Build a Winning Eommerce & Digital Strategy with Anicca Digital

Strategic planning, insight-driven marketing solutions, and the A10 Framework to help your business grow and thrive in the digital age

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Bespoke strategies to enhance your ecommerce marketing

In the fast-paced digital landscape, having a well-defined strategy is essential for success. At Anicca Digital, we specialise in creating bespoke digital and ecommerce marketing strategies that align with your business goals and target audience.
Our approach combines deep industry knowledge with the power of our unique A10 Marketing Framework and Strategy Cards, ensuring that your marketing efforts deliver measurable results. Whether you’re looking to launch a new product, expand into new markets, or increase your online presence, our team of experts are here to guide you every step of the way.

Find out more about the audits, strategy & planning services we provide below:

Understanding where you stand is the first step in building a successful strategy. We conduct comprehensive audits of your current digital marketing efforts, analysing everything from website performance to social media presence. Our insights are powered by the Integrate Approach, ensuring that your strategy is based on a holistic view of your business and market landscape. We provide a clear roadmap for improvement, helping you optimise your digital presence and achieve your business objectives.

A successful digital marketing strategy requires careful planning and execution. We work closely with you to develop a strategic plan that aligns with your business objectives, target audience, and market conditions. Our planning process includes setting key performance indicators (KPIs), utilising our Strategy Cards for quick decision-making, and outlining the tactics and channels that will drive success; as outlined in our book, ‘Integrate’.

We specialise in key ecommerce marketing channels, including shopping ads, marketplace advertising, and affiliate marketing. Our services include CMS-specific SEO, such as product and category page optimisation, resolving URL issues, and enhancing site architecture. Additionally, we implement advanced tracking and analytics solutions, such as enhanced ecommerce tracking and Conversion APIs, to drive performance and maximise ROI.

Our lead generation services combine paid social ads, search campaigns (PPC & SEO), and display advertising to attract high-quality leads. We enhance conversion rates with email marketing, marketing automation, and WhatsApp API integration via Wati for direct engagement. Our approach includes optimised landing pages, lead scoring, and tailored nurturing strategies to ensure seamless lead acquisition and maximised conversions..

To succeed in a competitive market, it’s crucial to understand what your competitors are doing. Our competitor analysis services provide you with detailed insights into your rivals’ strategies, helping you identify opportunities to differentiate your brand and gain a competitive edge. By leveraging the A10 Marketing Framework, we ensure that your competitor analysis is thorough, actionable, and aligned with your broader strategic goals.

Data is at the heart of our approach to digital strategy. We provide comprehensive analytics services, from web analytics to customer journey mapping, ensuring that you have the insights needed to optimise your strategies continuously.

Our data and reporting services provide you with clear, actionable insights that inform your decision-making process. We deliver custom reports that focus on the metrics that matter most to your business, helping you make data-driven decisions that drive growth. Whether you need monthly reports or real-time dashboards, we tailor our reporting to meet your needs, all within a structured approach.

We offer a comprehensive suite of digital marketing training programmes, including bespoke 1 to 5-day sessions tailored to your needs, and grant-funded Skills Bootcamps leading to Level 5 qualifications from the Digital Marketing Institute (DMI). Our courses cover key areas such as PPC, SEO, social media, and analytics, designed to bridge the digital skills gap and empower individuals and businesses to excel in the digital landscape.

Whether you are new to Generative AI, dabbling in using ChatGPT for content creation, or you have plans to automate many of your internal processes, we can provide practical consultancy and training on how to use AI and Automation within your marketing team and wider business.

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Strategic experts to guide your ecommerce marketing activity

Our team are highly skilled with years of experience ranging from agency and in-house backgrounds, and have worked on clients from various industries targeting multiple countries. As a result of this experience, they can bypass some discovery work by applying proven strategies and KPIs to your campaign.

We also supplement our campaign with high-level strategic SEO from our senior management team. Pooling our resources, we are able to discuss strategic opportunities and specific creative task ideas, adding the most value to your campaign as possible.

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Audits & Consultancy

If you’re looking to audit your current marketing, whether it be SEO, Google Ads, social media or PR, Anicca offers audits and consultancy to guide you through any improvements.

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Strategy & Planning

If you have an in-house team that can manage your marketing on an ongoing basis but require help getting a strategy in place, Anicca can plan and strategise your marketing plan ready for your team to implement.

Reporting

Our team can create bespoke Looker Studio dashboards to help keep track of all your marketing performance. This helps align your business KPI’s with your marketing KPI’s so you know what works.

Experts in Digital Marketing…

Our SEO services help optimise your website to drive traffic, improve search engine rankings, site authority (via link building) and increase online sales. We specialise in ecommerce SEO, ensuring your products are visible to the right audience through effective keyword targeting, technical SEO, and on-site optimisation.

Our digital PR services help build your brand’s authority and online visibility through strategic press coverage, media outreach, and influencer marketing. We secure high-quality backlinks and features that enhance your search rankings while driving brand awareness.

Our paid media experts help you drive measurable growth through campaigns on platforms like Google Ads, Meta, and TikTok. We create and manage strategies that maximise return on ad spend (ROAS), combining creative ad formats, targeting precision, and robust tracking solutions to grow your online sales.

Our analytics and AI-driven solutions optimise your marketing performance and ecommerce sales. Using advanced data insights, including Conversion API (CAPI) and server-side tracking, we provide actionable reporting that supports smarter decision-making and maximises your campaign results.

We build engaging and results-driven social media campaigns that connect with your audience across platforms like Facebook, Instagram, TikTok and LinkedIn. From organic social, community management to paid social advertising, we help you grow brand awareness, increase engagement, and drive online revenue.

Our creative team designs impactful visuals and ad creatives that capture attention and drive sales. From eye-catching social media ads to optimised landing pages, we make your brand stand out across all digital platforms.

Any questions?
We’ve got the answers.

Our audits assess your current marketing performance, including website analytics, campaign effectiveness, and customer engagement. These insights, combined with competitor benchmarking, help us identify opportunities for growth and optimisation. We offer a mix of “complimentary discovery” and more detailed paid audits for different channels. In most cases, we require access to your Analytics and Search Console accounts, as well as any ad accounts that are being reviewed.

These two books, authored by Anicca founder Ann Stanley, underpin our approach to integrated marketing. They serve as a guide for implementing a comprehensive marketing strategy that combines traditional and digital techniques to maximise impact. The A10 Marketing Framework also offers a 10-step process for developing your own plan.

We use Similarweb, a specialist software tool, to carry out our competitor analysis. We will provide data on the amount, source and trends of traffic going to your site vs four of your competitors, and a larger group of 20-50 brands within your sector. This helps us to understand whether your sector is growing, the major players, your market share and to identify areas where your business can stand out and capitalise on untapped opportunities.

Strategy Cards are part of our structured planning tools, outlined in our Integrate book, which are used to prioritise and organise marketing activities, according to the business and campaign objectives. They ensure that every action aligns with your strategic objectives and delivers measurable outcomes.

We offer detailed reporting services, from custom dashboards to monthly insights, to track campaign performance. This data informs strategy adjustments, ensuring your marketing efforts stay effective and ROI-focused.

In addition to our normal account management and monthly meetings, we want to ensure that you receive additional strategy support throughout the project.

After the initial set-up and testing phase, (4-months), most of our projects then transfer to a rolling contract with a 3-month notice period. This allows us to run quarterly strategy and planning sessions, where we can agree future objectives, strategies, tactics and campaigns. These meetings can be held at your office or ours. In addition, we will organise for at least one of our directors to meet with you once or twice a year* to discuss your overall business objectives and how we can help you grow.
*The number of visits depends on the number of channels and size of your account.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.