Sectors We Work With

Discover how Anicca Digital helps businesses across various industries grow with tailored digital marketing strategies.

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Industry Expertise to Drive Growth

At Anicca Digital, we work with businesses across a diverse range of sectors to deliver innovative digital marketing solutions that drive real results. Whether you’re in business supplies, lifestyle and consumer brands, or the home and garden industry, our expert team creates bespoke strategies to increase brand awareness, generate leads, and maximise conversions. We understand the unique challenges and opportunities in each sector, ensuring that our approach aligns with your business goals and industry trends.

Discover the sectors we support

We help lifestyle and consumer brands connect with their audiences and grow through data-driven digital marketing. From kids & babies to pets & equine, fitness equipment, and lifestyle accessories, our marketing solutions boost brand awareness and engagement while driving measurable sales. Our multi-channel approach ensures we reach the right people at every stage of their journey.

Anicca Digital specialises in helping home and garden brands thrive in a competitive digital landscape. Whether in furniture, outdoor living, home décor & accessories, or DIY & home improvements, we develop strategic marketing solutions to enhance brand visibility, engage customers, and increase sales. By leveraging a multi-channel strategy, we ensure your business reaches the right audience with measurable outcomes.

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Our team are highly skilled with years of experience ranging from agency and in-house backgrounds, and have worked on clients from various industries targeting multiple countries. As a result of this experience, they can bypass some discovery work by applying proven strategies and KPIs to your campaign.

We also supplement our campaign with high-level strategic SEO from our senior management team. Pooling our resources, we are able to discuss strategic opportunities and specific creative task ideas, adding the most value to your campaign as possible.

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Audits & Consultancy

If you’re looking to audit your current marketing, whether it be SEO, Google Ads, social media or PR, Anicca offers audits and consultancy to guide you through any improvements.

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Strategy & Planning

If you have an in-house team that can manage your marketing on an ongoing basis but require help getting a strategy in place, Anicca can plan and strategise your marketing plan ready for your team to implement.

Reporting

Our team can create bespoke Looker Studio dashboards to help keep track of all your marketing performance. This helps align your business KPI’s with your marketing KPI’s so you know what works.

Experts in Digital Marketing…

Our SEO services help optimise your website to drive traffic, improve search engine rankings, site authority (via link building) and increase online sales. We specialise in ecommerce SEO, ensuring your products are visible to the right audience through effective keyword targeting, technical SEO, and on-site optimisation.

Our digital PR services help build your brand’s authority and online visibility through strategic press coverage, media outreach, and influencer marketing. We secure high-quality backlinks and features that enhance your search rankings while driving brand awareness.

Our paid media experts help you drive measurable growth through campaigns on platforms like Google Ads, Meta, and TikTok. We create and manage strategies that maximise return on ad spend (ROAS), combining creative ad formats, targeting precision, and robust tracking solutions to grow your online sales.

Our analytics and AI-driven solutions optimise your marketing performance and ecommerce sales. Using advanced data insights, including Conversion API (CAPI) and server-side tracking, we provide actionable reporting that supports smarter decision-making and maximises your campaign results.

We build engaging and results-driven social media campaigns that connect with your audience across platforms like Facebook, Instagram, TikTok and LinkedIn. From organic social, community management to paid social advertising, we help you grow brand awareness, increase engagement, and drive online revenue.

Our creative team designs impactful visuals and ad creatives that capture attention and drive sales. From eye-catching social media ads to optimised landing pages, we make your brand stand out across all digital platforms.

Any questions?
We’ve got the answers.

Our audits assess your current marketing performance, including website analytics, campaign effectiveness, and customer engagement. These insights, combined with competitor benchmarking, help us identify opportunities for growth and optimisation. We offer a mix of “complimentary discovery” and more detailed paid audits for different channels. In most cases, we require access to your Analytics and Search Console accounts, as well as any ad accounts that are being reviewed.

These two books, authored by Anicca founder Ann Stanley, underpin our approach to integrated marketing. They serve as a guide for implementing a comprehensive marketing strategy that combines traditional and digital techniques to maximise impact. The A10 Marketing Framework also offers a 10-step process for developing your own plan.

We use Similarweb, a specialist software tool, to carry out our competitor analysis. We will provide data on the amount, source and trends of traffic going to your site vs four of your competitors, and a larger group of 20-50 brands within your sector. This helps us to understand whether your sector is growing, the major players, your market share and to identify areas where your business can stand out and capitalise on untapped opportunities.

Strategy Cards are part of our structured planning tools, outlined in our Integrate book, which are used to prioritise and organise marketing activities, according to the business and campaign objectives. They ensure that every action aligns with your strategic objectives and delivers measurable outcomes.

We offer detailed reporting services, from custom dashboards to monthly insights, to track campaign performance. This data informs strategy adjustments, ensuring your marketing efforts stay effective and ROI-focused.

In addition to our normal account management and monthly meetings, we want to ensure that you receive additional strategy support throughout the project.

After the initial set-up and testing phase, (4-months), most of our projects then transfer to a rolling contract with a 3-month notice period. This allows us to run quarterly strategy and planning sessions, where we can agree future objectives, strategies, tactics and campaigns. These meetings can be held at your office or ours. In addition, we will organise for at least one of our directors to meet with you once or twice a year* to discuss your overall business objectives and how we can help you grow.
*The number of visits depends on the number of channels and size of your account.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.