The Importance of Off-Page SEO and Link Building

Off-page SEO relates to building and maintaining the authority of a website to make it more trustworthy in the eyes of search engines. Trusted websites are favoured by search engines who will rank them higher than their less trustworthy counterparts.

Trust (or authority) is measured first and foremost by the quality of links to your site. 10 links from a poor quality directory will hold far less value than one link from a site like the BBC’s, for example. For this reason, attracting good quality, is a crucial part of SEO. Similarly, removing poor quality links or links that appear to be unnatural is equally as important to maintaining a healthy link profile.

How we can help you earn links and site authority

Anicca’s strict policy on ethical link earning has seen us build, cleanse and maintain link profiles for a host of small and large websites.

Data-driven, creative outreach campaigns ensure consistency between on-page and off-page subsequently leading to a more authoritative and respected website full of useful and engaging content.

Our typical off-page strategies include:

  • Full link profile analysis
  • Link removal requests to webmasters
  • Disavow request to search engines
  • Competitor link profile analysis to identify any trends or opportunities
  • Working alongside your in-house team to highlight any link opportunities
  • Mapped out link-earning strategy
  • Creation of/consultation on optimised content (link bait)
  • Reporting on results

Our experts can also help you recover from penalties incurred by Google’s Penguin update to get your site back up and ranking! Find our more the disavow process here.

Get in touch

If you have a new website you’d like to build the authority of or an old site with a link profile that needs some TLC get in touch with our team.