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Apply now for grant-funded skills bootcamps in digital marketing,
for learners & employers based in Norfolk & Suffolk

Anicca Academy is excited to launch its next 16-week funded Skills Bootcamp in Digital Marketing, starting in July 2024 for learners and employers in Norfolk & Suffolk, leading to a Level 5 qualification from the Digital Marketing Institute (DMI).

 

Proven track record with 700 learners enrolled since January 2022:

Anicca Academy is the Training Division of Anicca Digital, a renowned digital marketing agency that has provided digital marketing services and client training for over 17 years.

Since January 2022, Anicca Academy has delivered 19 bootcamps and enrolled 700 learners based in the East Midlands, East Anglia and Liverpool City, to boost their career or business with new skills in digital marketing.

You can check out our credentials on Companies House or the Government’s Register of Training Providers, by using our registration number UKPRN: 10054420.

 

Practical skills in essential digital marketing channels:

Our Skills BootCamp in digital marketing is based on the syllabus and content from the DMI Level 5 Professional Diploma in Digital Marketing. The 10 modules cover the theory and practical skills required across a wide range of digital marketing channels, with a whole day dedicated to each of these topics:

  1. Introduction to Digital Marketing
  2. Social Media Marketing
  3. Content Marketing
  4. Paid Media and Display Advertising
  5. Measurement and Analytics
  6. Email Marketing
  7. Search Engine Optimisation
  8. Web Optimisation
  9. Developing Your Marketing Strategy
  10. Professional Skills

 

Inclusive learning leading to a Level 5 qualification from the Digital Marketing Institute (DMI): 

No matter your current expertise, our 16-week bootcamp is designed to guide you through the core digital marketing activities, developing new skills that will enhance your career prospects or help your business grow. 

Anicca’s bootcamp stands out as the only Level 5 Skills Bootcamp in Digital Marketing in the UK, as we offer the option of taking the Digital Marketing Institute (DMI) Qualification – Professional Diploma in Digital Marketing.

 

Skills and career support for all types of learners:

On completion of the 16-week course, all job-seekers are guaranteed a job interview. 
We also provide self-employed and employer-supported learners with business or career support, including completing an Action Plan, to help learners apply their learning to grow their business, and/or enhance their career.


Grant-funded places:
 

Job-seekers and self-employed get the course for free, whereas employers that support their staff, pay a small contribution of 10-30% towards the course fee – see more details below.


We are now taking applications for our next course starting in July 2024, with 2 further courses starting over the summer

Skills Bootcamps are based on location, and we are recruiting now for learners who live or work in several areas:

We are also recruiting for Skills Bootcamps in the areas below:

Greater Lincolnshire and Rutland

Leicestershire

Nottinghamshire and Derbyshire (awaiting confirmation of Summer start date)

 
 

What to expect during Anicca’s 16-week Skills Bootcamp


Course content and modules

Anicca’s bootcamp is designed to deliver over 100 hours of guided learning hours (GLH’s) over 16 weeks, including live online lessons, webinars, practical workshops, and access to Anicca’s extensive digital marketing resources. This includes:

  • Half-day induction at the start of the course (Wednesday).
  • 10 core lessons covering the DMI modules – the weekly lessons are taught live every Wednesday and streamed online. These interactive classes run from 9:30-5:00 with breaks and must be watched live. 
    Note: Three of the lessons are too long to run in one day – so we have split the course with the final 3 hours of the session being taught on the Friday morning of the same week (10:00am – 1:00pm) – after the webinar.
  • 1-hour live webinars every Friday.
  • In the fourth and final month, we run up to 8 half-day practical workshops (2-3 hours), taught live on either Wednesday morning or afternoon. These practical workshops are on subjects like Google Analytics (GA4), use of Canva, ChatGPT, writing a press release, writing for SEO, and setting up paid ads etc.
  • In total, you have to attend 100 GLH’s with around 20 hours of optional webinars and workshops. Of these, at least 80 hours have to be watched live on the day of broadcast.

 

Additional resources:

  • The lessons are taught by Anicca’s technical team, i.e. practising agency professionals, with a wealth of industry experience. They can share this experience, show you live examples and demonstrate the tools and techniques we use when managing our client’s campaigns.
  • The video recordings can also be watched later, for example, to help you revise for your exams, or if you are sick or on holiday.
  • Learners can also access our learning portal with over 300 PowerPoint slides, student handbooks, videos and around 80 practical activities.
  • Ongoing communication and support is via our Slack and WhatsApp groups, enabling communications with other learners and the trainers.

 

Help for job-seekers 

  • If you are a job-seeker, you are GUARANTEED AN INTERVIEW for a job or apprenticeship, as part of this programme. This is particularly useful for learners that are unemployed, recent graduates, or working part-time and want to switch careers.
  • Our Employer Liaison Officers (ELO’s) will help individual learners to get ready to apply for jobs with CV and interview preparation, and they will proactively look for jobs for you.
  • This includes optional and practical “Recruitment-ready workshops” designed to help you develop your CV, and interview techniques.
  • We periodically organise workshops from local Universities and colleges on education and apprenticeship opportunities.

 

Help for self-employed and employed learners

We also provide Action planning workshops to help you grow your business, expand your current role, find a new position, or get a new job, with your current employer.

 

At the end of the course – DMI exams and certification 

You can attend our 1-day of guided exam revision, once you have completed the 10 days of core lessons, and the extra workshops. 

You will then need to provide evidence of “positive outcomes”, ie. a job interview or your Action plan.  Then you will get:

  • An Anicca’s certificate of attendance
  • 6 months membership to the DMI and access to their free resources, plus a free exam voucher to take your Level 5 DMI qualification. This is an independently verified multiple-choice exam that you take online.
  • Guidance on how to take additional exams like the Google Analytics or Google Ads certifications
  • Option for further study and to take an additional qualification, for example with the Chartered Institute of Marketing in conjunction with one of our partners (there will be an additional charge for this).

 

Working with Employers

We want to hear from any employers that have staff that would benefit from the course, or that may be interested in offering our learners a job interview or career opportunity.

You can find out more about our free trainee placement and recruitment service for employers.

 

Further details on grants, funding and payments

The funding is from the Department of Education (DfE); as part of the Lifetime Skills Guarantee and Plan for Jobs.  

Individual learners get the course for free, but employers supporting their staff on the course will get a 70-90% grant. Here is a breakdown of the details for the 3 different types of learners:


a) Job-seekers i.e. learners looking for a job or an apprenticeship – Free place

Job-seekers and career switchers get a FREE place, as they will receive 100% grant funding for the course and the cost of the DMI exam.

This includes the following groups:

  • Unemployed
  • Recent graduates
  • Working part-time or on zero-hours contracts
  • Recently lost employment or income
  • Want to return to work following redundancy, health issues, childcare etc.
  • Working full-time in a job that has no career prospects, or where the employer would not support the course (career-switcher).

However, you must be able to start work as soon as the course is complete and provide evidence of any interviews or job offers, either organised by yourself, or by our Employment Liaison Officers (ELO’s), as part of our obligation to provide a guaranteed job interview to all job-seekers.
Note:
There are other eligibility criteria that apply, these are outlined in the section below.

b) Self-employed learners or sole traders – Free place

Self-employed learners can also join the programme for FREE. However, you will need to complete an Action Plan and provide evidence of how you have applied your learnings to grow your business.

c) Employer-supported learners – Employers contribute 10-30%*
Depending on the company size, employers are required to contribute 10-30% towards the cost of the Skills Bootcamp, in order for their staff to attend the course. Below are the details for both learners and their employers:

  • Information for Learners who are currently employed and supported by their employer
    Employees that wish to improve their career and prospects within their current company, will need to get permission from their manager to participate in the course. This is because their employer must pay a contribution towards the cost of the training and will be required to sign a contract agreeing to the terms of the grant (see below).
  • Information for employers, who have staff they want to train
    Employers will receive up to a 90% grant towards the cost of the course and the DMI exam. Their contribution depends on your location and number of employees:

Greater Norfolk & SuffolkSME businesses with less than 250 employees only pay 10% contribution (£300 +VAT)

Larger Norfolk & Suffolk businesses, with more than 250 employees, pay 30% contribution (£900 +VAT)

 

Terms of receiving the grant – for employers

  • Before the learner starts the course, employers will be asked to attend a 1-2-1 call with one of our Employer Liaison Officers (ELO’s) who will explain the details of the course and the terms of the grant
  • They will need to sign a contract agreeing to the terms of the grant and your contribution (we will invoice you)
  • Employers must allow the employee to have 8-10 hours off per week to watch sessions live, for the 16 weeks duration of the course:
    • 1-day per week to watch the main lesson live – for this course this is all day on Wednesdays (9:30am – 5:00pm, with an hour for lunch). Note: there are 3 modules that are too long to complete in one day, so they are split with an additional 3-hour session on the Friday morning.
    • 1 -hour each week to watch the live webinars every Friday mornings (9:00-10:00am).
    • Learners may also request extra time to complete supplementary study or apply their learnings to their job.
  • On successful completion of the course, employers must agree to consider or reward the learner with “career progression”, such as a promotion or pay rise.
  • Employers are also encouraged to join one of our ELO’s on a call to help them complete an Organisation Skills Analysis form and/or Business Plan. In some regions this is a compulsory element of receiving the grant.

What is different about the Anicca Digital Skills Bootcamp?

Our established Anicca Academy Skills Bootcamp is the only digital marketing qualification delivered by practising agency professionals. It is a premium programme designed to give learners the theoretical and practical skills required to set up and manage in-house digital marketing campaigns.

Practical and theoretical training

The DMI course marries theory and practical skills to provide with a solid base from which to build your career.

Comprehensive Level 5 training course

Our course has over 100 Guided Learning Hours (approximately 1 day per week x 16 weeks) and leads to a Level 5 qualification from the DMI.

Learn from industry experts

Students also learn the intangibles from industry experts who provide tips on soft skills and personal experiences to better understand the demands of the industry.

Supported learning
We support students with a plethora of slides, exercises, videos, and activities to support development and self-study. We also have a Slack and WhatsApp community, where we provide information about the course and answer all your questions.

Certifications and exams

You will get a Certificate of Attendance and an opportunity to take the Digital Marketing Institute (DMI) level 5 qualification i.e. “The Certified Digital Marketing Professional” – this is a Scottish Qualifications Authority (SQA) accredited qualification.

Guaranteed Interview for Job-seekers
Our ELO’s, will work with you to help you with CV preparation and understand your career aspirations. We then identify and post jobs on our Slack group on a daily basis, and act as a match-maker service with local employers to ensure that all unemployed learners get a guaranteed interview.

Course content & DMI modules

The Introduction to Digital Marketing module enables you to harness the power of digital marketing as a core driver of the marketing strategy for your organisation. You will understand the foundation principles of digital marketing and be able to distinguish how it differs from traditional marketing.

 

This module will also introduce you to the Digital Marketing Institute (DMI) methodology, an iterative framework that outlines the foundation tenets of digital marketing and the visual scheme that provides the basis for implementation of the different channels.

 

Digital marketing channels include:

  • Search engine optimisation
  • Web analytic
  • Pay-per-click marketing
  • Email marketing
  • Social media marketing
  • Digital display advertising
  • Online video marketing

 

This opening module on our professional Anicca Academy programme explains and demonstrates the power of the internet and how to harness these changes as the relationship between organisations and customers define the way we live. We will be showing how you can apply digital concepts across the marketing function in any business.

This module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media. This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn and YouTube, as well as learning about the new emergent social platforms.

 

The Social Media Marketing module also explores how to implement social advertising features to build and sustain relationships with customers. You will appreciate the challenges of implementing an effective social media strategy for your business, with a focus on the importance of listening as the critical starting point. You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spend against baseline expectations. Lastly, you will be aware of privacy and data protection issues associated with social media marketing.

 

Topics include:

 

  • Key social media concepts
  • Social media goals
  • Setting goals and priorities
  • Facebook
  • Twitter
  • LinkedIn
  • New social challenges
  • Apps and plug-ins
  • KPI measures
  • Reporting

The Search Engine Optimisation (SEO) module examines the various tactics for enhancing your website’s position and rankings within search engines.

 

The module covers the key concepts and terminology used within the field of SEO and equips marketing professionals with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. You will learn about the range of specialist tools that are available to help common search engines find, view and rate websites. With this in mind, you will learn about on-page optimisation techniques and understand the process of effective keyword research and selection.

The content marketing module will enable you to develop the knowledge and skills to plan and
execute a content marketing strategy in a persona-orientated, data-driven way informed by your
business objectives, aligned with a buyer journey and fits an overall marketing strategy.

 

By the end of this module, you will understand the fundamentals of content marketing concepts and
strategy. You will be understand how to conduct content research to find opportunities in order to
develop clear and actionable objectives for a digital marketing strategy. You will gain the skills
needed to initiate a content marketing strategy, whilst also exploring the value of both creating and
curating compelling content through a number of different channels.

The website optimisation module will teach you how to build and publish a well-designed, high
performing and optimised website that is aligned to your business goals. You will be guided through
the key components of web design to design, create and publish an effective website and choose the
most suitable hosting option based on your budget and business objectives.

 

Through this module you will gain insight into the importance of optimisation, be able to identify the
principles of good web design and realise how to attract potential customers with effective content
and copy. This module will help you to understand how to use your website for insight, tracking,
measurement and data capture using various metrics and tools.

The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns.

 

The module covers the four foundational aspects of email marketing: subscriber management, email design, delivery and reporting. You will learn how to develop and manage a subscriber database, and become familiar with the features in third-party email systems and solutions.

 

You will be able to plan a marketing segmentation strategy for your target audience and recognise what makes for good email design in terms of user-centric content, coherent layout and an attractive design.

 

Students will understand what split testing entails, and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.

 

You will be able to monitor and evaluate email marketing analytics, and be aware of data protection and privacy issues associated with email marketing.

 

Topics include:

 

  • Key email marketing concepts
  • Campaign process
  • Online and offline data capture
  • Segmentation
  • Email design
  • User behaviour and characteristics
  • Email copy, structure, delivery and systems
  • Scheduling
  • Measurement
  • Key terms and metrics
  • Split testing

The Paid Search, or Pay-Per-Click Marketing, (PPC) module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.

 

You will understand the fundamentals of search engine marketing and appreciate the mechanics of how PPC systems function. Students will develop advanced keyword research and selection skills and learn how to apply these to Google Ads campaigns.

 

You will be able to analyse current search marketing activity and target your campaign to key audience groups in order to enhance and improve click through rates. You will recognise the features of strong ad copy and develop your skills in writing compelling ads.


Learn how to set and manage budgets for Google Ads campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.

 

Topics include:

 

  • Key PPC concepts
  • Strengths of PPC
  • Keyword research
  • Google PPC
  • Research tools
  • Search campaign process
  • Ad copy
  • Landing pages
  • Targeting
  • Budgets
  • Scheduling
  • Display networks
  • Ad centre
  • Campaign management
  • Conversion tracking
  • Conversion metrics: CPA, CTR
  • Bidding
  • Analytics

The Display and Video Advertising module equips you with the skills and knowledge to implement and manage effective digital display campaigns and video campaigns. The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns.

 

You will develop a comprehensive understanding of the creation and deployment of digital display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience. You will be able to develop clear campaign objectives and measure and optimise your campaign based on firm results analysis. Students will be able to research and use a range of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA entail commercially. You will also learn how to use the standard digital media planning process to obtain the best possible return on your digital display advertising efforts.

 

Topics include:

  • Key digital display concepts
  • Video advertising
  • Benefits and challenges of digital display
  • Running effective ads
  • Ad formats and features
  • Campaign planning
  • Creative formats
  • Targeting and tracking your campaign
  • Optimising the campaign
  • Campaign budget

 

The Web Analytics module enables you to fully measure, monitor and optimise your digital marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.

 

You will understand the rationale and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites. Discover how to align business KPIs with your analytics goal configuration, and utilise the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, technology, devices, interests and more.

 

Learn how to assess the effectiveness of your website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations, etc. Create and schedule customised reports and explore the real time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.

 

Topics include:

 

  • What is website analytics?
  • Google Analytics explained
  • Understanding your
  • KPIs
  • Measuring website traffic
  • Setting up goal and event tracking
  • Increasing traffic to your web site
  • E-commerce
  • Real-time reporting
  • Intelligence reporting

The Planning Your Digital Marketing Strategy module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent digital marketing plan.

This module is based on the Digital Marketing Institute methodology, which incorporates a nine-step process based on three distinct parts.


Part one includes a situation analysis exercise, a formal information gathering process and an audience definition exercise.


Part two develops a set of clear and meaningful objectives for the digital marketing plan. Appropriate tools are selected on the basis of the anticipated audience(s), and objectives and budget are set based on the channels detailed within the Digital Marketing Institute framework. An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources.


Part three of the Digital Marketing Institute methodology emphasises the importance of an iterative process of monitoring, analysis and enhancement based on performance.


The Strategy and Planning module provides you with the skills to create a formal digital marketing plan for your organisation, which will allow you to implement a successful and effective digital marketing strategy.


Topics include:


  • Key strategy and planning concepts
  • Planning
  • Situation analysis
  • Information gathering
  • Target audience
  • Setting objectives
  • Appropriate tools
  • Action plan
  • Setting the budget
  • Measurement
  • Iteration and enhancement
  • Examples of integrated marketing plans

Eligibility Criteria and how to apply?

Eligibility and screening

The Skills Bootcamp is suitable for learners over 19 who are prepared to work hard. However, a Level 5 qualification is like trying to do an A-level in 16 weeks, requiring you to invest around 10 hours per week in your studies. The modules must be watched live on the day of broadcast, so you will need to organise your schedule to accommodate this.

In addition, places are limited, so we need to ensure that all applicants are eligible and have the necessary time and commitment to complete the programme. So, everyone will be asked to carry out a simple online diagnostic test, to benchmark their current understanding of digital marketing.

You will then be interviewed by one of our friendly team, who will establish if the course is right for you and if you are likely to complete the course. We also need to determine if you will progress your career by providing evidence of a new job, promotion, or pay rise as a result of applying your learning during the boot camp to your business.

 

Eligibility questions

Learners have to say yes to all the criteria below:

  • Aged 19–65 (Self-employed can be over 65)
  • Resident in the UK for at least the last 3 years and able to provide us evidence of your Right to Work (UK passport, Visa or other ID). We will need to see your documentation at the screening interview
  • Currently living or working in Norfolk or Suffolk, if you live in any of these counties (Leicestershire, Derbyshire, Norfolk, Suffolk or Nottinghamshire), you can apply using a different form. You can find links to the relevant forms at the bottom of this page or by visiting https://anicca.co.uk/training-qualifications/ 
    We do not currently have any free or grant-funded places in other regions but do offer paid places outside of these areas.
  • You must be currently looking for a job or will apply the learnings from the course to your career or business – this means that you must be looking for a job in digital marketing, or you must be self-employed, or supported by your current employer (who will pay a contribution – see above).
  • Unfortunately, you will not be eligible if you are unable to work as soon as the course finishes (e.g. you are still in full-time education, or you can’t work due to ill health or caring responsibilities). However, you may be eligible in the future.
  • You must be available every Wednesday and a few hours on some Friday mornings for 16 weeks, to watch the lessons live on the day of broadcast and commit to studying for about 10 hours per week. 
    Note: The second course, starting in August, will be run on Thursdays. The last of the three courses, starting in October, will also run on Wednesdays,
  • You will be required to record your attendance on an online timesheet.
  • You can’t have enrolled on another Skills Bootcamp course in the previous 12 months before the start of the course
  • You have to take a short online diagnostic test to benchmark your current understanding of digital marketing. Your score should be more than 20%, otherwise you may struggle with the content.
  • You must attend a 30-minute screening interview and understand that if you miss your appointment or rearrange on more than 2 occasions, you will lose your place
  • Whilst completing the application form, you must be prepared to provide personal information to Anicca Digital Ltd, which we will keep securely and in compliance with GDPR. Your National Insurance and Passport details can be supplied later in the process, e.g. during screening.
  • If you are enrolled on the course, you must agree for your personal information to be shared with the funding partner (Suffolk County Council) and the DFE.
  • You must provide evidence (for the DfE) of career progression and positive outcomes resulting from attending the course. This could include proof of an interview or securing a job, or an Action Plan explaining how you will (or have) applied your learning to your own or your employer’s business.

If you pass all these eligibility criteria then please complete this application form, where you will be asked to confirm these questions and provide details about yourself, your career so far and your aspirations for the future.

 

How to apply? 

Our next course, for learners based in Norfolk or Suffolk, is planned to start on 17th July 2024, so you can apply now using the button below or using the link to our online application form.

Places are limited, so we need to ensure that you are eligible and have the time and commitment to complete the programme.  

Apply for the bootcamp in other counties

Skills Bootcamps are based on location, and we are currently recruiting for the July bootcamps for learners that live or work in the following areas:


What happens next?

1) Diagnostic test
Once we have received your completed application form, we will check your eligibility and then email you details of how to complete the DMI diagnostic test. You have 2 days to complete the test and provide us with a screenshot of your results. Note: most people get between 30-50% in the test. If you score below 20%, you may struggle with learning the content.

2) Screening interview

We then interview you to make sure you understand what is involved and that you will either be looking for a job at the end of the course, or able to apply your learning to your own or your employer’s business.

3) Action Plans

If you are supported by your employer (or if you are self-employed), we will also require you to complete an Action Plan to demonstrate how you will apply your learning to your business or organisation.
Depending on the region, this may be before or after the course starts, and we can help you with this during a 1-2-1 meeting with one of our Employer Liaison Officers.

4) Induction and overview session

We will then offer you the opportunity to attend the morning induction/overview session, currently planned for the morning of Wednesday the 17th July (9:30am -1.00pm).

All applicants must attend this online webinar.  This is a week before the first lesson (planned for Wednesday 24th July).

5) Cooling-off period

It is vital that everyone that starts the course completes it, otherwise someone else will miss out. Therefore, we allow a few days cooling-off period, after the Induction. We expect a few applicants to drop out, usually because they realise the level of commitment involved in watching the lessons live for a whole day every week and the amount of work required to study for a Level 5 qualification.

6) Contracts and commitment
All learners that decide to proceed, are required to sign a contract committing to completing the course and agreeing to all the terms and conditions. This also means that you will need to keep us informed if you can’t attend live on a specific day, and you must also record your attendance, using an online timesheet.

If you do need to withdraw from the course, due to ill health, or a change in personal or employment circumstances; then please let us know immediately, because we may be able to arrange a referral to a future bootcamp. 

If you do not attend the lessons or let us know what is happening, you may lose your place.

7) Employers

If you are employed, then one of our team will speak to your employer and ask them to sign their own contract. We will issue an invoice for their contribution towards the fees. 

 

Information required by the DfE

The course is monitored by DfE, and Ofsted, so there are a lot of questions to determine if you are eligible for the funding and to benchmark the impact of the training on employability. 

  • The application form requests a lot of information about your personal and employment status, and is collected on behalf of the DfE. 
  • All the information you supply is confidential, and you will be required to agree to the GDPR statements, on how the DfE will use your data.
  • The DfE also require you to take the DMI multi-choice diagnostic test at the beginning and end of the course, so we can document your progress during the course.
  • The 30-minute screening interview is also designed to check your suitability for the course and what your career plans are at the end.  If we do not think you can complete the course or are unlikely to be able to provide the “evidence of positive outcomes”, required by the DFE; then we will direct you to other options and resources, which may be more suitable.

Enrolment

Once you have passed your screening interview and signed your contract, we will allocate places on a ‘first come, first served’ basis.

Once you are enrolled, you will be contacted by our learner support team, who will provide you with a learning pack and details of induction sessions and the learning timetable.

Contact the training team

Email one of our team at [email protected]  

Learners can call Lucy Hammond, our training manager, on 0116 254 7224, if you have any questions or want to check your eligibility over the phone. 

Employers can email [email protected] or [email protected] if you want any further information on our services for employers – or you can visit this page on our free recruitment services. 

Anicca are wonderful with a wealth of knowledge in the industry. I highly recommend this course to anyone who is looking to get a digital marketing qualification”

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