AI agents and automation that scale your team, not your headcount.
It starts with a discovery audit and a strategic AI roadmap, built on Anicca’s C-10 Framework. Then we build the AI agents and automations that scale your content, streamline your operations and improve customer support.
Start with a roadmap, not a random tool.
Most teams jump straight to a tool and wonder why nothing changes. We start with a discovery audit: where AI can genuinely save time and money in your business, mapped against Anicca’s C-10 AI Adoption Framework, and turned into a prioritised roadmap.
Then we build. Free, paid and bespoke AI agents and automations that take real work off your team, with the skills and training to keep them running once we hand over.
What an AI programme includes
Five shifts behind practical AI adoption.
AI in marketing is moving fast. These are the shifts shaping how established brands actually adopt it, beyond the hype.
From tools to agents
The leap is from prompting a chatbot to deploying agents that complete multi-step tasks on their own, with you in control.
Roadmap before rollout
The brands seeing returns start with a strategy and an audit, not a scramble of disconnected tools.
Automation across the stack
Real gains come from joining your existing tools and data, so work flows between them without manual steps.
Human in the loop
AI handles the volume; your people handle judgement. The best setups make that division explicit.
Skills compound
Once a team can build and adapt their own agents, the advantage grows every month rather than fading.
Our AI services, end to end.
From the discovery audit that frames everything to the agents, automations and training that deliver it.
C-10 discovery audit & roadmap
A structured assessment of where AI can save time and money in your business, mapped to the C-10 Framework and turned into a prioritised plan.
Audit · Roadmap · PrioritiesBespoke AI agents
Agents designed around your workflows to handle real tasks across content, operations and customer service.
Content · Ops · ServiceWorkflow automation
We join your tools and data so repetitive, manual work runs itself, reliably and in the background.
Tools · Data · WorkflowsContent & production automation
Speed up research, drafting and multimedia production with AI, while keeping a human check on quality and brand.
Research · Drafting · MediaVoice agents & chatbots
Conversational AI for sales and customer service that answers, qualifies and converts, day and night.
Voice · Chat · ConvertExplore →AI training
We train your team to run and extend what we build, from prompting to building their own agents.
Prompting · Agents · ConfidenceWant to know where AI would actually help you?
Tell us a little about your business and we will come back with a short, plain-English view of where AI could save you time and money, and whether a full C-10 discovery audit is worth it. No jargon, no hard sell.
- Top AI opportunities for your business
- Quick wins you could start now
- Where a full C-10 audit would pay off
- Free. No sales call required to receive it.
Growth we have driven for brands you might recognise.
Worked examples from across our marketing programmes. More in the full case study library.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands choose Anicca for AI.
Strategy first, not tools first.
We start with an audit and a roadmap built on the C-10 Framework, so AI solves real problems rather than adding new ones.
Built by practitioners.
Our AI work is led by people using these tools on live marketing every day, with real ecommerce knowledge.
We hand over the skills.
We train your team to run and extend what we build, so you are not dependent on us forever.
Senior specialists, 19 years in.
An independent Leicester agency since 2007, rated 4.87 from 700 reviews.
What brands ask about AI.
What is the C-10 Framework?
It is Anicca’s framework for AI adoption: a structured way to assess where AI can help your business, prioritise the opportunities and plan a rollout, rather than adopting tools at random.
Do we need technical people to use this?
No. We build the agents and automations around your team and train them to run and adapt them. The aim is to take work off your people, not add a technical burden.
Is this about replacing our team?
No. AI handles the volume and the repetitive work so your people can focus on judgement, strategy and the things only humans do well.
Where do we start?
With a discovery audit. We look at where AI could save time and money, then give you a prioritised roadmap so you invest in the right things first.
How quickly will we see value?
Most programmes start with quick wins that save time within weeks, alongside a longer roadmap for the bigger, compounding gains.
Ready to see where AI fits your business? Let us map it out.
Book a discovery conversation. We will talk through where AI could save you time and money, with no jargon and no hard sell, whether you work with us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
