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“This new “Integrate” book, from Ann Stanley, consists of seven chapters on how to create an intgrated marketing strategy across all channels (online and offline) irrespective of how or where your customers do business with you”

Download "Integrate", our new book on Integrating your marketing strategy

Who's it for?

“Integrate” by Ann Stanley is a must-read for marketers, business owners, and digital specialists alike.

  • This concise and insightful book offers valuable strategies and guidance to optimize your marketing efforts across all channels.
  • Whether you’re a seasoned marketer looking to refine your skills or a business owner seeking to enhance your brand’s reach, “Integrate” provides practical solutions tailored to your needs.
  • Discover how to create a unified marketing strategy that seamlessly blends online and offline channels, connecting with customers wherever they are. From beginners seeking a solid foundation to experienced practitioners aiming to level up, Ann Stanley’s expertise will guide you towards success.
  • With specific insights for various digital channels such as search, social media, display advertising, marketplaces, and offline approaches, “Integrate” equips you with the tools to maximize your marketing impact.
  • From aligning teams and leveraging assets to measuring performance and driving growth, this book is an indispensable resource for marketing managers and executives. Gain valuable insights into effective measurement techniques, ensuring the success of your integrated marketing campaigns.
  • No matter your role in the marketing landscape, “Integrate” empowers you to break down silos, embrace synergy, and create a cohesive marketing strategy that drives results.
  • Unlock the power of integration with “Integrate.” Get ready to transform your marketing approach and make a lasting impact in the UK market.

Introducing our Integrated approach

Dive into the practical world of integrated marketing with Ann Stanley’s “Integrate.” This helpful book comprises seven sections, each offering valuable knowledge to help you create a cohesive marketing strategy across all channels.

Part 1: Introduction sets the foundation, providing definitions, exploring touchpoints, highlighting the benefits, and explaining the rationale behind integration.

In Part 2: Laying the Groundwork, you’ll discover the importance of audits, effective planning, leveraging assets, and the POETIC framework (paid, owned, earned, technical, insights, creative). Campaigns are also explored to ensure seamless execution.

Part 3: Marketing Channels delves into various channels, such as search, social, display, marketplaces, offline, and the hybrid approach, enlightening you on how to optimise each touchpoint.

Part 4: Strategies and Solutions offers actionable insights, including the Anicca approach, optimising assets and creative, leveraging CRM/MAS (Customer Relationship Management/Marketing Automation System), and honing strategies for search, social, display, offline, and targeting specific audiences.

Part 5: Measurement takes center stage emphasising the importance of tracking, tag management, analytics, conversions, and reporting, both in-platform and offline.

Part 6: Data Integration introduces our Digital Science Services, exploring the use of server-side tracking and conversion API’s,  the role of our Data Integrator Service, Performance Max Optimisation, and unveiling the power of data-driven marketing.

Finally, in Part 7: Key Takeaways, you’ll find valuable observations and actionable checklist to apply in your own marketing activities.

With “Integrate,” you’ll gain a comprehensive understanding of integrated marketing, equipping you with the knowledge and tools necessary to create a harmonious marketing strategy that maximises your brand’s potential.

Written by Practitioners for Practitioners

Anicca’s Strategy Cards

Integrated Content Strategies

Data Integration Strategies

Ann Stanley

Founder and CEO of Anicca Digital

A Message from the Author

The Integrate book was created by Ann Stanley in conjunction with the team at Anicca Digital. Anicca Digital is the digital marketing agency that Ann founded in 2007 and where she is currently CEO & Technical Director.

During my 20-year career as a digital marketing consultant and business owner, I have always witnessed the benefits of integrating marketing across multiple channels and touchpoints. Although we are a digital agencies our best customers have been frrom speaking events, where the yahve seen our expertise upclose and personal! We have also been using variouos techniques to integrate our clients’ marketing, for example by trying to understand what happens to a lead once it is handed over from marketing to the sales team.

In 2022, I felt it was time to start talking about all our integrated strategies that are needed in the multi-channel and omni-channel projects, which our clients require today. This was also becoming more important as privacy legislation was changing the way we could collect and process cusotmer data. We had lanuched our new Digital Science service to help overcome many of these issues.
By January 2023, the first draft of this new book was ready and within 6 months it was finalised, designed and printed, ready to meet the world.

I hope you find it useful?”