Amplify Your Brand with
Strategic Social Media Marketing


Comprehensive social media strategies that build your brand, engage your audience, and drive conversions across all major platforms.

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UK Paid Media Awards 2023

Maximising your social presence for the ultimate social impact


Social media is a powerful tool for building brand awareness, engaging with your audience, and driving business growth. At Anicca Digital, we offer a full suite of social media marketing services tailored to your business needs, including Measurement & Tracking with advanced tools like server-side tracking and Conversion API’s to maximise data collection and accuracy.

Whether you’re looking to grow your following, increase engagement, or drive conversions, our team of experts will create and execute a strategy to help you achieve your goals. We specialise in platforms like Facebook, Instagram, TikTok, LinkedIn, and X (Twitter), leveraging organic social, paid social ads, and influencer marketing. These techniques can be further amplified through remarketing and sequential campaigns, ensuring a cohesive and impactful social media presence.

Find out more about our social media services: 

Organic social media is key to building and maintaining relationships with your audience. We help you craft engaging content, manage your social media profiles, and grow your community organically. Our services ensure that your brand voice is consistent and resonates with your audience. 

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Tap into the power of TikTok Shop and social commerce to drive engagement and boost sales. From tailored strategies to running highly-targeted ad campaigns, we help businesses showcase products, create engaging video content, and optimise checkout experiences. With our end-to-end support, you’ll reach the right audience and turn views into sales.

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Influencer marketing can be a powerful way to reach new audiences and build credibility. We connect you with the right influencers who align with your brand values and target audience. Our services include influencer identification, campaign management, and performance analysis to ensure your influencer partnerships deliver results. 

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Our creative team designs impactful visuals and ad creatives that capture attention and drive sales. From eye-catching social media ads to optimised landing pages, we make your brand stand out across all digital platforms.

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Social media platforms are powerful tools for reaching and engaging your audience. Our paid social services cover everything from Facebook and Instagram ads to LinkedIn and Twitter campaigns. We help you create compelling ads that resonate with your audience and drive conversions.

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Remarketing is an effective way to reconnect with visitors who have previously interacted with your brand. Our remarketing strategies ensure your message stays top-of-mind, driving them back to your site to complete their purchase or take another desired action.

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We track paid social success using metrics like ROAS, CPA, and customer engagement, leveraging tools such as server-side tracking and Conversion APIs (CAPI) for accurate reporting. Awareness KPIs, brand search uplift, and site traffic growth are analysed to measure impact. Using Looker Studio and attribution models, we assess how social drives awareness, first-time visitors, and long-term results.

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Time to take your business to the next level.

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Create meaningful connections with your target audience

All of our social media marketing tools have been designed so that we can service your needs through your entire journey, no matter what you require. This thinking is aligned with the top platforms within social media marketing. As a Meta Business Partner, we adapt to audience trends and interests efficiently, guaranteeing you that your content won’t ever get left behind. 

 Our understanding that audiences adapt, and our constant test and learn method, means that your content will always remain fresh and given the best opportunity to engage. 

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Audits & Consultancy

If you’re looking to audit your current marketing, whether it be SEO, Google Ads, social media or PR Anicca offers audits and consultancy to guide you through any improvements that you may need.

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Strategy & Planning

If you have an in-house team that can manage your marketing on an ongoing basis but require help getting a strategy in place, we can assist. Anicca can plan and strategise your marketing plan ready for your team to implement.

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Reporting

Anicca can create bespoke Looker Studio dashboards to help keep track of all your marketing performance. This also helps align your business KPI’s with your marketing KPI’s.

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More than just
social media…

Our strategy services deliver tailored, data-driven marketing plans to achieve your business goals. Combining website & channel audits, market insights, competitor analysis, and customer behaviour, we create actionable strategies that drive measurable results and long-term growth.

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Our paid media experts help you drive measurable growth through campaigns on platforms like Google Ads, Meta, and TikTok. We create and manage strategies that maximise return on ad spend (ROAS), combining creative ad formats, targeting precision, and robust tracking solutions to grow your online sales.

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Our SEO services help optimise your website to drive traffic, improve search engine rankings, site authority (via link building) and increase online sales. We specialise in ecommerce SEO, ensuring your products are visible to the right audience through effective keyword targeting, technical SEO, and on-site optimisation.

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Our analytics and AI-driven solutions optimise your marketing performance and ecommerce sales. Using advanced data insights, including Conversion API (CAPI) and server-side tracking, we provide actionable reporting that supports smarter decision-making and maximises your campaign results.

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Our digital PR services help build your brand’s authority and online visibility through strategic press coverage, media outreach, and influencer marketing. We secure high-quality backlinks and features that enhance your search rankings while driving brand awareness.

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Our creative team designs impactful visuals and ad creatives that capture attention and drive sales. From eye-catching social media ads to optimised landing pages, we make your brand stand out across all digital platforms.

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Any questions?
We’ve got the answers.

Social media platforms like Facebook, Instagram, and TikTok drive traffic, build brand awareness, and boost conversions. We create engaging organic content, manage communities, and run paid social campaigns with precise targeting. Through social commerce tools, we streamline the purchase journey, helping you turn engagement into sales.

We recommend the right platform mix based on your goals, budgets and audience behaviour. Meta (Facebook and Instagram) are highly effective for targeting and engaging users, as they offer so many different campaign objectives, ad formats and audience targeting options. TikTok, YouTube and Pinterest work well for visually-driven and discovery-based audiences. TikTok ads are particularly powerful when combined with TikTok shop and their influencer/partner network.
For a B2B audience then LinkedIn lead generation ads can be effective, but they can also be expensive, so often Meta ads are used but with less granular targeting options.

We use advanced analytics to track key performance metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and customer engagement. By leveraging tools like server-side tracking and Conversion API’s (CAPI), we ensure accurate and comprehensive reporting, even in the face of data restrictions. We are also aware of the large discrepancies seen between Google Analytics (GA4) and the Ad Managers accounts of many paid social platforms. So we need to use various attribution windows, to try and understand the contribution made by paid social in raising awareness and driving visitors to a site for the first time.

Remarketing strategies help re-engage users who’ve interacted with your website or abandoned their cart. We use tools like audience segmentation and dynamic product ads to deliver tailored messages that encourage conversions. We can use multiple types of techniques for audience creation; including traditional web-based visits and audiences based on engagements, such as video views, or social posts. Audience based on your own customer lists are particularly powerful for creating custom audiences, as they can be used to build Lookalike audiences (for prospecting), or can be used for cross-selling, retention strategies, or as a negative audience to exclude current customers from awareness campaigns

Yes, we offer creative services to develop visually engaging ads and content that resonate with your audience. This includes product videos, carousel ads, and user-generated content designed to enhance engagement and conversions. We also use third-party software to dynamically augment catalogue and other ads, without needing to restart ad sets. Allowing brand, price and promotional messages to be added to your ads, e.g. for Black Friday campaigns.

Social media platforms like Facebook, Instagram, and TikTok provide innovative tools to drive traffic, build brand awareness, and boost conversions. We create engaging organic content, manage communities, and run paid social campaigns with precise targeting. By leveraging best practices and continuously testing new techniques, such as integrating with marketing automation platforms via Zapier or WhatsApp API tools like WATI, we streamline processes to engage audiences effectively. These integrations can automatically bring leads into your CRM or enable multi-channel messaging, such as WhatsApp and email, ensuring your strategy stays ahead of the curve and converts engagement into sales.

Proven strategies, proven success


Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.

Trifibre:
83% Increase in Organic Traffic
Honey Brothers:
121% conversion rate increase
in Google Ads
Nationwide Property Specialist:
Over 100% increase in organic traffic
Europlaz:
57.7% Google Ads CTR increase
in Google Ads

See more of our case studies here

What Our Clients Say

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Lets talk.
0116 254 7224