From AI basics to building AI agents, in 3 or 8 weeks
Our 10-day AI & Automation course takes marketers and teams from the fundamentals to deploying real AI agents and automations. Hands-on, expert-led, in-person in Leicester or live online.
Course at a glance
A practical AI course built for business impact
As with the rise of digital marketing 20 years ago, there is growing demand from marketers to understand and adopt AI. This course is designed to offer both commercial insight and practical skills, so you can start using AI agents and automation tools straight away.
It is delivered by experienced AI practitioners with real ecommerce knowledge, through live workshops where you build real AI systems, alongside real-world case studies. Choose in-person, online or hybrid, at a fast-track or standard pace.
Who it’s for
What you’ll walk away able to do
The course is focused on real-world, high-ROI applications, so you leave with skills you can put to work immediately.
Save hundreds of hours a year
Identify and automate the office tasks and processes that eat up your team’s time.
Build and deploy AI agents
Design and launch AI agents that drive immediate efficiency across your marketing.
Apply AI across your marketing
Use AI for content, social, SEO, landing pages, digital advertising and analytics.
Create with generative AI
Produce marketing content and multimedia with the latest generative AI tools.
Personalise at scale
Use customer insights, personalisation and conversational AI to improve experience.
Take away a real framework
Leave with Anicca’s C10 AI Adoption Framework to guide rollout across your business.
The 10-day timetable
Three modules. Module 1 (AI Fundamentals) runs in-person in Leicester or live online; Modules 2 and 3 (Building AI Agents, then Advanced Applications) run live online, one day per week.
AI marketing landscape
Module 1: AI Fundamentals. Practical applications across marketing.
Prompt engineering
Prompt engineering and AI workflow design.
Generative AI for content
Using generative AI to create marketing content.
Multimedia creation with AI
Producing images, audio and video with AI.
AI agents and automation
Module 2: Building AI Agents. Agents and marketing automation.
Agents for social, content and SEO
AI agents for social, content creation, SEO and landing pages.
Advertising and AI analytics
Digital advertising and AI-driven analytics.
Automation for productivity
Module 3: Advanced Applications. Agents and automation for business processes.
Insights and conversational AI
Customer insights, personalisation and conversational AI.
The C10 AI Adoption Framework
Anicca’s C10 framework: a strategic roadmap for enterprise AI adoption.
Options and costs
Book the full programme or individual modules. A payment plan is available. All prices exclude VAT. Get in touch for the next cohort’s dates.
Full 10-Day Programme
All three modules across 10 days, from AI fundamentals to building agents and the C10 framework.
£4,000+VAT
Discounted from £6,000, limited to 20 places. Payment plan available.
Reserve your place →Module 1: AI Fundamentals
Week 1, five days in-person in Leicester or live online. The foundation for everything that follows.
£3,000+VAT
Earlybird discount (20%): £2,400+VAT
Book Module 1 →Specialist module blocks
Modules 2 and 3, delivered live online one day per week. Build agents, then advanced applications.
£2,250+VAT
Earlybird discount (20%): £1,800+VAT
Enquire about modules →Why train with Anicca
Taught by practitioners
Led by experienced AI practitioners with real ecommerce knowledge, not full-time trainers.
You build real systems
Live workshops where you build working AI agents and automations, not just slides.
Commercial and practical
Designed to give both commercial insight and hands-on skills you can use immediately.
19 years independent
An independent Leicester agency since 2007, rated 4.87 from 700 reviews.
Course questions
Is it in-person or online?
Both. Module 1 runs in-person at our Leicester training centre (limited to 20 places) or live online. Modules 2 and 3 run live online. You can mix the two as a hybrid.
How long does it take?
Ten days in total. You can take it fast-track over three weeks, or at a standard pace over around eight weeks, one day per week.
Do I have to book all ten days?
No. You can book the full programme, just Module 1 (AI Fundamentals), or the specialist module blocks. A payment plan is available for the full course.
Do I need any AI experience?
No. The course starts with AI fundamentals and builds up to creating and deploying agents, so it suits people who are new to AI as well as those already experimenting.
What will I leave with?
Practical skills you can apply straight away, real AI agents and automations you have built, and Anicca’s C10 AI Adoption Framework to guide rollout across your business.
What our clients say
★★★★★
“A short client testimonial will sit here, in the client’s own words, about the results we delivered and what it was like to work with us.”
★★★★★
“A second example quote. A line or two on the difference the work made, ideally with a specific outcome the client cares about.”
★★★★★
“A third example quote, to show how a row of real testimonials would look once they are added from Reviews.io.”
Ready to put AI to work?
Reserve your place on the next cohort, or talk to us about training your whole team.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
