Every campaign tells a story, and in Social Media, it always revolves around a group of people that our clients wish to speak too.
That’s why here at Anicca we approach our Social Media campaigns with a persona first strategy. We show you just how to attract the attention of the people you want to talk to, and we guide you through the places where they congregate the most, so that you get the BEST engagement you possibly can.
We all acknowledge the importance of Social Media marketing being a key tool in the decision-making process of online users. We realise that being present isn’t quite enough, which is why we are proud to say that our process is the best way to engage with your existing (or potential) customers.
Our approach not only maximises your engagement, but also allows you to discover markets you haven’t yet considered.
Competitors, owned channels, industry metrics, helping guide best practices & process. Brand language and journeys.
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Educating & discovering on audiences, Posting schedules & platform templates. Predictive engagement. Insight and research.
Connecting your additional digital touchpoint, Consultancy on brand language and creative best practise for platform optimisation.
Copy, creative, audience-centric integrated messaging.
Dark and on feed amplification, outcome driven and personalised, retargeting
Content specific messaging to multiple key target groups for a varied outcome and user journey.
Reasoning & relevant posting for Always-on and Business-As-Usual, media planning and launch strategy.
Micro overview to full audit on results, industry metrics to set against with competitor best in class.
Retargeting and audience expansion based on results.
See which audience groups are resonating with what messages, allowing us to discover new opportunities and capitalise the existing.
Ongoing campaign optimisation and management is how we test, learn and constantly improve your results
Identifying, targeting and remarketing to your target audiences; to help improve social media engagement and conversions
By accessing campaign data directly from the social platforms, or creating Data Studio dashboards, we can visualise your data and report against your KPI
All of our social media marketing tools have been designed so that we can service your needs through your entire journey, no matter what you require.
We get it! Social Media has a different need in your business compared to the next. Our user first modular approach means you can pick up and drop any of our services whenever it suits you…But just so you know, when it’s time to do more, we are your right partner.
With a user first approach, we are able to save our customers both time and money. By understanding what makes our users tick, we are able to show you why some stakeholder thinking, or cross channel repurposing is wrong for social media. What works on site, or ATL is not necessarily right for a Social Media audience.
By understanding what the audience is doing away from your brand, allows us a more direct and relevant conversation.
This thinking is aligned with the top platforms within Social Media marketing. As a Facebook Business partner, we adapt to audience trends and interests efficiently, guaranteeing you that your content won’t ever get left behind.
Our undemanding that audiences adapt, and our constant test and learn method, means that your content will always remain fresh and given the best opportunity to engage.
42% Improvement in Bounce Rate
50% Increase in Conversions
Rank #1 for the Keyword “Sofa”
Get in touch.Let’s talk.
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Anicca Digital 1 Abbey Gate LeicesterLE4 0AA