Digital Ltd

Company Number: 06984338

Anicca Digital is our original digital marketing company. The three directors have the following roles:

  • Ann Stanley (aka Ann Simmonds) – Ann is our MD, she is the founder and majority shareholder. Ann’s role is mainly consultancy, training and business development, specialising in search, paid media and e-commerce marketing
  • Darren Wynn – Darren joined Anicca in 2010. Darren started his career at Anicca in the PPC team, where he progressed to head of the department. Darren is now Operations Director and responsible for finance and internal running of the technical teams


Leicester Digital Ltd

Company number: 10725580

We have also set-up Leicester Digital Ltd, for running future events and conferences.

What does Anicca mean?

The word Anicca is central to Buddhist teaching: the idea that all things are impermanent,
i.e. everything changes.  


We believe that your website and digital marketing will also be constantly changing, so Anicca is here to advice you and provide the technical and marketing expertise to keep up to date and ahead of your competitors.

In Safe Hands

Tech Stack

Technology Partners

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