We are looking for an ambitious Paid Media Account Manager. Here at Anicca Digital our Paid Media team are passionate about what they do and strive to drive exceptional results for our clients. We are looking for someone that shares the same passion.
You will join our award-winning team in a hybrid capacity, with in office time based in our office in Leicester. You will be required to attend the office once per week, but are welcome to work from the office whenever wanted or needed.
The Role
The Paid Media Account Manager will be responsible for the smooth and efficient delivery of our clients’ PPC and Paid Social Media campaigns. You will be intrigued and led by the data, to help your clients meet their objectives and KPIs. Accuracy is important for us, and as a result you will have a keen eye for detail.
The role is all about the hands on delivery of client campaigns. From ideation, to set up, management and reporting. You will work across B2B and B2C clients delivering lead generation, awareness and eCommerce strategies.
You will have a minimum of 2 years experience running ads on the following two networks:
Experience in the below platforms is also beneficial:
- LinkedIn Ads
- Microsoft Ads
- Amazon
- Tik Tok Ads
- Pinterest Ads
- X (Twitter) Ads
- Affiliate networks
- Looker Studio (Data Studio)
As part of the Paid Media team you will also collaborate with our Creative, SEO, Content, Digital PR teams to deliver cross-channel strategies for our clients.
Responsibilities
- You will be directly responsible for the day-to-day management, optimisation, and strategy across a portfolio of clients
- Plan, implement and deliver campaigns across paid media channels, including the creation of detailed campaign plans
- You will be familiar with tracking capabilities within each of the platforms, and will be comfortable in ascertaining if the tracking is correctly reporting
- You will have experience managing eCommerce campaigns and the use of product catalogues
- You will be able to advise and feedback on creative requirements to ensure the success of your campaigns across the networks
- It will be your responsibility to optimise client accounts on a day-to-day basis to deliver on those clients objectives and KPIs
- You will be proactive in driving innovation and growth for your client portfolios, and continuously look for and report back on potential opportunities for each client
- You will be responsible for liaising with and reporting to clients on their campaign’s performance against their KPIs, as well as the management of their budgets
- You’ll stay on top of new features and trends within paid media and wider digital marketing to ensure you are driving cutting edge campaigns for your clients
- As part of the role thought-leadership is expected and time to time you will be asked to support in our blog and webinar program
- You may be required to deliver external training to course delegates or clients
Benefits
- £28,000-£35,000 depending on experience
- Career progression plans
- Continue your education with free training and qualifications
- 33 days holiday (including bank holidays and your birthday)
- We are all about prioritising our employee’s wellbeing and these are some of the benefits you can expect:
- External & internal mental health support program
- Flexible working hours
- Work from home or office (just 4 days required per month in the office)
- Options for part-time and flexible working, including core working hours between 10-4
- Incentive scheme for bonuses
- Office lunches
- Attend industry events and conferences
- Social events and team get togethers each month
Requirements
- You will have a minimum of 2 years hands-on experience delivering paid media campaigns either in-house or agency based
- You will be able to show a proven track record for client success and account improvements across channels
- You will have a strong understanding of Paid social, with in depth knowledge of Meta Ads, and at least awareness of LinkedIn or TikTok Ads.
- You will have a strong understanding of Paid search and shopping ads within Google Ads. Experience with display and video is beneficial
- You will have high proficiency in launching and optimising client campaigns
- You will be able to monitor and track budgets and adjust bids to achieve better results for your clients
- You will be able to track KPIs and assess performance and identify areas for tweaking to further results
- You will be have excellent verbal and written English in order to develop effective copy for ads
- You will be a clear and confident communicator, with experience in developing and presenting strategies and results to clients and internal stakeholders
- You will have a strong understanding and capability to run reports and analyse data, and will be comfortable in using Google Analytics (GA4) and Google Looker Studio (formerly Data Studio) to support you in doing this
Applying for the role
If this role sounds like your next career move then please send your CV through to [email protected]
