New Google Search Console Report now available in Google Analytics

New Google Search Console Report now available in Google Analytics

Google this month rolled out new improvements to the Search Console Report within Google Analytics. The new report allows the ability to display Search Console metrics (i.e your organic search data) alongside Google Analytics metrics in one combined report– giving you a full view of how your site shows up and performs in organic search…
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Google SERP Changes in May 2016: Rich Cards

Google SERP Changes in May 2016: Rich Cards

Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a lot more information about the content on…
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Google Image Searches to Now Return Shopping Ads in Results

google-shopping-products-featured

With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its own visual shopping ads, which encompass the…
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Google Launches New Mobile Friendly Update

mobile friendly

Back in March Google released this post about a mobile update which will start to roll out in May. Today is that day. The mobile friendly ranking algorithm was first released on April 21st 2015 and it meant that mobile searches used a different set of ranking factors compared to Desktop users, which is why…
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5 Ways to Include Social Shopping in Your Digital Strategy

Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user generated content) and Chatbots in their social media strategies.  The value of social…
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Speed up, ditch professionalism and write for people – a round-up of Brighton SEO

Speed up, ditch professionalism and write for people – a round-up of Brighton SEO

    The Anicca Digital team headed to one of the biggest events in the SEO calendar last week, Brighton SEO, to ensure we’re up to speed on the industry’s latest advice, techniques and findings. As part of the PR and Content team here at Anicca, I soaked up anything and everything content and links-related,…
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