Top tips for marketing small and local businesses within Google – presented by Ann Stanley at the Business Show Olympia

olympia business show

Ann Stanley presented her top tips for marketing in Google for small and local businesses at The Business Show in Olympia. With all the recent changes in Google + and the local results, Ann is predicting that the local listings or map results will become ads by the end of next year! The presentation included:…
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Cannibal content – Is your website eating itself?

cannibal content

You may or may not have heard the term ‘Cannibal Content’ or ‘Cannibalisation’ before. ‘Cannibal Content’ refers to when your website is essentially fighting itself with pages optimising for the same phrases, whether deliberately or by accident. This confuses Google and may be the reason for your poor rankings. We’ve outlined a brief guide on…
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