Digital PR Agency & Consultancy Services

Tapping into digital techniques to deliver reach and awareness.

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What is Digital PR?

Supplementing the traditional method of generating press coverage in print, Digital PR is the method of getting your content, story or press release published online. This includes: 

  • Digital versions of traditional media titles 
  • Newer online-only news titles, subject or sector specific 3rd party sites
  • Social media profiles and posts (either organic or paid-for)
  • Influencers and thought leaders, that publish articles about you, to their followers or community via their own channels (e.g. blogs, vlogs, social profiles or websites)

PR, whether traditional or digital, has the aim of generating media coverage in regional, trade and national business (or consumer) press.


We will review press coverage achieved online via media monitoring and reporting, providing information on news by source, media type, audience type, circulation and links.


Proactive PR account management focuses on collaborative working and best practices in customer service. 


This is all underpinned by a robust strategy and agreed plan to meet and exceed your pre-determine KPIs.


Our Digital PR Services

We utilise link building and on page optimisation to ensure your digital content has the most opportunities to be seen and enjoy maximum reach to your target audience, whether it be the press or the wider digital PR community. 

This includes bloggers and influencers, writers of digital-only titles and third party sites. We seed your content with higher ranking online publications to amplify your message, cost effectively, to the most relevant and significant titles. 

Online media

We manage the ever-shifting online media landscape to identify opportunities and make sure your story gets into the hands of the right contacts, at the right time.

Content Creation

Digital PR is supported with proactive content creation, using blogs, articles and other rich tactics which incorporate key phrase research and on page SEO. 

Link building & Optimisation

Organic SEO is an integral part of digital PR, using key phrase research and on page optimisation to build online visibility as part of your digital PR outreach. 


Bloggers and influencers will endorse, promote and amplify a product or brand as part of a digital PR strategy. We can help you to facilitate this and achieve cut through. 

Deployed by industry experts, spanning journalists and organic SEO gurus, our digital PR services are used by both B2B and B2C businesses in Leicestershire and the East Midlands. And with our reputation for delivering results growing, Anicca’s Digital PR reach now also is enjoyed across the UK. 

We work as one team, tapping into the support of the wider business, including technical SEO, paid advertising (i.e. PPC and AdWords), Strategy and Analytics, to deliver robust campaigns which can scale up or down when required. Talk us today to learn how we can offer more value to your business. 

Why Anicca?

Anicca Digital has provided digital marketing services to multiple companies and organisations across Leicester, the East Midlands and nationally for the last 15 years.  From the start we provided SEO, content marketing and PPC (Google Ads). In 2015 we added PR (traditional & digital) to our portfolio of services. 

Just one year later we supplemented this with a new social media department to provide a mix of organic and paid social media marketing. We now offer an integrated approach with many additional channels across Paid, Owned, Earned and Technical media (POET).

Our PR Results

"We’ll get your affiliate programme off the ground and share in your success as you see measurable returns for your business."

In Safe Hands


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