Technical SEO is the process of minimising or eliminating technical issues with your site to ensure search engines can effectively and efficiently crawl and index your webpages. Despite being the foundation on which a successful SEO campaign is built, some aspects of technical SEO tend to be under-appreciated and, in many cases, remain unidentified or unresolved for long periods of time. This can have a detrimental effect on your organic visibility and limit the impact of the other aspects of your SEO campaign. So before developing content and building authority it can often be more beneficial to take a look ‘under the hood’ of your website and make sure there are no unidentified issues that could hamper organic performance.
Common technical SEO issues
There are far too many potential technical issues to list them all, but some key common issues that may be harming your site’s ability to rank include:
Whether it’s content duplicated on multiple pages of your own site or content that is being duplicated on another domain it’s clear that search engines do not like it and it can make your site susceptible to penalisation by Google’s Panda algorithm.
Poor page download speeds
Users hate to wait for pages to load and therefore search engines like to reward sites that load quickly on both desktop and mobile devices. Typically a lack of image compression is one of the key contributors to a slow loading page.
Server response codes
Server response codes are numerical codes that indicate issues relating to a specific URL. A high numer of 404 errors (Page not found) are pages search engines had previously indexed but can no longer find. This can give the appearnce of a porrly maintained and managed website. Take a look at a comprehensive breakdown of server status codes.
XML Sitemap and Robots.txt errors
A sitemap helps search engines find and quickly index new pages on your site. Equally if expired pages remain on your sitemap after you’ve removed the page then you are directing search engines to pages that are no longer there. A robots.txt file helps to improve crawl efficiency by restricing search engines from crawling areas of your site but a poorly formed robots.txt file can have a significant negative impact on your organic visibility. Because many of these issues occur in the ‘back end’ of your site, they can often go unnoticed and will continue to hinder your sites potential to rank well in search engines.
Our technical SEO process
We use a combination of specialist tools and our collective experience in technical SEO and web development to identify and collate a comprehensive report of technical issues afflicting your site. Once identified, we can work towards rectifying them in a variety of ways.
If you have internal web developers, or work with a third party web developer, then we can supply detailed technical recommendations and provide full support as they make the necessary changes and updates.
Alternatively, we can carry out the technical changes ourselves – providing we are given the appropriate access to your back-end systems.
If you want to find out more about the sort of things that go into a technical SEO audit, why not read our guide on the technical SEO audit essentials?
To find out more about how our Technical SEO services can help you, and to book a free audit, contact us today.