A strategic SEO agency that delivers visibility and conversions for our clients.
As one of Leicester’s most successful SEO agencies, we have been crafting and delivering our highly effective SEO and content marketing and campaigns since 2007. Our highly ethical SEO campaign strategies are devised and implemented by a team of SEO experts who pride themselves on staying up to date with all the latest developments in the world of organic search marketing.
Our campaigns are based on the three pillars of search engine optimisation: Technical SEO, On-Page SEO and Off-Page SEO. These are described in more details below:
After an extensive technical audit we will work with your developer to ensure that your site is search engine friendly. We will review your site on regular basis, to enable us to ensure that your site remains effective.
After an initial audit of yours and your competitors’ link profiles, we will remove any spammy links. In addition we use a range of online PR and blogger outreach techniques to grow the authority of the site.
No two SEO campaigns are ever the same and each project will have its own unique challenges, aims and objectives. This means you need a unique SEO strategy, devised to overcome your specific barriers, improve the organic visibility and deliver on the agreed key performance indicators. This starts with a free SEO audit of your site and it is the findings from this audit that acts as the basis of the SEO campaign strategy.
We consult with you through every step of the campaign to ensure you fully understand not only the tasks we are undertaking but why they are important and the likely impact they will have on your organic visibility. Nothing is changed or goes live on your site without your approval and sign off.
1) Initial Free SEO audit
We start by carrying out an in depth audit of your website, benchmarking your current organic performance against competitors and identifying how our SEO services can help your business increase your organic visibility. We then hold a consultation meeting with you to formulate an effective SEO strategy and action plan.
We use a number of highly specialised tools to assess the technical aspects of your site, the keyword landscape, your current levels of visibility and to identify the areas where we feel organic visibility, traffic and conversions and can be increased most effectively. We’re also able to offer competitor insights to give you an understanding as to their levels of visibility, estimated organic traffic and ranking positions for keyphrase they are actively targeting.
2) Technical SEO
Technical SEO is the foundation on which a successful SEO campaign is built. If your site cannot be effectively crawled by search engines, this can have a limiting effect on the rest of the campaign. Our aim is to identify and resolve key technical issues that can have a negative impact on the crawl efficiency or the user experience. Discover more about the technical aspects of SEO.
3) On-Page SEO
On page aspects of SEO focus on every aspect of a web page that a user can see and that can influence organic rankings. Here we are looking at researching the keyphrase environment around the products and services you provide and how we can optimise your site to give search engines a clear understanding as to the subject matter of your page, how it relates to specific target keyphrases and the wider topic matter whilst still delivering a great experience for users. Of course, this expands into supporting content and developing an exciting content marketing plan to act as the blueprint for ongoing content development. Discover more about the on-page aspects of SEO.
4) Off-Page SEO
Off page SEO is all about building brand awareness and earning links from relevant high authority sites. Whilst link earning has earned itself a bad reputation due to the risk of penalisation if done in an unethical way, links still play a key role in developing organic visibility. Our ethical link earning approach encompasses the development of high quality content and using traditional PR techniques to amplify the reach and visibility of these pieces to key influencers in your industry. Discover more about the off-page aspects of SEO.
Other techniques used to support your SEO project
There are a range of other techniques that can be used to support your SEO project:
As a completely transparent and open SEO agency, we have weekly calls and provide detailed monthly reports to all of our SEO clients, so that they know exactly what is going on with their campaign. As standard, we hold three-monthly face-to-face strategy meetings with our clients to ensure our service is in line with their current business objectives.
SEO consultancy for companies with their own in-house team
Our SEO consultancy service involves us working in partnership with you to improve the quality and visibility of your site. This is usually used by bigger companies that have an internal team of marketers or in-house staff that can create content, but lack the technical knowledge to know exactly what they should be doing. We carry out most of the same techniques as a fully managed project, except we share the tasks between your team and ours. In addition to providing the strategy and technical support, we also provide optional training so your team can become more self-sufficient as the project progresses (see below).
Our SEO service also extends to training businesses to set-up and manage successful SEO campaigns in-house. Our training options include tailored one-to-one sessions as well as our popular SEO Boot Camp held here at our training centre in Leicetser. Training is suitable for smaller companies that want to carry-out their own SEO projects or for larger companies working in partnership with us or another supplier.
Anicca Digital’s annual E-Commercial 16 conference saw many speakers grace the stage at Leicester’s Marriott Hotel. From Anicca’s own MD Ann Stanley, who gave expert insights on remarketing strategies in Search, Social and Display to James Murray, EMEA Product Marketing Manager for Bing talking about voice and visual search and Philip Shearer, Shopping Lead for Google, who... Read more
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I’m back, and this time to put a blog focus on a recent Tweet that I sent out when I took over Anicca’s Twitter account for the day, sharing some content for #WednesdayWisdom. Why? It’s a simple way to keep a focus on why you choose to produce a piece of content. Everybody can lose sight... Read more