Our Measurement, Tracking, Analytics, Reporting & AI Services

Gain actionable insights and optimise your marketing performance with expert analytics, tracking, and reporting services.

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Transform data into business growth with expert analytics

In the digital world, data is your most valuable asset. At Anicca Digital, we specialise in providing comprehensive analytics that empower you to make informed decisions, optimise your marketing strategies, and drive business growth. Our analytics services are integral to the A10 Marketing Framework, ensuring that every data point contributes to a deeper understanding of your customers, campaigns, and overall performance. From initial setup to advanced tracking and reporting, we help you harness the full power of your data.

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Our analytics audits ensure accurate tracking and reporting, identifying and resolving errors in tools like GA4 and Google Tag Manager. We also provide consultancy services to uncover actionable insights, empowering you to make data-driven decisions.

Effective analytics starts with a solid foundation. We set up and configure analytics tools like GA4 and Google Tag Manager to ensure accurate data collection from the start. Our services include custom setup for ecommerce tracking, goal configuration, event tracking, and more.

With the importance of privacy and data accuracy, server-side tracking has become essential for many businesses. We implement server-side tracking solutions that allow you to collect reliable data while complying with privacy regulations like GDPR. This approach is particularly beneficial for advanced ecommerce tracking and businesses with specific data needs.

Take your marketing to the next level with AI-driven insights and automated processes. Our AI and automation services help you predict trends, personalise customer experiences, and automate repetitive tasks, freeing up your team to focus on strategy and creativity. These tools include our C-10 AI Adoption Framework, ensuring that your marketing efforts are both efficient and effective.

Our audits & insights service offers a comprehensive review of your digital marketing performance. From website changes to SEO, social media and paid media, we identify growth opportunities and actionable recommendations to optimise strategies and drive results.

Managing your marketing tags efficiently is crucial for accurate data collection and reporting. Our tag management services, including Google Tag Manager setup and custom tag implementation, help you track key data points across your website without the need to modify the code directly.

Data is only valuable if you can understand and act on it. Our reporting provides clear, actionable insights through custom dashboards and real-time analytics. We tailor our reporting to focus on the metrics that matter most to your business, helping you track performance, identify trends, and optimise your strategy for better results.

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Analytics & AI solutions for data-driven growth

At Anicca Digital, we provide cutting-edge analytics, AI, and data solutions that allow you to make smarter, data-driven decisions. Whether you need to track customer behaviour, optimise your campaigns, or predict trends for new campaigns, our services are designed to unlock the full potential of your data.

Our expertise spans the entire analytics ecosystem – from initial setup and tag management to server-side tracking and custom reporting. We combine advanced tools with AI-driven insights, enabling you to automate processes, improve accuracy, and enhance the customer experience. With our tailored solutions, you can ensure that every data point contributes to your business growth and aligns with your strategic goals.

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Audits & Consultancy

If you’re looking to audit your current marketing, whether it be SEO, Google Ads, social media or PR, Anicca offers audits and consultancy to guide you through any improvements.

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Strategy & Planning

If you have an in-house team that can manage your marketing on an ongoing basis but require help getting a strategy in place, Anicca can plan and strategise your marketing plan ready for your team to implement.

Reporting

Our team can create bespoke Looker Studio dashboards to help keep track of all your marketing performance. This helps align your business KPI’s with your marketing KPI’s so you know what works.

We’re more than
just Analytics…

Our strategy services deliver tailored, data-driven marketing plans to achieve your business goals. Combining website & channel audits, market insights, competitor analysis, and customer behaviour, we create strategies that drive measurable results and long-term growth.

Our digital PR services help build your brand’s authority and online visibility through strategic press coverage, media outreach, and influencer marketing. We secure high-quality backlinks and features that enhance your search rankings while driving brand awareness.

Our SEO services help optimise your website to drive traffic, improve search engine rankings, site authority (via link building) and increase online sales. We specialise in ecommerce SEO, ensuring your products are visible to the right audience through effective keyword targeting, technical SEO, and on-site optimisation.

Our paid media experts help you drive measurable growth through campaigns on platforms like Google Ads, Meta, and TikTok. We create and manage strategies that maximise return on ad spend (ROAS), combining creative ad formats, targeting precision, and robust tracking solutions to grow your online sales.

We build engaging and results-driven social media campaigns that connect with your audience across platforms like Facebook, Instagram, TikTok and LinkedIn. From organic social, community management to paid social advertising, we help you grow brand awareness, increase engagement, and drive online revenue.

Our creative team designs impactful visuals and ad creatives that capture attention and drive sales. From eye-catching social media ads to optimised landing pages, we make your brand stand out across all digital platforms.

Any questions?
We’ve got the answers.

Depending on the specific goals or objectives, analytics are typically used to evaluate the performance of digital marketing activities. This can include PPC activity or social media, such as return on ad spend or levels of engagement.

Data can be used to help you gain a deeper understanding into your customers and target market. Analytics can identify behaviours, trends and preferences which can be used to create more personalised marketing strategies.

Without analytics, your strategies and marketing activity may be purely guesswork. By referencing analytics, businesses can make informed decisions based on concrete data and evidence.

There are all kinds of analytics within the field of marketing, however, they can be broken down into three main categories: descriptive analytics, predictive analytics and prescriptive analytics.

Specific tools are used to understand and assess data and quality of data. It can be used to identify errors, outcomings of campaigns, or always-on observations. It’s not just about collecting data – it’s about knowing what data to look at and HOW to look at it to get the most benefit.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.

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Our Measurement, Tracking, Analytics, Reporting & AI Services

Transform data into business growth with expert analytics

Find out more about our analytics & data services:

Time to take your business to the next level.

Get in touch.