Maximise ROI with Targeted
Paid Media Campaigns

Expertly managed paid media strategies that drive targeted traffic, increase conversions, and boost sales across search, social, and display platforms.

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High-impact paid media campaigns to fuel digital success

In the fast-paced world of digital marketing, a well-executed paid media strategy can make all the difference in achieving your business goals. At Anicca Digital, we specialise in creating and managing high-performance paid media campaigns across multiple platforms, including Google Ads, Facebook, LinkedIn, and more. Our data-driven approach ensures that every pound spent delivers maximum return on investment, helping you reach your target audience with precision and convert clicks into customers.

Find out more about our paid media services:

Our paid search services ensure that your ads appear at the top of search engine results pages, driving targeted traffic to your website. We manage everything from keyword research to ad copy creation and bid management, ensuring your campaigns are optimised for maximum impact.

Our display and video advertising services are designed to capture attention and build brand awareness. We create visually compelling ads that are placed across the web, reaching your target audience wherever they spend time online. From banner ads to YouTube videos, we ensure your message is seen by the right people.

Harness the power of marketplaces like Amazon, eBay, B&Q, Boots, and Debenhams with tailored strategies designed to maximise sales and visibility. We run targeted retail media campaigns to reach high-intent shoppers and drive conversions, while ensuring your products stand out in competitive marketplaces.

Social media platforms are powerful tools for reaching and engaging your audience. Our paid social services cover everything from Facebook and Instagram ads to LinkedIn and Twitter campaigns. We help you create compelling ads that resonate with your audience and drive conversions.

For ecommerce businesses, shopping ads are a powerful way to showcase your products and drive sales. Our services include setting up and managing Google Shopping campaigns, optimising product feeds, affiliate marketing and ensuring your ads are displayed to potential customers ready to make a purchase.

Optimise your paid media campaigns with precise tracking and analytics. We ensure correct GTM setup, data layer integration for remarketing, cookie consent compliance, server-side tracking, and Conversion API. Our expertise spans GA4, ad platform attribution, enhanced conversions, and custom dashboards using Looker Studio and Armadillo Ecommerce Analytics, providing clear insights to maximise ROI.

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Stay ahead of the competition with Anicca’s data-driven paid media services

Our paid media services allow you to intelligently connect and engage with your ideal customers. At Anicca Digital, we build strategies that transform your PPC campaigns from last click to full funnel. We work to gain a deep understanding of your business so that we can build a strategy that encompasses that right paid media mix.

As Google Premier Partners, Meta Business Partners and Microsoft Advertising Partners, our paid media agency team is well equipped to accelerate growth for your business using paid media initiatives. With our insights and tools, we can help you to understand what your competitors are up to so you can stay one step ahead.

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Audits & Consultancy

If you’re looking to audit your current marketing, whether it be SEO, Google Ads, social media or PR Anicca offers audits and consultancy to guide you through any improvements that you may need.

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Strategy & Planning

If you have an in-house team that can manage your marketing on an ongoing basis but require help getting a strategy in place, we can assist. Anicca can plan and strategise your marketing plan ready for your team to implement.

Reporting

Anicca can create bespoke Looker Studio dashboards to help keep track of all your marketing performance. This also helps align your business KPI’s with your marketing KPI’s.

Not just
paid media…

Our strategy services deliver tailored, data-driven marketing plans to achieve your business goals. Combining website & channel audits, market insights, competitor analysis, and customer behaviour, we create actionable strategies that drive measurable results and long-term growth.

Our digital PR services help build your brand’s authority and online visibility through strategic press coverage, media outreach, and influencer marketing. We secure high-quality backlinks and features that enhance your search rankings while driving brand awareness.

Our SEO services help optimise your website to drive traffic, improve search engine rankings, site authority (via link building) and increase online sales. We specialise in ecommerce SEO, ensuring your products are visible to the right audience through effective keyword targeting, technical SEO, and on-site optimisation.

Our analytics and AI-driven solutions optimise your marketing performance and ecommerce sales. Using advanced data insights, including Conversion API (CAPI) and server-side tracking, we provide actionable reporting that supports smarter decision-making and maximises your campaign results.

We build engaging and results-driven social media campaigns that connect with your audience across platforms like Facebook, Instagram, TikTok and LinkedIn. From organic social, community management to paid social advertising, we help you grow brand awareness, increase engagement, and drive online revenue.

Our creative team designs impactful visuals and ad creatives that capture attention and drive sales. From eye-catching social media ads to optimised landing pages, we make your brand stand out across all digital platforms.

Any questions?
We’ve got the answers.

Paid media involves purchasing advertising space on platforms like search engines, social media, and websites to promote your business. It can increase brand visibility, drive targeted traffic, and boost conversions by reaching potential customers where they spend time online.

We manage campaigns across various platforms, including Google Ads, Microsoft, Facebook, TikTok, LinkedIn, Instagram, Amazon and more. Our team tailors strategies to each platform to effectively reach your target audience. We are also accredited partners with several of these platforms, an accolade only achieved with managing a minimum number of accounts/ad spend, and to the standard set by each platform.

We begin with a comprehensive analysis of your business goals, target audience, and current marketing efforts. This informs a customised strategy that selects the most effective platforms and ad formats to achieve your objectives.
This may include:
Paid Search Advertising (PPC): Managing ads on search engines to capture intent-driven traffic.
Display & Video Advertising: Creating engaging visual and video ads to build brand awareness.
Paid Social Advertising: Running targeted ads on social media platforms to engage specific demographics.
Remarketing & Retargeting: Re-engaging visitors who have previously interacted with your website or ads.
Marketplace Advertising: Optimising product listings and ads on platforms like Amazon and eBay.

We utilise key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Regular reporting and analysis ensure campaigns are meeting objectives and provide insights for optimisation. We also need input from you, to understand the profit margins and stock availability of individual products, or for lead generation campaigns; we need feedback on the quality of the leads generated and how whether they converted to a sale.

We work within your budget to maximise ROI, allocating spend strategically across platforms and adjusting as needed based on performance data and campaign goals. However, we do recommend a minimum budget of at least £2k per channel per month for smaller campaigns, and recommend that budgets are calculated on the basis of the estimated Cost per acquisition (CPA) multiplied by the number of sales or leads you require. With ecommerce sites, especially using automated bidding (such as Performance Max campaigns), it may not be possible to scale the campaigns without some loss in ROAS.
Our management fee is based on the amount o work required to manage your campaigns and starts at £2k per month per channel. This means that you can increase your spend by up to an extra 50%, before we need to increase our management fee, and usually this is only required, if you have requested a lot of extra campaigns or new channels to be set-up and managed.

You can get in touch with us through our contact page to schedule a consultation. We’ll discuss your marketing requirements, and provide a comprehensive audits to assess the effectiveness of your current campaigns, identifying areas for improvement and opportunities for growth. From this, we will develop a tailored paid media strategy to help you achieve your marketing goals.
If you have not used paid media before, then we will assess the current traffic and performance of your website, and ensure you have sufficient budget, to ensure a paid media project would be viable. If your average order value, website conversion rate or budget are too low, then we may not be able to support you.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.

See more of our case studies here

Maximise ROI with Targeted
Paid Media Campaigns

High-impact paid media campaigns to fuel digital success

Find out more about our paid media services:

Time to take your business to the next level.

Get in touch.